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Roster description
Roster is a software platform designed to help mid-sized and larger companies find and manage brand ambassadors. Through Roster, you can recruit customers and fans to create social media content, provide product reviews, and participate in marketing campaigns. Roster provides tools to organize your ambassadors, communicate with them, and track their performance. It aims to help you increase brand awareness and drive revenue through word-of-mouth marketing.
Who is Roster best for
Roster is an ideal solution for mid-sized to larger businesses in the ecommerce and retail sectors looking to establish or scale their brand ambassador programs. Users praise Roster for its comprehensive feature set, including automated payouts, content syncing, and gamification tools, making it easy to manage and organize ambassador programs.
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- Best for mid-sized to larger businesses.
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- A good fit for ecommerce and retail companies.
Roster features
| Supported Roster supports content analytics and provides data on content performance. |
| Supported Roster supports affiliate communication through various channels including email. |
| Supported Roster provides tools for communicating with influencers. |
| Supported Roster offers advanced tools for tracking and analyzing influencer marketing campaign performance. |
| Supported Roster provides influencer relationship management with CRM features. |
Roster reviews
We've summarised 52 Roster reviews (Roster G2 reviews) and summarised the main points below.
- Roster makes it easy to manage and organize ambassador programs.
- Excellent customer service is frequently praised.
- The platform offers a wide range of features, including automated payouts and content syncing.
- Users appreciate the gamification aspects and reward system for ambassadors.
- Roster effectively helps brands leverage user-generated content and word-of-mouth marketing.
- The platform can be buggy, with inaccurate tracking and occasional feature removals.
- Roster lacks a built-in influencer list, requiring manual outreach.
- Limited customization options for some features.
- Some users find the analytics dashboard confusing and limited.
- The lack of a mobile app is a drawback for some users.
Roster pricing
The commentary is based on 1 reviews from Roster G2 reviews.
While Roster's pricing isn't explicitly mentioned in user reviews, its gamified approach to incentivizing brand ambassadors suggests a value-driven solution that justifies its cost, particularly for businesses seeking effective ambassador program management and increased brand reach.
Roster alternatives
CreatorIQ
Better suited for larger companies and agencies managing extensive influencer marketing campaigns. It is a good choice for the Marketing & Advertising industry. CreatorIQ is growing faster than Roster and perceived as a more expensive solution.
Brandbassador
Better for companies of all sizes. More focused on e-commerce. Higher rated by users. Pricier.
Bazaarvoice
It is a better Bazaarvoice alternative for larger companies. It is a much better fit for companies in the manufacturing, retail, and ecommerce industries. It has more momentum. Users report that it has a more modern user interface and better customer support. However, it is critical to note that it has a less mature feature set.
PartnerStack
Better for B2B SaaS companies looking to leverage partnerships for growth. Wider industry application and a larger partner network. Boasts higher user ratings and faster growth.
Meltwater
Meltwater is a better fit for Enterprise customers and has broader industry application. Meltwater is also more expensive.
Birdeye
Better for multi-location businesses seeking reputation management and customer experience enhancement. It's also a good fit across many industries and is growing faster. However, it has a negative pricing sentiment.
Roster FAQ
What is Roster and what does Roster do?
Roster is a platform helping mid-sized businesses build and manage brand ambassador programs. It provides tools for recruiting, organizing, communicating with, and tracking the performance of brand ambassadors to increase brand awareness and drive revenue through word-of-mouth marketing.
How does Roster integrate with other tools?
Roster integrates with popular marketing and social media platforms to streamline communication and content sharing. This allows businesses to manage their ambassador program alongside existing marketing efforts.
What the main competitors of Roster?
Roster competitors include Brandbassador, CreatorIQ, and PartnerStack. These platforms provide similar features for influencer marketing, ambassador program management, and partner relationship management.
Is Roster legit?
Roster is a legitimate platform for managing brand ambassadors, with generally positive user reviews. Users praise its features, ease of use, and customer service. However, some users have reported bugs and limited customization options. Consider exploring alternatives like CreatorIQ or Brandbassador if those factors are dealbreakers.
How much does Roster cost?
Roster pricing is not publicly available. Contact Roster directly for a quote tailored to your business requirements.
Is Roster customer service good?
Based on user reviews, Roster receives high praise for its excellent customer service. Users highlight the responsiveness and helpfulness of the Roster team, emphasizing their quick responses, insightful guidance, and proactive approach in finding solutions.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.