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Traackr description
Traackr is a software platform designed for managing influencer marketing campaigns. It provides tools to find influencers, manage campaigns, track results, and measure the return on investment (ROI) of your efforts. Traackr offers insights into industry benchmarks and competitor activities to inform your influencer marketing strategy. It is suitable for both large and small teams and is used by major brands across various industries.
Who is Traackr best for
Traackr is an influencer marketing platform that helps brands find, manage, and measure the ROI of their campaigns. Users love Traackr's extensive influencer database and helpful campaign management tools. However, some have reported slow loading times and occasional data inaccuracies. Traackr offers annual subscriptions based on the number of users, with custom pricing available for enterprise customers. It's ideal for data-driven marketers looking to optimize their influencer marketing strategies.
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Best fit for small, medium, and enterprise companies.
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Ideal for Marketing & Advertising, Healthcare, Wellness & Pharma, Education, Retail, Automotive, Aerospace & Defence, and Software, IT & Telecommunications.
Traackr features
| Supported Traackr supports influencer search and filtering by keywords, topics, and audience demographics. |
| Supported Traackr supports influencer relationship management similar to a traditional CRM. |
| Supported Traackr supports influencer campaign management with tools to plan, execute, and manage campaigns. |
| Supported Traackr supports competitor analysis. |
| Supported Traackr offers tools to measure campaign performance and optimize ROI. |
| Supported Traackr offers tools to manage influencer relationships, including communication and collaboration features. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Traackr reviews
We've summarised 314 Traackr reviews (Traackr G2 reviews) and summarised the main points below.
- Extensive influencer database with detailed profiles and metrics.
- Helpful campaign management tools for tracking and reporting.
- Valuable audience insights, including demographics and brand affinities.
- Useful influencer discovery tools with keyword search and filtering.
- Responsive and helpful customer support team.
- Slow loading times and occasional glitches are frequently reported.
- Inaccurate data and discrepancies in reported metrics require manual cleaning.
- Difficulty searching for influencers, requiring precise usernames or manual addition.
- Limited or no tracking of Instagram Stories.
- Some useful features, such as competitor investment levels, are not readily available or require manual updates.
Traackr pricing
The commentary is based on 13 reviews from Traackr G2 reviews.
Traackr's pricing is not directly discussed in the reviews. Users focus on value received through features like influencer identification, campaign management, and performance tracking. Some mention cost reporting and efficient spend analysis as key benefits.
Users sentiment
See the Traackr pricing page.
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Traackr has a free trial.
Growth
For small teams ready to grow their influencer marketing program with a set of core tools. Includes search & discovery, creator management, campaign execution, reporting & measurement, and support.
Standard
For established teams looking to optimize influencer marketing performance. Includes all features in Growth plan plus client partner.
Plus
For advanced influencer marketing programs looking to scale. Includes everything in Standard plan plus a customer success manager.
Traackr alternatives
BazaarvoiceBetter for leveraging customer reviews and user-generated content for sales and brand loyalty. Focuses on eCommerce and retail, with broader industry applicability. Has significantly more momentum. A Traackr alternative and competitor.Read more
CreatorIQBetter for small businesses and medium businesses. Has more momentum. More focused on Marketing & Advertising, less on Retail, E-commerce, Consumer Goods, Media & Entertainment, and Software, IT & Telecommunications. Users highlight comprehensive data and analytics.Read more
LeftyMore focused on lifestyle brands. Has faster employee growth momentum. Better user ratings based on available data.Read more
AfluencerBetter for finding influencers on TikTok, Instagram, and YouTube. Free option available. More suitable for small businesses.Read more
impact.comBetter for managing all types of marketing partnerships, not just influencers. Broader industry fit, including e-commerce, retail, and consumer goods. More user reviews and a higher average rating. impact.com is a Traackr alternative and competitor.Read more
Tagger by Sprout SocialBetter customer support and easier to use. However, users report the exploration tool is not intuitive and influencer discovery is limited. Pricing information is not readily available.Read more
Traackr FAQ
What is Traackr and what does Traackr do?
Traackr is an influencer marketing platform that helps brands find, manage, and measure the success of their influencer campaigns. It offers tools for influencer discovery, relationship management, campaign tracking, and ROI analysis. Traackr provides valuable audience insights and competitor analysis to optimize influencer marketing strategies.
How does Traackr integrate with other tools?
Traackr integrates with popular marketing tools to streamline workflows. It connects with social media platforms for seamless campaign management and offers integrations with CRM and analytics tools for enhanced data analysis and reporting.
What the main competitors of Traackr?
Top alternatives to Traackr include CreatorIQ, Lefty, and Meltwater. These platforms offer similar influencer marketing capabilities, focusing on campaign management, analytics, and influencer discovery. Other options, like Bazaarvoice and Birdeye, cater to broader marketing needs.
Is Traackr legit?
Yes, Traackr is a legitimate influencer marketing platform. It's used by major brands, offers robust features like influencer discovery and campaign management, and provides valuable audience insights. However, some users report slow loading times and occasional data inaccuracies.
How much does Traackr cost?
Traackr's pricing starts at $20,000/year for the Growth plan, $32,500/year for the Standard plan, and $55,000/year for the Plus plan. They offer a free trial, but not a free plan. Contact Traackr for custom enterprise pricing. Several paid add-ons are also available to enhance the product's functionality.
Is Traackr customer service good?
Traackr's customer service receives positive feedback overall. Users praise the responsiveness and helpfulness of the support team, highlighting their willingness to assist with questions and resolve issues. However, some users mention slow response times and a disconnected account representative.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.