Roster vs CreatorIQ

by Gralio Feb 08, 2025

Roster and CreatorIQ both offer influencer marketing solutions, but target different needs. Roster excels at community-driven ambassador programs, while CreatorIQ prioritizes large-scale campaigns and data analysis. Choose Roster for a community-focused approach and CreatorIQ for data-driven influencer marketing.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 432 reviews and 60 websites, saving 2 hours, 54 minutes of reading.

Roster

Website LinkedIn Twitter

CreatorIQ

Website LinkedIn Twitter

About

Roster is a software platform designed to help mid-sized and larger companies find and manage brand ambassadors. Through Roster, you can recruit customers and fans to create social media content, provide product reviews, and participate in marketing campaigns. Roster provides tools to organize your ambassadors, communicate with them, and track their performance. It aims to help you increase brand awareness and drive revenue through word-of-mouth marketing.

CreatorIQ is a cloud-based platform built for managing large-scale influencer marketing campaigns. It helps you discover and connect with relevant creators, manage your campaigns, and measure their impact. Its focus on data and analytics helps you understand campaign ROI and make informed decisions about your influencer marketing strategy. CreatorIQ is trusted by major global brands and boasts integrations with leading marketing and social media platforms.

Summary

Main difference

Roster is a strong choice for mid-sized businesses focusing on building and managing ambassador programs with a community focus, offering features like segmented programs and a dedicated community platform. CreatorIQ caters to larger enterprises and agencies running large-scale influencer marketing campaigns, emphasizing data-driven decision-making and AI-powered influencer discovery.

Relative strengths of Roster (compared to CreatorIQ)

Strong community building features with a dedicated platform and segmented programs.
Focus on ambassador relationship management and engagement.
Praised for excellent customer service.

Relative weaknesses of Roster (compared to CreatorIQ)

Lacks a built-in influencer list, requiring manual outreach.
Limited customization options and potential platform bugs.
Can have inaccurate tracking and occasional feature removals, impacting reporting reliability.

What companies are using Roster and CreatorIQ?

No data

ION

Moose Toys

Who should use Roster VS. CreatorIQ

Roster helps mid-sized and larger businesses manage brand ambassadors. Users love the ease of organizing programs and excellent customer service. However, some find the platform buggy and lacking customization. Roster excels at leveraging user-generated content and word-of-mouth marketing.

CreatorIQ is a robust influencer marketing platform built for large-scale campaigns. Users praise its comprehensive data and analytics for influencer research and user-friendly interface. However, some have noted issues with influencer discovery accuracy and platform speed. Best for large brands and agencies seeking a data-driven approach to influencer marketing.

Best for mid-sized to larger businesses.
Ideal for e-commerce and retail companies.

Best for large brands and agencies managing large-scale influencer campaigns.
Ideal for marketing and advertising agencies and brands with significant influencer marketing budgets.

Roster and CreatorIQ features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Community Platform

Supported

Roster offers a community platform with in-app features, ambassador portals and community building tools.

Partially supported

CreatorIQ supports community engagement indirectly through influencer management but lacks a dedicated platform for general community interaction.
Segmented Programs

Supported

Roster supports segmented programs for influencers, ambassadors, and affiliates, allowing tailored marketing efforts.

Supported

CreatorIQ supports distinct programs for influencers and affiliates through its program management and segmentation features. The support for ambassadors might be less explicit.
AI-powered Discovery

Unknown

There is not enough information to confirm if Roster supports AI-powered discovery.

Supported

CreatorIQ uses AI-powered semantic search and smart recommendations to help brands find relevant creators.
Influencer CRM

Supported

Roster provides influencer relationship management with CRM features.

Supported

CreatorIQ offers a feature called "Influencer CRM" that allows managing influencer relationships like a traditional CRM.
Campaign creation

Supported

Roster enables creation and management of influencer marketing campaigns.

Supported

CreatorIQ allows for creating and managing influencer marketing campaigns.
Performance tracking

Supported

Roster tracks influencer content performance, including reach, engagement, and conversions.

Supported

CreatorIQ has robust performance tracking features for influencer content, including real-time post detection, AI-powered analytics, detailed reporting, ROI tracking, and campaign forecasting.

Qualities

Value and Pricing Transparency

No data

+0.33

Rather positive sentiment
Customer Service

No data

+0.91

Strongly positive sentiment
Ease of Use

No data

+0.69

Rather positive sentiment
Reliability and Performance

No data

+0.2

Neutral sentiment
Ease of Implementation

No data

-0.6

Rather negative sentiment
Scalability

No data

+1

Strongly positive sentiment

Roster and CreatorIQ Pricing

Pricing is not publicly available on the website. It is likely custom and requires contacting the company.

See full Pricing page

No data

User sentiment

Rather positive

+0.33

See full Pricing page

Roster and CreatorIQ review insights

432 reviews analysed from and

Users love

Roster makes it easy to manage and organize ambassador programs.
Excellent customer service is frequently praised.
The platform offers a wide range of features, including automated payouts and content syncing.
Users appreciate the gamification aspects and reward system for ambassadors.
Roster effectively helps brands leverage user-generated content and word-of-mouth marketing.

