HubSpot Marketing Hub vs Workflowy

by Gralio Mar 03, 2025

HubSpot Marketing Hub and Workflowy cater to different needs. HubSpot excels in marketing functionalities, while Workflowy shines in its simplicity for task and project management. Choose HubSpot for robust marketing features and Workflowy for a straightforward task organization tool.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4949 reviews and 60 websites, saving 1 day, 3 hours, 59 minutes of reading.

HubSpot Marketing Hub

Website LinkedIn Twitter

Workflowy

Website LinkedIn Twitter

About

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Workflowy is a web-based tool designed to help individuals and teams manage tasks. It uses a simple, hierarchical list format to organize information, making it easy to break down large projects into smaller, more manageable tasks. Workflowy allows you to create to-do lists, prioritize tasks, and track your progress, all within a clutter-free interface. Its flexibility makes it suitable for a variety of use cases, from managing personal to-dos to collaborating on complex work projects.

Summary

Main difference

HubSpot Marketing Hub is a comprehensive marketing platform ideal for businesses needing robust marketing automation, lead generation, and analytics. Workflowy is a simple and flexible task management tool best suited for individuals and teams who prioritize ease of use and a clutter-free interface for organizing tasks and projects.

Relative strengths of HubSpot Marketing Hub (compared to Workflowy)

Strong marketing automation and lead generation capabilities.
Comprehensive analytics and reporting tools.
Seamless integration with HubSpot CRM and other marketing tools.

Relative weaknesses of HubSpot Marketing Hub (compared to Workflowy)

Limited free version functionality.
Contact-based pricing can become expensive.
Occasional slow loading times and glitches reported.

Who is using HubSpot Marketing Hub and Workflowy?

John Short

CEO at Compound Growth Marketing

No data

Who should use HubSpot Marketing Hub VS. Workflowy

HubSpot Marketing Hub is a comprehensive platform praised for its user-friendly interface and robust analytics. Users appreciate its seamless integrations and extensive training resources. However, some find the free version limited and contact pricing a concern. Ideal for businesses focused on inbound marketing and lead generation.

Workflowy is a simple yet powerful tool for individuals and teams seeking a straightforward way to manage tasks, notes, and projects. Its minimalist interface and infinitely nested lists are praised for their flexibility, enabling users to break down complex projects into smaller, manageable steps. While some users desire more formatting options and improved mobile app stability, many appreciate Workflowy's clean design and powerful search functionality. Ideal for collaborative work, Workflowy helps teams stay organized and boost productivity.

Ideal for businesses of all sizes seeking streamlined marketing, improved efficiency, and detailed performance tracking.
Suitable for various sectors, including Healthcare, Finance, E-commerce, Retail, and more.

Best for small to medium businesses (1-1000 employees), good fit for large enterprises.
Particularly well-suited for Education, Software/IT/Telecommunications, and Professional Services.

HubSpot Marketing Hub and Workflowy features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Workflows and Bot Builders

Supported

HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.

Not supported

Workflowy does not support automated campaigns or bot builders.
Email and Form Automation

Supported

HubSpot Marketing Hub supports email and form automation, streamlining workflows and saving time.

Partially supported

Workflowy can integrate with other tools for email and form automation.
Define tasks

Supported

HubSpot allows defining tasks with specific objectives and managing them effectively.

Supported

Workflowy allows defining tasks with specific objectives and breaking them down into smaller steps.
Campaign tracking

Supported

HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.

Not supported

Campaign tracking is not supported.
HubSpot integration

Supported

HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.

Partially supported

Workflowy can connect with HubSpot via third-party tools like Zapier.
HubSpot CRM integration

Supported

HubSpot Marketing Hub supports integration with HubSpot CRM to sync customer data and interactions.

Partially supported

Workflowy integrates with HubSpot CRM via Zapier.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

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Reliability and Performance

No data

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Ease of Implementation

No data

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Scalability

No data

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HubSpot Marketing Hub and Workflowy Pricing

HubSpot Marketing Hub offers different plans, including Professional and Enterprise. Pricing is not directly disclosed on the page and requires contacting sales. There is no mention of a free plan or free trial.

See full Pricing page

Workflowy offers a subscription-based pricing model with a free Basic plan and a paid Pro plan. The Pro plan offers unlimited bullets, file uploads, and premium support, while the Basic plan has limitations on these features. An annual subscription to the Pro plan comes with a discount.

Plans

See full Pricing page

HubSpot Marketing Hub and Workflowy review insights

Users love

User-friendly interface consistently praised for its ease of use.
The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
Excellent training resources and a very active user community.
HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Simple and intuitive interface: praised for its minimalist design and ease of use.
Infinitely nested lists: allows for flexible organization and breakdown of complex information.
Powerful search functionality: makes it easy to find specific information within large lists.
Collaborative features: facilitates easy sharing and co-editing of lists.

