Dash Hudson vs Sprout Social

by Gralio Feb 13, 2025

Dash Hudson and Sprout Social are both social media management platforms catering to businesses of all sizes. Dash Hudson emphasizes visual content strategy and influencer marketing, while Sprout Social focuses on broader platform integration and social listening. Both offer scheduling, analytics, and engagement tools, making the choice dependent on specific business needs and priorities.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2890 reviews and 60 websites, saving 16 hours, 33 minutes of reading.

Dash Hudson

Website LinkedIn Twitter

Sprout Social

Website LinkedIn Twitter

About

Dash Hudson is a social media management platform designed for businesses of all sizes. It provides tools to schedule posts, analyze performance, and track social media trends. Dash Hudson emphasizes its Vision AI feature for predicting content success and claims it can increase social media engagement. The software also offers tools to manage influencer marketing campaigns and track their effectiveness.

Sprout Social is a social media management platform designed for businesses of all sizes. It offers a suite of tools to manage social media interactions, schedule posts, analyze performance, and listen to what customers are saying online. Sprout Social aims to streamline social media activities, provide data-driven insights, and help businesses maximize the impact of their social media presence.

Summary

Main difference

Dash Hudson is a better choice if you prioritize visual content performance prediction and influencer marketing campaign management. Sprout Social is a stronger option if you need a platform with broader social media integrations and a focus on comprehensive social listening and engagement.

Relative strengths of Dash Hudson (compared to Sprout Social)

Superior visual content prediction using AI.
Strong influencer marketing tools.
Comprehensive analytics and reporting capabilities.

Relative weaknesses of Dash Hudson (compared to Sprout Social)

Limited TikTok and Reels insights.
Occasional bugs and glitches reported.
Less robust social listening compared to Sprout Social.

Who should use Dash Hudson VS. Sprout Social

Dash Hudson is a social media management platform praised for its user-friendly interface and comprehensive analytics. The AI-powered Vision tool helps predict content performance, while scheduling and publishing tools streamline workflows. However, some users note limitations with TikTok and Reels insights, occasional bugs, and complex content rights management. Best for small, medium, and large businesses in retail, CPG, and related industries.

Sprout Social is a user-friendly social media management platform streamlining workflows for businesses of all sizes. Users praise its intuitive interface, consolidated inbox, and insightful reporting. However, some have reported issues with data accuracy and Instagram integration. Best for marketing-focused businesses seeking enhanced social media management.

Best for small, medium, and enterprise businesses.
Ideal for retail, CPG, beauty, fashion, and luxury brands.

Best for small, medium, and large businesses.
Ideal for marketing, advertising, retail, and e-commerce.

Dash Hudson and Sprout Social features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Twitter integration

Not supported

Dash Hudson does not appear to support direct scheduling of Twitter posts.

Supported

Sprout Social allows scheduling single Tweets, but not threads.
Instagram integration

Supported

Dash Hudson supports scheduling posts to Instagram business and creator accounts.

Supported

Sprout Social allows scheduling posts to both Instagram business and creator accounts.
Impressions and reach

Supported

Dash Hudson tracks impressions, reach, and engagement with metrics like Effectiveness Rate.

Supported

Sprout Social offers robust analytics with detailed reports on impressions and reach. It provides a comprehensive view of content performance across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
LinkedIn integration

Partially supported

Dash Hudson, now Dash Social, allows scheduling LinkedIn posts, potentially for both personal and business pages.

Partially supported

Sprout Social allows scheduling posts to LinkedIn Company Pages, but not to personal profiles.
Facebook integration

Partially supported

Dash Social likely supports scheduling Facebook posts, but it is not explicitly confirmed.

Partially supported

Sprout Social allows scheduling posts to Facebook pages. The possibility of scheduling posts to Facebook groups is not clear.
Engagement metrics

Supported

Dash Hudson tracks likes, comments, shares, and other platform-specific engagement metrics.

Supported

Sprout Social allows tracking of likes, comments, shares, retweets, mentions, and platform-specific engagement metrics through its analytics tools and customizable reports.

Qualities

Value and Pricing Transparency

-0.14

Neutral sentiment

-0.79

Strongly negative sentiment
Customer Service

+1

Strongly positive sentiment

+0.6

Rather positive sentiment
Ease of Use

+0.91

Strongly positive sentiment

+0.84

Strongly positive sentiment
Reliability and Performance

+0.7

Strongly positive sentiment

+0.21

Neutral sentiment
Ease of Implementation

+0.43

Rather positive sentiment

+0.51

Rather positive sentiment
Scalability

+0.2

Neutral sentiment

+0.25

Neutral sentiment

Dash Hudson and Sprout Social Pricing

Dash Hudson offers four main pricing tiers: Grow, Engage, Advance, and Enterprise. Each tier includes unlimited users and a 14-day free trial. Additional premium solutions, Social Listening and Premium Analytics, are available for enhanced insights. Pricing is not publicly available for the Enterprise tier or Premium solutions (except for the starting price of Social Listening).

