Logo of CreatorIQ

CreatorIQ

Website LinkedIn Twitter

Last updated on

Company health

Employee growth
11% increase in the last year
Web traffic
13% decrease in the last quarter
Financing
May 2021 - $81M

Ratings

G2
4.5/5
(372)
Capterra
4.4/5
(16)
Glassdoor
4.3/5
(107)

CreatorIQ description

CreatorIQ is a cloud-based platform built for managing large-scale influencer marketing campaigns. It helps you discover and connect with relevant creators, manage your campaigns, and measure their impact. Its focus on data and analytics helps you understand campaign ROI and make informed decisions about your influencer marketing strategy. CreatorIQ is trusted by major global brands and boasts integrations with leading marketing and social media platforms.


What companies are using CreatorIQ?

ION is using CreatorIQ
ION
Moose Toys is using CreatorIQ
Moose Toys
Zapier is used by ION, Moose Toys.

Who is CreatorIQ best for

CreatorIQ is a robust influencer marketing platform built for large-scale campaigns. Users praise its comprehensive data and analytics for influencer research and user-friendly interface. However, some have noted issues with influencer discovery accuracy and platform speed. Best for large brands and agencies seeking to optimize their influencer marketing strategy.

  • Best fit for large brands and agencies managing large-scale influencer marketing campaigns.

  • Ideal for marketing and advertising industries.


CreatorIQ features

Type in the name of the feature or in your own words tell us what you need
Supported

CreatorIQ offers a feature called "Influencer CRM" that allows managing influencer relationships like a traditional CRM.

Supported

CreatorIQ explicitly supports advanced influencer search and filtering, including keyword search, AI-powered recommendations, and centralized data management, as confirmed by the provided sources.

Supported

CreatorIQ allows for creating and managing influencer marketing campaigns.

Supported

CreatorIQ offers robust campaign analytics functionality for tracking influencer marketing campaigns, including customizable reports, KPIs, real-time statistics, forecasting tools, and ROI measurement.

Supported

CreatorIQ offers customizable and dynamic reporting tools for influencer marketing campaigns.

Supported

CreatorIQ offers tools to measure campaign effectiveness and optimize ROI.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather positive
+0.33

Customer Service

Strongly positive
+0.91

Ease of Use

Rather positive
+0.69

Reliability and Performance

Neutral
+0.2

Ease of Implementation

Rather negative
-0.6

Scalability

Strongly positive
+1

CreatorIQ reviews

We've summarised 380 CreatorIQ reviews (CreatorIQ Capterra reviews and CreatorIQ G2 reviews) and summarised the main points below.

Pros of CreatorIQ
  • Comprehensive data and analytics for influencer research.
  • User-friendly interface for campaign management and reporting.
  • Excellent customer support and account management.
  • Extensive influencer database with a wide range of filters.
Cons of CreatorIQ
  • Influencer discovery needs improvement - many users report inaccurate results and irrelevant suggestions.
  • The platform can be slow and laggy.
  • Some data, such as audience demographics, is often inaccurate.
  • Instagram story tracking is limited and often requires manual uploads.

CreatorIQ pricing

The commentary is based on 13 reviews from CreatorIQ Capterra reviews and CreatorIQ G2 reviews.

CreatorIQ's pricing is not directly discussed in the reviews. However, it's implied to be a premium option, with one review mentioning contract-related issues. Several reviews highlight the platform's value in streamlining workflows and providing in-depth data analysis for influencer marketing campaigns, suggesting a worthwhile investment despite potential cost.

Users sentiment

Rather positive
+0.33

See the CreatorIQ pricing page.


CreatorIQ alternatives

  • Logo of HypeAuditor
    HypeAuditor
    Better for Healthcare, Finance, Retail, Education, Media & Entertainment and Non-profit industries. A strong CreatorIQ competitor focused on audience analysis and fraud detection.
    Read more
  • Logo of Roster
    creatoriq vs Roster
    Better for managing brand ambassadors and building communities. Has a higher average rating, but is growing slower and focuses on mid-sized businesses. Lacks built-in influencer discovery and some users find the analytics limited. A good CreatorIQ competitor for ambassador programs.
    Read more
  • Logo of Influur
    Influur
    Better suited for smaller businesses. Has more momentum based on employee growth. Lower average ratings on Glassdoor and G2.
    Read more
  • Logo of Traackr
    Traackr
    Better for healthcare, retail, education, software, and automotive industries. A CreatorIQ competitor and alternative, Traackr is growing slower and has less user reviews. Users report slow loading times and data inaccuracies.
    Read more
  • Logo of Captiv8
    Captiv8
    Better for small businesses. Has affiliate marketing tools. Lower ratings and experiencing slower growth. Some users report inaccurate creator data and limited influencer selection. A CreatorIQ competitor and alternative.
    Read more
  • Logo of Bazaarvoice
    Bazaarvoice
    Better for retail, ecommerce, consumer goods, and other industries. Geared towards reviews and user-generated content, rather than influencer marketing. Has more momentum based on LinkedIn employee growth.
    Read more

CreatorIQ FAQ

  • What is CreatorIQ and what does CreatorIQ do?

    CreatorIQ is a cloud-based influencer marketing platform that helps brands and agencies manage campaigns at scale. It offers tools for influencer discovery, campaign management, analytics, and ROI measurement, enabling data-driven decision-making. CreatorIQ is trusted by major global brands and integrates with leading marketing platforms.

  • How does CreatorIQ integrate with other tools?

    CreatorIQ integrates with major marketing and social media platforms. It offers a robust API and pre-built integrations with popular tools, streamlining workflows and data sharing. This allows for efficient campaign management and comprehensive data analysis.

  • What the main competitors of CreatorIQ?

    Top alternatives to CreatorIQ include Traackr, Tagger, Captiv8, and Meltwater. These platforms offer similar influencer marketing capabilities, such as influencer discovery, campaign management, and performance analytics. Each platform has its own strengths, catering to different needs and budgets.

  • Is CreatorIQ legit?

    Yes, CreatorIQ is a legitimate influencer marketing platform trusted by major brands. It offers robust features for campaign management and analytics but keep in mind that some users report issues with influencer discovery accuracy and platform speed.

  • How much does CreatorIQ cost?

    CreatorIQ doesn't publicly disclose its pricing. Contact their sales team for a customized quote based on your specific influencer marketing needs and to determine if CreatorIQ is worth the investment for your business.

  • Is CreatorIQ customer service good?

    CreatorIQ's customer service receives positive feedback. Users praise the helpful, responsive, and knowledgeable support team and account managers who provide timely assistance and strategic guidance. The excellent customer service is frequently cited as a key strength of the platform.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.