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Lefty description
Lefty is a software platform designed specifically for managing influencer marketing campaigns, primarily for brands in the lifestyle sector. It offers tools to help companies find and connect with influencers, manage relationships, track campaign performance, and measure results against competitors. Lefty also provides features for social commerce integration and affiliate marketing management. Large, global brands use Lefty to streamline their influencer marketing efforts and gain data-driven insights.
Who is Lefty best for
Lefty is an influencer marketing platform built for lifestyle brands. Users love its comprehensive features, from influencer discovery to campaign tracking and competitor analysis. They praise its user-friendly interface and robust reporting. However, some find difficulty tracking smaller influencers and managing cross-platform profiles.
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Best fit for small to mid-sized businesses.
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Ideal for lifestyle brands.
Lefty features
| Supported Lefty offers robust campaign analytics, including automated reporting, performance tracking, and data-driven insights. |
| Supported Lefty supports competitor analysis, including social media activity. |
| Supported Lefty supports affiliate marketing program management, including recruiting, onboarding, and performance tracking. |
| Supported Lefty offers tools to plan, execute, and manage influencer marketing campaigns. |
| Supported Lefty supports influencer search and filtering with its database and smart filters. |
| Supported Lefty offers tools to manage influencer relationships, including communication and collaboration features. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Lefty reviews
We've summarised 31 Lefty reviews (Lefty G2 reviews) and summarised the main points below.
- Comprehensive influencer marketing platform, covering all aspects from talent discovery to campaign tracking.
- Automated tasks and real-time performance measurement.
- Competitive benchmarking and easy strategy adjustments.
- User-friendly interface and excellent customer support.
- Detailed reporting features for influencer campaigns, including story tracking.
- Difficult to track smaller influencers (<5k followers).
- Connecting influencer profiles across platforms (IG, TikTok, YouTube) requires manual requests.
- Limited platform integrations (e.g., LinkedIn, Twitch).
- Data updates can be slow, requiring page refreshes.
- Occasional bugs related to social media APIs.
Lefty pricing
The commentary is based on 1 reviews from Lefty G2 reviews.
Lefty is considered a cost-intensive or expensive tool, especially for smaller businesses. Despite the price, users find its features valuable for PR studios, offering streamlined workflows and comprehensive reporting for client management and campaign tracking.
Users sentiment
Lefty alternatives
TraackrBetter fit for Healthcare, Retail, Education, Software, Professional Services, Automotive, and Marketing and Advertising. Broader industry applicability. Higher website traffic growth.Read more
Tagger by Sprout SocialBetter for large brands and agencies needing workflow efficiency and data analysis. Negative pricing sentiment.Read more
AfluencerBetter for finding influencers on Facebook and Instagram. Free plan available. Caters to smaller businesses. Focuses on user-generated content.Read more
CreatorIQBetter suited for larger organizations. Focuses on data and analytics for influencer marketing ROI. A broader ideal customer profile. CreatorIQ is a Lefty competitor and alternative.Read more
impact.comBetter suited for managing a wider range of partnerships beyond influencers. Caters to a broader range of industries, including finance, ecommerce, retail, and more. More user reviews suggest broader adoption, but some report issues with tracking accuracy and customer support.Read more
Lefty FAQ
What is Lefty and what does Lefty do?
Lefty is an influencer marketing platform for large, global lifestyle brands. It helps manage campaigns, track performance, and connect with influencers. Its features include competitor analysis, social commerce integration, and affiliate marketing management. However, some users find difficulty tracking smaller influencers and integrating certain social media platforms.
How does Lefty integrate with other tools?
Lefty integrates with social commerce platforms and offers affiliate marketing program management. However, users report limited integrations with platforms like LinkedIn and Twitch, requiring manual effort to connect influencer profiles across different social media channels.
What the main competitors of Lefty?
Top alternatives to Lefty include Traackr, Tagger by Sprout Social, and CreatorIQ. These platforms offer similar influencer marketing capabilities, including influencer discovery, campaign management, and performance tracking. Storyclash is another option, leveraging AI for enhanced influencer marketing strategies.
Is Lefty legit?
Lefty appears to be a legitimate platform, boasting a user-friendly interface and comprehensive influencer marketing tools. However, some users mention difficulties tracking smaller influencers and slow data updates. Consider these factors when evaluating if Lefty is safe and right for your needs.
How much does Lefty cost?
I couldn't find pricing details for Lefty. For the most current pricing information, it's best to visit Lefty's website or contact their sales team. This will give you the most accurate product pricing and help you decide if the product is worth it.
Is Lefty customer service good?
Lefty's customer service receives positive feedback. Users highlight the "excellent" and readily available support team, particularly praising individuals like Emily and Danielle for their helpfulness and responsiveness. While the platform's complexity is noted, users appreciate the guidance provided by the support team in navigating the features.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.