Plans

User sentiment

Neutral

-0.14

See full Pricing page

No data

User sentiment

Strongly negative

-0.79

See full Pricing page

Dash Hudson and Sprout Social review insights

2839 reviews analysed from

Users love

User-friendly interface and easy navigation, praised for its clean design.
Comprehensive analytics and reporting tools, with customizable dashboards.
AI-powered Vision tool for predicting content performance and identifying trends.
Efficient scheduling and auto-publishing features for various platforms.
Helpful and responsive customer support team.

Intuitive and user-friendly interface, praised for ease of navigation.
Smart Inbox effectively aggregates messages, comments, and mentions.
Robust reporting features provide valuable insights and easy report generation.
Seamless integration with other platforms for social media publishing.

Users dislike

Limited TikTok integration, impacting insights and reporting.
Reels insights are missing due to API limitations, affecting overall IG performance analysis.
Some reporting inconsistencies and discrepancies, with data varying over time.
Occasional bugs and glitches, such as scheduling issues and content loading problems.
Content rights features are not as user-friendly as alternatives.

Data retrieving issues: Some users report issues with data accuracy and APIs.
Connecting Instagram accounts can be a bit of a task.
Social listening data loading can be slow when changing queries.
Limited Instagram Story functionality, especially on mobile.

Dash Hudson and Sprout Social Ratings

G2

4.7/5

(338)
Glassdoor

4.4/5

(84)

G2

4.4/5

(2515)
TrustPilot

2.0/5

(51)
Glassdoor

4.1/5

(568)

Company health

Employee growth

20% increase in the last year

5% increase in the last year

Web traffic

38% decrease in the last quarter

9% decrease in the last quarter

Financing

September 2020 - $3M

September 2018 - $111M

How do Dash Hudson's Vision AI capabilities compare to Sprout Social's analytics?

Dash Hudson's Vision AI capabilities are designed for predictive content performance and trend identification, going beyond the standard analytics offered by Sprout Social. While Sprout Social provides robust analytics on impressions, reach, and engagement metrics across various platforms, Dash Hudson's Vision AI focuses on predicting how content will perform *before* it's posted, allowing for data-driven content optimization. This predictive capability differentiates Dash Hudson from Sprout Social's descriptive analytics.

Which platform offers better Instagram Reels insights and reporting features?

Sprout Social offers better Instagram Reels insights than Dash Hudson. Dash Hudson users specifically report missing Reels insights due to API limitations, hindering their Instagram performance analysis. While Sprout Social has some limitations with Instagram Stories, it doesn't have the same reported gaps in Reels data.

What are the advantages of Dash Hudson?

Dash Hudson's advantages include its Vision AI tool for predicting content success and increasing engagement, a key differentiator for visually-driven brands. It also offers robust influencer marketing campaign management tools. Users praise Dash Hudson's user-friendly interface, comprehensive analytics, and responsive customer support.

What are the disadvantages of Dash Hudson?

Dash Hudson has some limitations regarding specific platform integrations. Users report limited TikTok integration affecting insights and reporting, and missing Reels insights due to API limitations, hindering overall Instagram performance analysis. Some users have also experienced reporting inconsistencies and occasional bugs, such as scheduling issues and content loading problems. Finally, the content rights features are considered less user-friendly compared to some alternative platforms.

Alternatives to Dash Hudson and Sprout Social

Sprinklr Social

Sprinklr Social is a comprehensive social media management tool designed for large enterprises. It offers a suite of features for managing your brand's presence across multiple social media platforms. With Sprinklr Social, you can publish and schedule content, track performance, analyze sentiment, and engage with your audience. Its strengths include AI-powered insights, workflow automation, and robust reporting capabilities, making it suitable for managing complex social media strategies across various departments.

HeyOrca

HeyOrca is a social media management platform designed for teams and agencies working with multiple clients. It allows you to schedule content across major platforms, collaborate with your team and clients on content creation, and streamline the approval process. HeyOrca also offers social media analytics and reporting to measure your social media performance. It's known for its ease of use and client-friendly interface, making it simple for clients to review and approve content.

SOCi

SOCi is a marketing platform designed for businesses with multiple locations. It helps manage online presence across different locations and platforms like Google, Facebook, Yelp, etc. It offers tools for managing local listings, online reviews, social media, and even local ads. SOCi uses AI to analyze data and automate tasks, promising to save time and improve online engagement for your business.

Meltwater

Meltwater is a media intelligence tool that helps businesses understand online conversations and manage their brands. It offers media monitoring, social listening, and influencer marketing tools that provide data-driven insights. Meltwater analyzes online news, social media, and other sources to deliver brand mentions, sentiment analysis, and competitor activity. This information can be used to create reports, inform marketing strategies, and track the ROI of public relations efforts.

Picmaker

Picmaker is an AI-powered social media management tool designed for businesses of all sizes. It offers a comprehensive suite of features, including content creation, scheduling, analytics, and engagement tools. Picmaker stands out for its AI-powered features that assist with design, caption writing, and identifying trending topics. It allows businesses to streamline their social media efforts, from creating engaging content to analyzing performance, all within a single platform.

Followr.ai

Followr.ai is a social media management tool that uses artificial intelligence to help businesses improve their social media presence. It offers automated post scheduling, AI-powered content creation assistance, and in-depth analytics to track performance and guide strategy. This platform aims to make managing social media simpler and more effective for businesses of all sizes.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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