Comprehensive data and analytics for influencer research.
User-friendly interface for campaign management and reporting.
Excellent customer support and account management.
Extensive influencer database with a wide range of filters.

Users dislike

The platform can be buggy, with inaccurate tracking and occasional feature removals.
Roster lacks a built-in influencer list, requiring manual outreach.
Limited customization options for some features.
Some users find the analytics dashboard confusing and limited.
The lack of a mobile app is a drawback for some users.

Influencer discovery needs improvement - many users report inaccurate results and irrelevant suggestions.
The platform can be slow and laggy.
Some data, such as audience demographics, is often inaccurate.
Instagram story tracking is limited and often requires manual uploads.

Roster and CreatorIQ Ratings

G2

4.4/5

(52)

G2

4.5/5

(372)
Capterra

4.4/5

(16)
Glassdoor

4.3/5

(107)

Company health

Employee growth

6% decrease in the last year

11% increase in the last year

Web traffic

15% decrease in the last quarter

13% decrease in the last quarter

Financing

April 2022 - $6M

May 2021 - $81M

How do Roster's community features compare to CreatorIQ's CRM functionality?

Roster's community features, including its community platform, in-app communication tools, and ambassador portals, focus on building and engaging a community of brand ambassadors. CreatorIQ's CRM functionality, on the other hand, is designed for managing relationships with influencers, similar to a traditional sales CRM, with less emphasis on fostering a broader community. While both platforms offer communication tools, Roster's are geared towards community engagement, while CreatorIQ's are part of a broader campaign management and analytics suite.

Which platform, Roster or CreatorIQ, offers better campaign performance tracking and analytics?

CreatorIQ offers superior campaign performance tracking and analytics compared to Roster. CreatorIQ emphasizes data analysis with features like AI-powered analytics, detailed reporting, ROI tracking, and campaign forecasting. While Roster provides performance analytics, user reviews mention its analytics dashboard as confusing and limited. Furthermore, CreatorIQ's focus on data-driven decision-making and custom reports suggests a more robust and comprehensive approach to campaign performance analysis.

What are the advantages of Roster?

Roster's advantages include a dedicated focus on building and managing brand ambassador programs, offering features like segmented programs, a community platform, and gamification for ambassador engagement. Users praise Roster's ease of use and comprehensive features like automated payouts and content syncing. This makes Roster particularly well-suited for mid-sized businesses seeking to cultivate strong relationships with brand advocates and leverage user-generated content, compared to CreatorIQ's focus on large-scale influencer marketing campaigns.

What are the disadvantages of Roster?

Roster users report platform bugs, inaccurate tracking, and occasional feature removals. Some users find the analytics dashboard confusing and limited. It lacks a built-in influencer list, requiring manual outreach. Customization options are limited for some features, and there is no mobile app.

Alternatives to Roster and CreatorIQ

Captiv8

Captiv8 is an influencer marketing platform designed for businesses to find, connect with, and manage social media influencers for marketing campaigns. It offers tools to discover influencers, manage campaigns, track performance, and measure results, all within a single platform. Captiv8 leverages data and AI to streamline the process of identifying suitable influencers and predicting campaign success. It also simplifies affiliate marketing by tracking sales and managing payments. This makes it a comprehensive solution for businesses looking to leverage social media for marketing.

Bazaarvoice

Bazaarvoice helps businesses harness the power of customer reviews. Their platform collects, manages, and displays ratings, reviews, and other user-generated content like photos and videos. Bazaarvoice then helps businesses use this content to increase sales, build brand loyalty, and understand customer sentiment. They work with thousands of brands and retailers, offering the ability to syndicate this content across different retail platforms.

Brandbassador

Brandbassador is an ambassador marketing platform that helps businesses leverage word-of-mouth marketing. It enables companies to build and manage relationships with existing customers, fans, and followers, turning them into brand advocates. The platform offers tools to create marketing tasks, track sales and engagement, and reward ambassadors for their contributions. Brandbassador integrates with popular e-commerce platforms and provides various reward options, including discounts, commissions, and gift cards. It's designed for businesses looking to build lasting relationships with their most enthusiastic supporters and boost brand visibility and revenue.

Meltwater

Meltwater is a media intelligence tool that helps businesses understand online conversations and manage their brands. It offers media monitoring, social listening, and influencer marketing tools that provide data-driven insights. Meltwater analyzes online news, social media, and other sources to deliver brand mentions, sentiment analysis, and competitor activity. This information can be used to create reports, inform marketing strategies, and track the ROI of public relations efforts.

Birdeye

Birdeye is an all-in-one experience marketing platform designed for multi-location businesses and local brands. It helps businesses manage their online presence, improve their reputation, and connect with customers through various channels like reviews, social media, and messaging. Birdeye uses AI to streamline tasks like generating social media posts, managing online listings, and analyzing customer feedback. Its goal is to help businesses enhance customer experience, build loyalty, and stand out in their local markets.

Traackr

Traackr is a software platform designed for managing influencer marketing campaigns. It provides tools to find influencers, manage campaigns, track results, and measure the return on investment (ROI) of your efforts. Traackr offers insights into industry benchmarks and competitor activities to inform your influencer marketing strategy. It is suitable for both large and small teams and is used by major brands across various industries.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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