Clari vs HubSpot Marketing Hub

by Gralio Feb 28, 2025

Clari excels in revenue forecasting and sales performance management for technology and software sales, particularly for teams using Salesforce. HubSpot Marketing Hub offers a wider range of marketing tools, broader industry applicability, and a more comprehensive mobile experience, but lacks Clari's specialized revenue focus.

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This comparison was created by analysing 6843 reviews and 60 websites, saving 1 day, 14 hours, 31 minutes of reading.

Clari

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HubSpot Marketing Hub

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About

Clari is a revenue platform designed for mid-sized to enterprise-level businesses, particularly in technology and software sales. It uses artificial intelligence to analyze sales data, predict future revenue, and identify potential problems in the sales process. Clari aims to increase sales team efficiency by automating tasks, improving sales forecasting accuracy, and providing insights for better decision-making. It consolidates information from various sources to provide a unified view of the entire revenue process.

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Summary

Main difference

Clari is a specialized revenue platform designed for sales teams in mid-sized to large businesses, particularly those focused on technology and software sales. HubSpot Marketing Hub is a broader marketing platform suitable for businesses of all sizes and across various industries, focusing on inbound marketing and lead generation.

Relative strengths of Clari (compared to HubSpot Marketing Hub)

Provides specialized tools for revenue forecasting and sales performance analysis, particularly valuable for technology and software sales teams.
Offers AI-powered insights for deal scoring and pipeline management, helping optimize sales processes and improve forecasting accuracy.
Integrates directly with Salesforce, streamlining data flow and providing a unified view of sales activities for teams heavily reliant on Salesforce.

Relative weaknesses of Clari (compared to HubSpot Marketing Hub)

Limited in marketing automation capabilities compared to HubSpot Marketing Hub, lacking features like email marketing, SEO optimization, and social media management.
Mobile app functionality is limited, hindering access to key features and data while on the go.
Customization options for dashboards and reports are restricted, potentially limiting the ability to tailor insights to specific business needs.

Who is using Clari and HubSpot Marketing Hub?

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

John Short

CEO at Compound Growth Marketing

Who should use Clari VS. HubSpot Marketing Hub

Clari is a revenue platform ideal for mid-sized to large software and technology companies. It uses AI to analyze sales data, predict revenue, and identify potential roadblocks. Users praise Clari's real-time Salesforce integration, user-friendly interface, and consolidated pipeline view. However, some find the mobile app lacking and the AI forecasting overly optimistic.

HubSpot Marketing Hub is a user-friendly platform praised for its comprehensive marketing tools, insightful analytics, and seamless integrations. While some users mention limitations with the free version and contact pricing, many appreciate the robust features and active user community. It's ideal for businesses focused on inbound marketing and lead generation.

Ideal for medium to large businesses (101+ employees), especially in the software and technology sectors.
Best fit for software and technology companies; less suitable for healthcare, education, marketing, or professional services.

Ideal for businesses of all sizes seeking streamlined marketing, improved efficiency, and detailed performance tracking.
Suitable for various sectors, including Healthcare, Finance, E-commerce, Retail, and more.

Clari and HubSpot Marketing Hub features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Workflows and Bot Builders

Partially supported

Clari does not directly offer Workflows and Bot Builders for marketing automation, but integrations like Workato might provide such capabilities.

Supported

HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.
Revenue Data Autocapture

Supported

Clari automatically captures revenue-related data, improving data quality.

Not supported

HubSpot requires manual data entry for revenue tracking and analysis.
Complete Revenue Activity History

Partially supported

Clari offers comprehensive revenue insights and analytics, suggesting support for tracking revenue activity history.

Partially supported

HubSpot does not directly offer this feature but allows for custom setups and integrations.
HubSpot integration

Supported

Clari integrates with HubSpot CRM, allowing data synchronization and enhanced collaboration.

Supported

HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.
Workflow Automation

Supported

Clari automates sales workflows and tasks to reduce manual effort.

Supported

HubSpot Marketing Hub supports workflow automation for sales workflows and tasks to reduce manual effort and improve efficiency.
Campaign tracking

Not supported

Clari primarily focuses on revenue management and sales, not detailed campaign tracking.

Supported

HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

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Ease of Implementation

No data

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Scalability

No data

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Clari and HubSpot Marketing Hub Pricing

Clari is an AI-driven revenue platform offering tailored solutions with no extra platform fees for integrations or continuous support. The platform includes features such as AI deal scoring, AI-driven forecasting, seamless integrations, unlimited customizations, robust capturing, and expert support. Clari helps businesses predict revenue, auto-capture deal activities, accelerate productivity, drive sales execution, optimize workflows, and automate sales engagement strategies.

See full Pricing page

HubSpot Marketing Hub offers different plans, including Professional and Enterprise. Pricing is not directly disclosed on the page and requires contacting sales. There is no mention of a free plan or free trial.

