Mailchimp All-in-One Marketing Platform vs HubSpot Marketing Hub

by Gralio Feb 27, 2025

Mailchimp and HubSpot are both powerful marketing platforms, but cater to different needs. Mailchimp excels in email marketing with its ease of use and clear pricing, while HubSpot offers more advanced automation and CRM integration for a premium, but less transparent price.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 9892 reviews and 60 websites, saving 2 days, 7 hours, 27 minutes of reading.

Logo of Mailchimp All-in-One Marketing Platform
Logo of HubSpot Marketing Hub

About

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.
HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Summary

Main difference
Mailchimp is better for businesses seeking an all-in-one, user-friendly platform with robust email marketing at a transparent price. HubSpot is a better choice for businesses needing advanced marketing automation, CRM integration, and multi-channel campaigns, but are prepared for less transparent pricing.

Relative strengths of Mailchimp All-in-One Marketing Platform (compared to HubSpot Marketing Hub)

  • Stronger email marketing features with more intuitive campaign creation and automation tools.

  • Transparent pricing plans suitable for various budgets and needs.

  • Offers a free plan for basic email marketing, allowing businesses to get started at no cost.

Relative weaknesses of Mailchimp All-in-One Marketing Platform (compared to HubSpot Marketing Hub)

  • Limited marketing automation capabilities compared to HubSpot, especially for complex workflows.

  • CRM features are not as comprehensive as HubSpot's built-in CRM.

  • Lacks the multi-channel marketing sophistication (like SMS and social media) found in HubSpot.

Who is using Mailchimp All-in-One Marketing Platform and HubSpot Marketing Hub?

Point Nine
An early-stage venture capital firm focused on SaaS, AI, and B2B marketplaces.
Hustle Fund
We invest in hilariously-early teams.
The LinkedIn Creator
A leading newsletter for LinkedIn creators
John Short
CEO at Compound Growth Marketing

Who should use Mailchimp All-in-One Marketing Platform VS. HubSpot Marketing Hub

Mailchimp is a comprehensive marketing platform perfect for growing businesses. Users praise its intuitive design and automation features, especially the drag-and-drop email editor and welcome email automation. However, some find the pricing model challenging as their contact list expands. It's ideal for businesses prioritizing email marketing and seeking detailed analytics to optimize campaigns.

HubSpot Marketing Hub is a user-friendly platform praised for its comprehensive marketing tools, insightful analytics, and seamless integrations. Users appreciate the automation features but note the limited free version and contact-based pricing. It's ideal for businesses aiming to enhance marketing efficiency and lead generation.

  • Ideal for growing businesses of all sizes seeking a user-friendly platform.

  • Suitable for various sectors, including e-commerce, retail, and marketing.

  • Ideal for businesses of all sizes seeking streamlined marketing, especially those focused on inbound strategies.

  • Suitable for various sectors, including Healthcare, Finance, E-commerce, Retail, and more.

Mailchimp All-in-One Marketing Platform and HubSpot Marketing Hub features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Workflows and Bot Builders
    Supported

    Mailchimp offers marketing automation and workflows for streamlined campaigns, but not dedicated bot builders.

    Supported

    HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.

  • Email Marketing
    Supported

    Mailchimp allows creating and sending personalized emails using merge tags and dynamic content.

    Supported

    HubSpot Marketing Hub lets you create and send personalized emails to boost sales.

  • Website Builder
    Not supported

    Mailchimp does not offer website building but supports creating landing pages.

    Supported

    HubSpot Marketing Hub allows building websites and connects marketing tools for improved campaigns and ROI.

  • Campaign tracking
    Supported

    Mailchimp allows tracking campaign performance with detailed reports and analytics.

    Supported

    HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.

  • Drip Campaigns
    Supported

    Mailchimp offers robust drip campaigns that are automated and personalized based on user actions, events, or pre-defined schedules. The platform offers both pre-built and custom workflows to nurture leads and onboard users.

    Supported

    HubSpot Marketing Hub supports drip campaigns, allowing users to automate and send pre-defined sequences of emails to nurture leads or onboard users with personalized content, though full functionality may require a subscription higher than the Starter plan.

  • HubSpot integration
    Partially supported

    Mailchimp offers integration with HubSpot CRM, but it is primarily a one-way sync from HubSpot to Mailchimp. For more advanced syncing features, such as two-way data synchronization or syncing custom fields, third-party tools like Zapier or Outfunnel are recommended.

