Hootsuite vs Loomly

by Gralio Mar 10, 2025

Hootsuite and Loomly are both social media management tools, but they cater to different needs. Hootsuite is better for businesses focused on detailed analytics and managing a wide range of social media platforms. Loomly is better for marketing teams who prioritize content creation, collaboration, and a streamlined workflow.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 7064 reviews and 60 websites, saving 1 day, 15 hours, 44 minutes of reading.

Hootsuite

Website LinkedIn Twitter

Loomly

Website LinkedIn Twitter

About

Hootsuite is a social media management tool that lets companies schedule posts across various platforms like Instagram, Facebook and Twitter. It offers tools to manage content, track customer conversations, gain social media insights, and analyze data to improve social media strategies. Hootsuite is used by businesses of all sizes and is known for its user-friendly dashboard that consolidates multiple social media functions in one place.

Loomly is a social media management platform designed to streamline your online presence. It offers tools to create, schedule, and track content across various platforms like Facebook, Instagram, and Twitter. Loomly helps manage brand assets, provides post ideas, and offers analytics to measure performance. It simplifies team collaboration with approval workflows and a unified inbox for community management. Loomly is a good fit for marketing teams who want to improve their social media efficiency.

Summary

Main difference

Hootsuite is a more established platform with a wider range of integrations and a strong focus on analytics. Loomly emphasizes content creation and team collaboration features, particularly for marketing teams.

Relative strengths of Hootsuite (compared to Loomly)

Wider range of integrations with various social media platforms and other marketing tools.
More comprehensive analytics and reporting features for measuring social media performance.
Larger user base and more established platform with extensive documentation and community support.

Relative weaknesses of Hootsuite (compared to Loomly)

Can be more expensive than Loomly, especially for smaller teams or individuals.
User interface can be overwhelming for new users due to the extensive features.
Some users report occasional bugs and glitches with the platform.

What companies are using Hootsuite and Loomly?

Who should use Hootsuite VS. Loomly

Hootsuite is a user-friendly social media management platform ideal for businesses of all sizes. It streamlines scheduling, content creation, and analytics across various platforms. Users praise its intuitive interface and robust scheduling features, while some note occasional bugs and integration limitations with Instagram. Hootsuite offers tiered pricing plans to accommodate different business needs.

Loomly is a social media management platform ideal for marketing teams, agencies, and businesses of all sizes. Users praise Loomly's simple interface, easy client post approvals, and multi-platform scheduling. Some users mention limitations in analytics and platform integrations. Loomly offers a 15-day free trial and discounts for yearly subscriptions and non-profit organizations.

Best for small to medium-sized businesses (1-1000 employees) seeking streamlined social media management.
Suitable for most industries, especially e-commerce, retail, and marketing & advertising.

Loomly is an excellent fit for small, medium, and large businesses.
Loomly is particularly well-suited for marketing and advertising teams.

Hootsuite and Loomly features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

SMS analytics

Not supported

Hootsuite does not support SMS analytics.

Not supported

Loomly does not support SMS analytics.
Social media publish scheduling

Supported

Hootsuite supports scheduling across multiple platforms with a user-friendly interface.

Supported

Loomly supports scheduling and publishing content across various social media platforms.
Streamlined Sponsorship Sales

Partially supported

Hootsuite does not directly support streamlined sponsorship sales but offers features that can indirectly support the process.

Not supported

Loomly supports post sponsoring, but not streamlined sponsorship sales processes.
LinkedIn integration

Supported

Hootsuite supports scheduling posts to both LinkedIn personal and business pages.

Not supported

Loomly supports scheduling to LinkedIn business pages, but not personal profiles.
Twitter integration

Supported

Hootsuite allows scheduling tweets, and managing them via bulk scheduling and analytics features.

Supported

Loomly supports scheduling posts, threads, and polls on Twitter (X).
Instagram integration

Partially supported

Hootsuite supports scheduling posts for Instagram Business accounts but not Creator accounts.

Supported

Loomly supports scheduling posts to both Instagram Business and Creator accounts.

Qualities

Value and Pricing Transparency

-0.62

Rather negative sentiment

+0.41

Rather positive sentiment
Customer Service

+0.13

Neutral sentiment

+0.82

Strongly positive sentiment
Ease of Use

+0.82

Strongly positive sentiment

+0.86

Strongly positive sentiment
Reliability and Performance

-0.06

Neutral sentiment

+0.04

Neutral sentiment
Ease of Implementation

+0.33

Rather positive sentiment

+1

Strongly positive sentiment
Scalability

+0.2

Neutral sentiment

+0.6

Rather positive sentiment

Hootsuite and Loomly Pricing

Hootsuite offers three plans: Professional for individuals, Team for small teams, and Enterprise for large organizations.

Plans

User sentiment

Rather negative

-0.62

See full Pricing page

Loomly offers monthly and yearly pricing with a 25% discount for yearly plans. It offers a 15-day free trial for all plans. A 50% discount is available for non-profit organizations.