Users dislike

The "free" version is extremely limited and most core features require paid access.
Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
Some users report slow loading times and occasional glitches or bugs.
Email templates can be difficult to customize beyond basic edits.

Limited formatting options: lack of tables, colors, and font sizes.
Mobile app experience can be buggy and lacks features.
No way to easily track remaining bullets in the free version.
Limited integrations with other apps, especially for importing highlights and notes.

HubSpot Marketing Hub and Workflowy Ratings

G2

4.4/5

(2526)
Capterra

4.5/5

(2401)
Glassdoor

4.0/5

(3550)

G2

4.5/5

(29)
TrustPilot

3.7/5

(3)

Company health

Employee growth

15% increase in the last year

11% increase in the last year

Web traffic

10% decrease in the last quarter

14% decrease in the last quarter

Financing

July 2012 - $101M

No data

How do HubSpot Marketing Hub's automation features compare to Workflowy's task management capabilities?

HubSpot Marketing Hub's automation features are significantly more advanced than Workflowy's task management capabilities. HubSpot offers multi-channel campaign automation including email, forms, SMS, and social media, along with workflow and bot builders for complex automated sequences. Workflowy, while useful for basic task management with lists, priorities, and scheduling, lacks the robust automation, integrations, and campaign management features found in HubSpot. HubSpot is designed for marketing automation and lead nurturing, whereas Workflowy focuses on individual and team task organization.

Which product better supports collaboration between marketing and other teams?

HubSpot Marketing Hub is the better product to support collaboration between marketing and other teams. Its CRM integration, campaign tracking, and workflow automation features facilitate better communication and data sharing between marketing, sales, and customer service. While Workflowy offers basic collaboration through shared lists, it lacks the specialized marketing tools and integrations that enable seamless cross-functional teamwork for marketing initiatives.

What are the advantages of HubSpot Marketing Hub?

HubSpot Marketing Hub offers a comprehensive suite of marketing tools within a single platform, including email marketing, automation, social media management, analytics, and SEO optimization, streamlining marketing efforts and improving efficiency. Its tight integration with HubSpot CRM enhances sales and marketing alignment, and its focus on inbound marketing and lead generation makes it attractive for businesses aiming to attract and convert leads. It also boasts a user-friendly interface and robust analytics capabilities.

What are the disadvantages of HubSpot Marketing Hub?

HubSpot Marketing Hub's free version is limited, requiring paid access for core features. Its contact-based pricing can escalate costs quickly. Some users experience slow loading times and occasional bugs. Finally, customizing email templates beyond basic edits can be challenging.

Alternatives to HubSpot Marketing Hub and Workflowy

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Notion

Notion is an all-in-one workspace platform designed to help teams organize information, manage projects, and collaborate effectively. It centralizes notes, documents, tasks, and databases, making it easy for teams to access and share information. Notion allows users to customize their workspace with templates and integrations and offers AI features for writing assistance and information retrieval. It aims to be a flexible solution that adapts to various work styles and replaces the need for multiple single-purpose tools.

Later

Later is a social media management platform designed to streamline your online presence. It allows you to schedule posts across various platforms like Instagram and TikTok, analyze performance data, and even turn posts into shoppable links. Later aims to save you time and help you understand what content resonates with your audience. They offer different plans, including a free trial, to fit various needs.

Toodledo

Toodledo is a flexible task management tool that goes beyond a simple to-do list. It allows you to organize tasks, take notes, build custom lists, create structured outlines, and track habits. Toodledo offers features like task sharing, reminders, and cross-device syncing, making it suitable for both personal and collaborative work management. It's highly customizable and can be integrated with other productivity apps.

HighLevel

HighLevel is a comprehensive marketing and sales platform designed for marketing agencies serving small and medium businesses. It offers a wide range of tools including website and funnel building, appointment scheduling, email and SMS marketing, CRM, and more. This allows agencies to manage all aspects of their clients' digital marketing efforts from a single platform, and even white-label the platform with their own branding. HighLevel stands out with its focus on automation and providing a complete marketing ecosystem, aiming to help agencies streamline their processes and grow their business.

Karbon

Karbon is a practice management software designed specifically for accounting firms. It aims to improve team collaboration and efficiency by centralizing client communication, task management, and workflow automation in a single platform. Features include client management, project tracking, time and billing, and document sharing. Karbon emphasizes automation to streamline tasks and provide a clear overview of team workload and project progress.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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