See full Pricing page

Clari and HubSpot Marketing Hub review insights

Users love

Real-time integration with Salesforce.
User-friendly interface and easy navigation.
Provides a consolidated view of pipeline and forecast.
Helpful analytics features such as Pulse and Waterfall.

User-friendly interface consistently praised for its ease of use.
The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
Excellent training resources and a very active user community.
HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Users dislike

The mobile app is underwhelming with limited functionality.
Limited customization options for dashboards and reports.
Occasional syncing errors with Salesforce.
AI-powered forecasting can be inaccurate and overly optimistic.

The "free" version is extremely limited and most core features require paid access.
Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
Some users report slow loading times and occasional glitches or bugs.
Email templates can be difficult to customize beyond basic edits.

Clari and HubSpot Marketing Hub Ratings

G2

4.5/5

(1926)
Glassdoor

3.9/5

(282)

G2

4.4/5

(2526)
Capterra

4.5/5

(2401)
Glassdoor

4.0/5

(3550)

Company health

Employee growth

9% increase in the last year

15% increase in the last year

Web traffic

18% decrease in the last quarter

10% decrease in the last quarter

Financing

October 2021 - $496M

July 2012 - $101M

How do Clari's AI-powered revenue predictions compare to HubSpot's analytics?

Clari uses AI to analyze sales data and predict future revenue, aiming to provide more accurate and dynamic forecasting than traditional methods. HubSpot's analytics, while robust, focus on tracking marketing campaign performance across various channels. While HubSpot can show the impact of marketing efforts on leads and deals, Clari specifically targets revenue prediction with AI-powered insights into deal flow, pipeline health, and potential risks, offering a more specialized approach to revenue forecasting.

Which platform better integrates with existing sales tools for a software company?

Clari is the better choice for a software company seeking deeper integration with existing sales tools. It specifically caters to software and technology sales, offering specialized features like revenue forecasting and AI-powered deal scoring. While HubSpot Marketing Hub offers broad marketing functionality, Clari's tighter focus on revenue generation and its robust integrations designed for sales teams make it a stronger choice for this specific use case.

What are the advantages of Clari?

Clari offers specialized revenue forecasting and sales performance management capabilities powered by AI, making it particularly advantageous for mid-sized to enterprise-level businesses in technology and software sales. It focuses on providing a unified view of the entire revenue process, automating data capture, and offering insights to improve sales execution and forecasting accuracy. Clari's real-time integration with Salesforce is also a key advantage for teams already using that platform.

What are the disadvantages of Clari?

Clari's disadvantages include a subpar mobile app with limited functionality, inflexible customization for dashboards and reports, occasional syncing issues with Salesforce, and AI-powered forecasting that can be inaccurate and overly optimistic.

Alternatives to Clari and HubSpot Marketing Hub

Aviso

Aviso is an AI-powered sales software platform designed to help businesses increase revenue. It offers a range of features including sales forecasting, pipeline management, and deal coaching. Aviso uses artificial intelligence to analyze data from a company's CRM and other sources to provide insights and recommendations. The software aims to improve sales team performance, increase win rates, and make more accurate sales forecasts. Aviso is targeted towards mid-sized to enterprise-level companies in various industries.

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Revlitix

Revlitix is a revenue analytics software designed for mid-sized and larger businesses in the US. It combines data from sales, marketing, and customer relationship management tools to provide a complete view of marketing and sales performance. Revlitix uses artificial intelligence to identify areas for improvement and predict future revenue. The software aims to save time by automating tasks, allowing teams to focus on strategy and decision-making based on real-time data insights. Revlitix emphasizes improving collaboration between marketing and sales departments.

Later

Later is a social media management platform designed to streamline your online presence. It allows you to schedule posts across various platforms like Instagram and TikTok, analyze performance data, and even turn posts into shoppable links. Later aims to save you time and help you understand what content resonates with your audience. They offer different plans, including a free trial, to fit various needs.

Salesloft

Salesloft is a sales platform designed to help sales teams close deals more efficiently. It offers tools to manage sales calls, emails, and customer interactions. Salesloft provides insights and analytics to help improve sales performance and forecast future sales. Its focus is on providing a single platform to manage the entire sales process, making it particularly beneficial for mid-sized companies in the USA seeking to streamline their sales operations and boost revenue.

HighLevel

HighLevel is a comprehensive marketing and sales platform designed for marketing agencies serving small and medium businesses. It offers a wide range of tools including website and funnel building, appointment scheduling, email and SMS marketing, CRM, and more. This allows agencies to manage all aspects of their clients' digital marketing efforts from a single platform, and even white-label the platform with their own branding. HighLevel stands out with its focus on automation and providing a complete marketing ecosystem, aiming to help agencies streamline their processes and grow their business.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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