    Supported

    HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.

Qualities

  • Value and Pricing Transparency
    -0.21
    Neutral sentiment
    -0.63
    Rather negative sentiment
  • Customer Service
    +0.17
    Neutral sentiment
    +0.61
    Rather positive sentiment
  • Ease of Use
    +0.87
    Strongly positive sentiment
    +0.81
    Strongly positive sentiment
  • Reliability and Performance
    +0.67
    Rather positive sentiment
    +0.31
    Rather positive sentiment
  • Ease of Implementation
    +0.67
    Rather positive sentiment
    +0.12
    Neutral sentiment
  • Scalability
    -0.09
    Neutral sentiment
    +0.36
    Rather positive sentiment

Mailchimp All-in-One Marketing Platform and HubSpot Marketing Hub Pricing

Mailchimp offers a 14-day free trial for the Standard and Essentials plans. A 15% discount is available for nonprofits and charities upon request. For users with over 250,000 contacts, custom plans are available. There's also a Pay As You Go option for infrequent senders.
Plans

User sentiment

Neutral
-0.25

See full Pricing page

HubSpot Marketing Hub offers different plans, including Professional and Enterprise. Pricing is not directly disclosed on the page and requires contacting sales. There is no mention of a free plan or free trial.

See full Pricing page

Mailchimp All-in-One Marketing Platform and HubSpot Marketing Hub review insights

Users love

  • Easy to use drag-and-drop email editor.
  • Useful automation features like welcome emails and reminders.
  • Detailed analytics are helpful for optimizing campaigns.
  • Integrates well with other systems and platforms.
  • User-friendly interface consistently praised for its ease of use.
  • The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
  • Excellent training resources and a very active user community.
  • HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Users dislike

  • Pricing can get expensive as your list grows.
  • Free plan has limited functionality and customer support.
  • Advanced features require a paid plan.
  • Contact management features could be improved.
  • The "free" version is extremely limited and most core features require paid access.
  • Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
  • Some users report slow loading times and occasional glitches or bugs.
  • Email templates can be difficult to customize beyond basic edits.

Mailchimp All-in-One Marketing Platform and HubSpot Marketing Hub Ratings

  • G2
    4.4/5
    (2538)
  • Capterra
    4.5/5
    (2450)
  • G2
    4.4/5
    (2526)
  • Capterra
    4.5/5
    (2401)
  • Glassdoor
    4.0/5
    (3550)

Company health

Employee growth

4% increase in the last year
15% increase in the last year

Web traffic

11% decrease in the last quarter
10% decrease in the last quarter

Financing

March 2018 - $0
July 2012 - $101M

How do Mailchimp's pre-built email templates compare to HubSpot's template customization options?

Mailchimp offers a larger library of pre-built email templates, while HubSpot provides more robust customization options, though users have reported these can be difficult to use. Essentially, Mailchimp prioritizes ease of use with ready-made templates, whereas HubSpot allows for greater flexibility but potentially at the cost of a steeper learning curve.

Which platform better integrates its marketing tools with a robust CRM for lead nurturing?

HubSpot Marketing Hub better integrates its marketing tools with a robust CRM for lead nurturing because it is designed to work seamlessly with HubSpot's CRM platform. While Mailchimp has CRM-like contact management features and integrations, HubSpot's native integration offers tighter alignment between marketing efforts and sales pipelines within a single ecosystem. This facilitates more effective lead nurturing by providing a unified view of customer interactions and enabling personalized, automated campaigns based on CRM data.

What are the advantages of Mailchimp All-in-One Marketing Platform?

Mailchimp offers a free plan which allows users to experiment with the platform before committing to a paid subscription. It also boasts a user-friendly interface, particularly its drag-and-drop email editor, making it accessible to users with varying technical skills. Furthermore, Mailchimp provides robust email marketing automation and analytics features to optimize campaigns and personalize customer interactions.

What are the disadvantages of Mailchimp All-in-One Marketing Platform?

Mailchimp's pricing can become expensive as your contact list grows, potentially making it less suitable for rapidly scaling businesses. The free plan has limited functionality and customer support, which may frustrate users needing more advanced features or assistance. Some users find the contact management features less robust than desired, and advanced features often require a paid subscription.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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