Plans

User sentiment

Rather positive

+0.41

See full Pricing page

Hootsuite and Loomly review insights

7063 reviews analysed from and

Users love

User-friendly interface and easy to navigate.
Scheduling features for multiple platforms save time and effort.
Calendar view provides a visual overview of scheduled posts.
Analytics and reporting features are helpful for tracking performance.
Streams effectively monitor social conversations, hashtags, and mentions.

Easy client post sharing and approval process
Simple user interface
Manages all socials in one platform with responsive customer support
Easy to reschedule posts across platforms
Multiple calendar management for multiple clients
Built-in hashtag collections and trending suggestions

Users dislike

Analytics data can be inaccurate and doesn’t always match platform native analytics.
Instagram integration is limited, especially for stories and reels.
Occasional bugs and glitches, including posts failing to publish.
Social accounts frequently disconnect and need to be reconnected.
Pricing is considered high, especially for small businesses and individual users.

Limited analytics compared to other social media management tools
Limited social media platform integrations, missing TikTok and Snapchat
Mobile app lacks Loomly editor functionality for photo editing
Cannot post Instagram stories all at once
Video upload size restrictions
Calendar view doesn't display date and time simultaneously
Occasional issues with posts failing to publish at scheduled times

Hootsuite and Loomly Ratings

G2

4.2/5

(2606)
Capterra

4.4/5

(2346)
Glassdoor

4.0/5

(745)

G2

4.6/5

(1719)
Capterra

4.7/5

(469)
TrustPilot

3.7/5

(1)

Company health

Employee growth

18% increase in the last year

93% decrease in the last year

Web traffic

13% decrease in the last quarter

2% increase in the last quarter

Financing

December 2017 - $300M

No data

How important is robust Instagram Story scheduling functionality?

Robust Instagram Story scheduling is moderately important. While neither product excels in this area, Hootsuite users specifically mention limited Instagram Story functionality as a drawback. Loomly users note the inability to post multiple stories simultaneously. Therefore, if frequent and complex Instagram Story scheduling is a core requirement, neither product fully addresses the need, and exploring alternatives or supplemental tools may be necessary.

Which product better facilitates team collaboration and post approvals?

Loomly better facilitates team collaboration and post approvals. Loomly specifically highlights approval workflows and a unified inbox for community management as features. While Hootsuite offers robust social media management, its features focus more on scheduling and analytics than collaborative approvals. User reviews for Loomly also mention the easy client post sharing and approval process.

What are the advantages of Hootsuite?

Hootsuite offers a more established platform with wider platform integration, including LinkedIn, which is missing from Loomly. User reviews highlight Hootsuite's user-friendly interface and robust scheduling features. While both cater to similar business sizes, Hootsuite has shown more stable growth based on employee count, suggesting more resources and potential for future development.

What are the disadvantages of Hootsuite?

Hootsuite's disadvantages include inaccurate analytics data that often doesn't align with native platform analytics. Its Instagram integration is limited, especially for stories and reels. Users frequently report bugs, glitches, and issues with social accounts disconnecting. Finally, pricing is a common complaint, particularly for smaller businesses or individual users.

Is Hootsuite cheaper than Loomly?

No, Hootsuite is not cheaper than Loomly. Hootsuite's Professional plan starts at $99/month per user and its Team plan is $249/month per user. Loomly's pricing, while structured differently, starts at $384/month for the Base plan. Even Hootsuite's entry-level plan is significantly less expensive than Loomly's cheapest option.

Alternatives to Hootsuite and Loomly

Nuelink

Nuelink is a cloud-based social media management platform designed for entrepreneurs and businesses of all sizes. It allows you to schedule and automate your social media posts across various platforms like Facebook, Instagram, Twitter, TikTok, and more. Nuelink offers features like content scheduling, automated posting from blogs and online stores, AI-powered content generation, and performance tracking, enabling you to manage your social media presence efficiently from a single dashboard. It stands out with its automation features, simplifying content distribution and saving you time.

Sprout Social

Sprout Social is a social media management platform designed for businesses of all sizes. It offers a suite of tools to manage social media interactions, schedule posts, analyze performance, and listen to what customers are saying online. Sprout Social aims to streamline social media activities, provide data-driven insights, and help businesses maximize the impact of their social media presence.

Sprinklr Social

Sprinklr Social is a comprehensive social media management tool designed for large enterprises. It offers a suite of features for managing your brand's presence across multiple social media platforms. With Sprinklr Social, you can publish and schedule content, track performance, analyze sentiment, and engage with your audience. Its strengths include AI-powered insights, workflow automation, and robust reporting capabilities, making it suitable for managing complex social media strategies across various departments.

Agorapulse

Agorapulse is a social media management tool that helps businesses manage their presence on platforms like Facebook, Instagram, and Twitter. It allows you to schedule posts, monitor social activity, and generate reports to analyze performance. Agorapulse is known for its user-friendly interface and responsive customer support, making it a suitable option for businesses of all sizes.

Buffer

Buffer is a software tool that helps you manage your company's social media. Schedule posts across platforms like Facebook, Instagram, and Twitter all in one place. You can also track how your posts perform and get insights to improve your strategy. Buffer is designed to be user-friendly for teams of all sizes.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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