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Cello description
Cello is a software platform designed to help businesses, especially software companies, grow by encouraging their existing users to refer new customers. It does this by making it easy for users to share about the product and by providing rewards for successful referrals. Cello handles the technical side of running a referral program, including tracking referrals, managing rewards, and ensuring secure payments. This allows businesses to focus on their product and customers while building a referral program as a growth strategy.
Who is Cello best for
Cello is a referral program software designed for B2B SaaS companies looking to grow through word-of-mouth marketing. Users praise Cello's easy setup, user-friendly interface, and helpful customer support. Some users mention limited reward options and customization as areas for improvement. Cello's success-based pricing makes it a cost-effective choice for acquiring new customers.
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Best for small to mid-sized B2B SaaS companies focused on growth.
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Ideal for software and IT companies looking to leverage word-of-mouth marketing.
Cello features
| Supported Cello supports referral programs with automated rewards and customizability. |
| Supported Cello automates reward setup and customizes it based on business needs and goals. |
| Supported Cello integrates with other platforms via APIs and direct integrations. |
| Supported Cello offers tools to create, manage, and track referral programs, including rewards and compliance. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Cello reviews
We've summarised 52 Cello reviews (Cello Capterra reviews and Cello G2 reviews) and summarised the main points below.
- Easy setup and integration, with some users going live within hours.
- User-friendly interface praised by both administrators and referral program participants.
- Positive customer support experiences, characterized by responsiveness and helpfulness.
- Success-based pricing model makes it a low-risk investment for businesses.
- Effective in driving word-of-mouth marketing and lowering customer acquisition costs.
- Limited reward payout options, with many users desiring alternatives to PayPal/Venmo.
- Lack of email notifications for new rewards; users rely solely on in-widget notifications.
- Manual processes for tasks like adding promotions and generating payment reports.
- Limited customization for the referral widget, impacting its integration with certain products.
- Some desired features, such as individual referral percentages and mobile app access, are not yet available.
Cello pricing
The commentary is based on 9 reviews from Cello Capterra reviews and Cello G2 reviews.
Cello offers a success-based pricing model, meaning you only pay for successful referrals. This resonates well with users focused on cost-effectiveness and predictable ROI. Several reviews praise this approach, highlighting its value in lowering customer acquisition costs.
Users sentiment
See the Cello pricing page.
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Cello has a free plan.
Free
Includes unlimited referrals, all integrations, and all platform features.
Grow
Includes unlimited referrals, all integrations, and all platform features.
Scale
Everything in Grow, plus Premium SLAs.
Enterprise
Includes unlimited referrals, all integrations, all platform features and Premium SLAs.
Cello alternatives
SaaSquatchBetter for larger businesses needing extensive customization and integrations, but potentially more complex to manage. Stronger customer support. Offers more reward options. Negative pricing sentiment.Read more
PartnerStackBetter for finding, recruiting, and managing various business partners. Has broader industry applicability, including e-commerce, retail, and marketing. Is growing faster.Read more
Mention MeBetter for small to medium sized businesses, particularly e-commerce and retail. Has grown website traffic faster, but has declining employee growth. Users highlight the robust reporting and seamless integrations, but dislike frequent referral discount issues and platform inflexibility.Read more
RewardfulBetter for affiliate marketing as opposed to referral programs. Has more momentum. Integrates with Stripe and Paddle.Read more
FriendbuyBetter for established e-commerce businesses. Has a strong customer support team. More complex setup. Considerably more expensive. Has more website traffic momentum.Read more
ExtoleBetter for established companies in retail, finance, telecommunications, healthcare, and media. Has strong customer support and more website traffic growth. More mature product with better analytics and fraud prevention.Read more
Cello FAQ
What is Cello and what does Cello do?
Cello is a referral program software designed for B2B SaaS companies. It enables businesses to leverage existing customers for growth by simplifying referral program creation, management, and reward automation. Cello features success-based pricing, integrations, and a user-friendly interface, making it a valuable tool for boosting customer acquisition through word-of-mouth marketing.
How does Cello integrate with other tools?
Cello integrates with other platforms through APIs and direct integrations, enabling businesses to connect their existing systems for a streamlined workflow. It offers flexible integration options to support various business needs and enhance the functionality of referral programs.
What the main competitors of Cello?
Top alternatives to Cello include Friendbuy, Extole, and SaaSquatch. These platforms offer similar referral program management features, including automated rewards, integrations, and tracking capabilities. Each caters to slightly different business needs and sizes, providing options for various companies seeking referral marketing solutions.
Is Cello legit?
Cello is a legitimate software platform. User reviews praise its ease of use, effective customer support, and successful referral program management. It's considered safe and reliable for driving business growth through word-of-mouth marketing.
How much does Cello cost?
Cello offers a Free plan. Paid plans are priced based on referral ARR and start at $350/month for the Grow plan and $750/month for the Scale plan. Enterprise pricing is available upon request. The Partner add-on price is also available upon request.
Is Cello customer service good?
Cello's customer service receives positive feedback. Users highlight the team's responsiveness, helpfulness, and proactive communication. They appreciate the support provided during setup and the ongoing assistance with program optimization.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.