HypeAuditor vs trendHERO

by Gralio Feb 09, 2025

HypeAuditor and trendHERO are both influencer marketing platforms with different strengths. HypeAuditor is better suited for businesses looking for a multi-platform solution with campaign management capabilities. trendHERO is a good choice for businesses focused solely on Instagram influencer marketing and needing detailed analytics and competitor insights.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 388 reviews and 60 websites, saving 2 hours, 39 minutes of reading.

HypeAuditor

Website LinkedIn Twitter

trendHERO

Website LinkedIn Twitter

About

HypeAuditor is a software platform used to analyze the authenticity and performance of social media influencers on platforms like Instagram, YouTube, and TikTok. It helps businesses find influencers, assess their audience demographics and quality, and manage influencer marketing campaigns. HypeAuditor stands out by using AI to detect fake followers and provide in-depth audience analysis. It offers businesses valuable data to make informed decisions when partnering with influencers.

trendHERO is an influencer marketing platform designed specifically for Instagram. It helps businesses of all sizes find and research potential influencers, analyze their audience demographics and authenticity, and track their performance. Key features include fake follower detection, audience overlap analysis, competitor benchmarking, and an influencer outreach tool.

Summary

Main difference

HypeAuditor is a broader influencer marketing platform covering multiple social media channels like Instagram, YouTube, and TikTok, while trendHERO focuses exclusively on Instagram. HypeAuditor provides more comprehensive campaign management features, while trendHERO emphasizes detailed Instagram analytics and competitor benchmarking.

Relative strengths of HypeAuditor (compared to trendHERO)

Supports multiple social media platforms (Instagram, YouTube, TikTok).
Offers more extensive campaign management features.
Provides in-depth audience analysis, including fraud detection and quality scores.

Relative weaknesses of HypeAuditor (compared to trendHERO)

Can be more expensive, especially for Pro features.
Limited Instagram Story tracking, requiring manual uploads.
Occasional glitches or bugs reported.

What companies are using HypeAuditor and trendHERO?

No data

Who should use HypeAuditor VS. trendHERO

HypeAuditor is an AI-powered influencer marketing platform that helps businesses find authentic influencers, analyze audience demographics, and track campaign performance. Users praise its user-friendly interface and in-depth analytics but note concerns about pricing and limited Instagram Story tracking. Best for businesses seeking data-driven influencer partnerships.

trendHERO is an ideal tool for small to enterprise-level businesses, especially those focused on influencer marketing on Instagram. Users praise its comprehensive audience demographics and authenticity analysis. However, some have noted limitations with the search functionality and report generation times. trendHERO helps businesses find and vet influencers, track performance, and benchmark against competitors.

Best fit for small, medium, and large businesses seeking to optimize their influencer marketing strategies.
Ideal for marketing & advertising, e-commerce, retail, media & entertainment, software, and education.

Ideal for small, medium, and large businesses seeking to optimize their influencer marketing strategies on Instagram.
Suitable for various industries leveraging influencer marketing on Instagram.

HypeAuditor and trendHERO features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Influencer discovery

Supported

HypeAuditor supports influencer discovery and filtering by audience demographics, engagement, and other metrics.

Partially supported

TrendHERO discovers influencers, but filtering by audience demographics is done via reports, not directly in search.
Campaign performance measurement

Supported

HypeAuditor supports campaign performance measurement, including reach, engagement, demographics, and EMV.

Partially supported

TrendHERO supports campaign performance measurement, including audience demographics and engagement. Reach and EMV are not explicitly mentioned.
Fraud detection

Supported

HypeAuditor uses AI to detect fake followers, engagement, and bot usage, ensuring authentic partnerships.

Supported

TrendHERO detects fake followers and engagement on Instagram, ensuring authentic partnerships.
Performance tracking

Supported

HypeAuditor tracks influencer content performance metrics, including engagement and audience demographics.

Supported

TrendHERO tracks influencer content performance metrics, including views, comments, and likes.
Reporting tools

Supported

HypeAuditor offers customizable reports for influencer marketing campaigns.

Supported

TrendHERO supports generating reports on influencer marketing campaigns.
Campaign analytics

Supported

HypeAuditor supports campaign analytics with performance tracking and AI-driven insights.

Partially supported

TrendHERO offers influencer analytics and a tracking module, but lacks integrated campaign management tools.

Qualities

Value and Pricing Transparency

-1

Strongly negative sentiment

-0.38

Rather negative sentiment
Customer Service

+0.89

Strongly positive sentiment

+0.75

Strongly positive sentiment
Ease of Use

+0.89

Strongly positive sentiment

+0.92

Strongly positive sentiment
Reliability and Performance

+0.11

Neutral sentiment

+0.27

Neutral sentiment
Ease of Implementation

+0.6

Rather positive sentiment

No data
Scalability

No data

No data

HypeAuditor and trendHERO Pricing

No data

User sentiment

Strongly negative

-1

See full Pricing page

trendHERO has discontinued its service.

