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IMAI description
IMAI is an influencer marketing platform that helps businesses find influencers for their marketing campaigns. IMAI provides data on millions of influencers across major platforms like Instagram, TikTok, and YouTube. You can search for influencers by audience demographics, interests, keywords, and more. IMAI also lets you analyze influencer profiles, track campaign performance, and manage your influencer relationships. It offers tools for influencer outreach, campaign tracking, and measuring return on investment. IMAI integrates with popular e-commerce platforms and offers a transparent API.
What companies are using IMAI?
Who is IMAI best for
IMAI is an influencer marketing platform that helps businesses find influencers, analyze profiles, track campaigns, and manage relationships. Users praise its user-friendly interface, comprehensive search filters, and valuable insights. However, some have reported unexpected charges and inaccurate data. IMAI offers tools for influencer outreach, campaign tracking, and ROI measurement, plus integrations with e-commerce platforms.
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Best for small to mid-sized businesses seeking streamlined influencer marketing.
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Ideal for marketing & advertising, hospitality & tourism, and media & entertainment.
IMAI features
| Supported IMAI offers influencer outreach and relationship management tools, facilitating communication. |
| Supported IMAI offers comprehensive performance tracking for influencer content, including real-time analytics and custom tracked links. |
| Supported IMAI offers real-time campaign reporting, analytics, and ROI tracking. |
| Supported IMAI offers robust influencer search and filtering with 50 filters, including demographics and keywords. |
| Supported IMAI offers tools to manage relationships with influencers, including communication and collaboration features. |
| Supported IMAI offers tools to measure and analyze influencer marketing campaigns, enabling data-driven decisions. |
IMAI reviews
We've summarised 41 IMAI reviews (IMAI Software Advice reviews, IMAI Capterra reviews and IMAI G2 reviews) and summarised the main points below.
- User-friendly interface and easy navigation.
- Comprehensive influencer search filters and analytics.
- Valuable insights into influencer profiles and audience demographics.
- Time-saving automation for campaign management.
- Customizable client reports with branding options.
- Unexpected charges during the free trial period.
- Inaccurate statistics and data.
- Difficulty canceling subscriptions, leading to unauthorized charges.
- Occasional bugs and glitches impacting workflow.
IMAI pricing
The commentary is based on 8 reviews from IMAI Capterra reviews and IMAI Software Advice reviews.
IMAI's pricing receives mixed reviews. Some users find it a good value, particularly highlighting its features for influencer marketing. Others consider it expensive, especially in light of perceived billing issues and limited mention access on some plans.
Users sentiment
See the IMAI pricing page.
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IMAI has a free trial.
Individuals
Tailored for freelancers or micro-businesses. Manage basic campaigns, connect with select influencers, and track essential metrics.
Growth
Ideal for small businesses entering influencer marketing. Manage campaigns, connect with creators, and track basic performance metrics.
Professional
Comprehensive toolkit for growing influencer programs. Enhance campaign quality, streamline workflows, and access detailed performance analytics
Enterprise
Advanced solution for large-scale influencer collaboration. Maximize brand partnerships, integrate agencies, and customize workflows for optimal control.
IMAI alternatives
BazaarvoiceBetter for retail and eCommerce. Has broader industry coverage. Is growing faster. Focuses on reviews and user-generated content rather than influencer marketing. A Bazaarvoice alternative and competitor.Read more
HeepsyBetter for team collaboration with shared lists and bulk outreach. A Heepsy IMAI alternative with stronger list management features but less focus on campaign performance analytics. Shows less momentum currently.Read more
IMAI - Influencer Marketing AIMore focused on engagement metrics. Lacks influencer relationship management features. Fewer reported user issues with inaccurate data. No pricing information available.Read more
BirdeyeBetter for multi-location businesses and integrates review management, social media, and messaging. Caters to a wider range of industries including healthcare, retail, and legal. Has a slightly faster website traffic and employee growth.Read more
Tagger by Sprout SocialBetter for larger enterprises. More focused on data analysis and workflow efficiency for influencer marketing. Users praise the intuitive interface and robust analytics but dislike the exploration tool and inaccurate location targeting.Read more
MeltwaterBetter for PR and communications teams. Broader industry applicability. Has slower momentum.Read more
IMAI FAQ
What is IMAI and what does IMAI do?
IMAI is an influencer marketing platform that helps businesses connect with influencers for campaigns. It offers tools to search, analyze, and manage influencer relationships across platforms like Instagram, TikTok, and YouTube, providing data-driven insights for campaign tracking and ROI measurement. It also integrates with popular e-commerce platforms.
How does IMAI integrate with other tools?
IMAI integrates with popular e-commerce platforms and offers a transparent API for custom integrations. This allows for seamless data flow and streamlines influencer marketing campaigns. More specific integration details are not readily available.
What the main competitors of IMAI?
Alternatives to IMAI include Heepsy, Tagger, and Meltwater. These platforms offer similar influencer marketing features, such as influencer discovery, campaign management, and performance tracking. Heepsy focuses on detailed influencer analytics, while Tagger is geared towards larger brands. Meltwater offers broader media intelligence capabilities beyond influencer marketing.
Is IMAI legit?
IMAI appears to be a legitimate influencer marketing platform. However, user reviews mention inaccurate data and unexpected charges. Consider exploring alternatives like Heepsy or Tagger by Sprout Social if these concerns are significant. Always research thoroughly before committing to a platform.
How much does IMAI cost?
IMAI pricing starts at $900/year for individuals. Businesses can choose between Growth at $395/month, Professional at $2,250/month, or a custom Enterprise plan. Add-ons like brand lift analysis are also available. Is IMAI worth it? It depends on your influencer marketing needs and budget.
Is IMAI customer service good?
IMAI's customer service receives mixed reviews. While some users praise the quick and helpful support, others report difficulty canceling subscriptions and unexpected charges. Some customers feel misled by the free trial and subsequent billing practices.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.