User sentiment

Rather negative

-0.5

See full Pricing page

HypeAuditor and trendHERO review insights

291 reviews analysed from and

Users love

User-friendly interface and easy navigation
In-depth audience analysis and quality score
Extensive influencer database with multiple search filters
Helpful customer support

Detailed audience demographics (age, gender, location)
Comprehensive analysis of influencer authenticity (fake follower detection, engagement rate)
User-friendly interface with clear visualizations
Competitor benchmarking and similar influencer suggestions
Excellent customer support

Users dislike

Limited Instagram Story tracking, requiring manual uploads
Location filters sometimes inaccurate
High pricing, especially for Pro features
Occasional glitches or bugs reported

Limited checks available, especially on basic plans
Reports can take up to 6 hours to generate
Search functionality can be inaccurate, sometimes returning irrelevant brands or inactive accounts
Expiration of checks even with an active subscription
Occasional discrepancies between follower counts on trendHERO and Instagram

HypeAuditor and trendHERO Ratings

G2

4.6/5

(149)
Capterra

4.8/5

(32)
TrustPilot

2.8/5

(17)

G2

4.4/5

(119)
TrustPilot

4.7/5

(80)

Company health

Employee growth

No data

No change in the last year

Web traffic

2% decrease in the last quarter

No data

Financing

November 2017 - $0

No data

How accurate is each product's fake follower detection?

Both HypeAuditor and trendHERO emphasize fake follower detection as a core feature. HypeAuditor uses AI-driven analysis for this purpose, while user reviews praise trendHERO's comprehensive authenticity analysis, including fake follower detection and engagement rate checks. However, some trendHERO users have reported occasional discrepancies in follower counts compared to Instagram's figures. Therefore, while both tools aim for accuracy, some discrepancies may occur, and users should consider this when interpreting the data.

Which product offers better Instagram competitor analysis?

trendHERO is the better product for Instagram competitor analysis. While HypeAuditor offers broader social media analysis, trendHERO focuses specifically on Instagram, providing features like competitor benchmarking and similar influencer suggestions. trendHERO users specifically praise the detailed audience demographics and competitor analysis features.

What are the advantages of HypeAuditor?

HypeAuditor offers broader platform support, covering Instagram, YouTube, and TikTok, while trendHERO focuses solely on Instagram. HypeAuditor provides campaign management features, including campaign analytics and performance measurement, which are not mentioned for trendHERO. HypeAuditor also appears to have more robust reporting tools.

What are the disadvantages of HypeAuditor?

HypeAuditor's disadvantages include limited Instagram Story tracking requiring manual uploads, occasional inaccuracies in location filters, high pricing, especially for Pro features, and occasional glitches or bugs as reported by users. Some users also find the platform expensive, especially for accessing pro features.

Alternatives to HypeAuditor and trendHERO

Meltwater

Meltwater is a media intelligence tool that helps businesses understand online conversations and manage their brands. It offers media monitoring, social listening, and influencer marketing tools that provide data-driven insights. Meltwater analyzes online news, social media, and other sources to deliver brand mentions, sentiment analysis, and competitor activity. This information can be used to create reports, inform marketing strategies, and track the ROI of public relations efforts.

CreatorIQ

CreatorIQ is a cloud-based platform built for managing large-scale influencer marketing campaigns. It helps you discover and connect with relevant creators, manage your campaigns, and measure their impact. Its focus on data and analytics helps you understand campaign ROI and make informed decisions about your influencer marketing strategy. CreatorIQ is trusted by major global brands and boasts integrations with leading marketing and social media platforms.

Bazaarvoice

Bazaarvoice helps businesses harness the power of customer reviews. Their platform collects, manages, and displays ratings, reviews, and other user-generated content like photos and videos. Bazaarvoice then helps businesses use this content to increase sales, build brand loyalty, and understand customer sentiment. They work with thousands of brands and retailers, offering the ability to syndicate this content across different retail platforms.

Birdeye

Birdeye is an all-in-one experience marketing platform designed for multi-location businesses and local brands. It helps businesses manage their online presence, improve their reputation, and connect with customers through various channels like reviews, social media, and messaging. Birdeye uses AI to streamline tasks like generating social media posts, managing online listings, and analyzing customer feedback. Its goal is to help businesses enhance customer experience, build loyalty, and stand out in their local markets.

Sprinklr Social

Sprinklr Social is a comprehensive social media management tool designed for large enterprises. It offers a suite of features for managing your brand's presence across multiple social media platforms. With Sprinklr Social, you can publish and schedule content, track performance, analyze sentiment, and engage with your audience. Its strengths include AI-powered insights, workflow automation, and robust reporting capabilities, making it suitable for managing complex social media strategies across various departments.

Cello

Cello is a software platform designed to help businesses, especially software companies, grow by encouraging their existing users to refer new customers. It does this by making it easy for users to share about the product and by providing rewards for successful referrals. Cello handles the technical side of running a referral program, including tracking referrals, managing rewards, and ensuring secure payments. This allows businesses to focus on their product and customers while building a referral program as a growth strategy.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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