Factors.AI vs Bombora Audience Solutions

by Gralio Apr 15, 2025

Factors.AI and Bombora Audience Solutions both cater to B2B marketing needs, but Factors.AI offers a broader suite of tools for sales and marketing teams. Bombora specializes in intent data and social media integration, making it potentially more focused for specific marketing use cases.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 149 reviews and 60 websites, saving 1 hour, 19 minutes of reading.

Logo of Factors.AI
Logo of Bombora Audience Solutions

About

Factors.AI is a software platform designed for marketing and sales teams at B2B companies. It helps you understand which businesses are actively interested in your product or service by collecting and analyzing their online activity, like website visits or engagement with your social media. This allows you to prioritize your sales outreach, personalize marketing campaigns, and measure the effectiveness of your efforts. Factors.AI integrates with popular CRM, marketing automation, and advertising platforms.
Bombora Audience Solutions helps businesses like yours target their marketing more effectively. It analyzes what potential customers are researching online to identify which companies are showing interest in products or services like yours, even if they haven't directly contacted you yet. This "intent data" integrates with platforms you might already use, like HubSpot and Salesforce, to help you focus your marketing efforts on the companies most likely to become customers.

Summary

Main difference
Factors.AI offers a wider range of features including intent data capture, customizable dashboards, account intelligence, go-to-market workflow automation, and campaign analytics. Bombora, primarily focuses on intent data and social media integration for targeted marketing.

Relative strengths of Factors.AI (compared to Bombora Audience Solutions)

  • Wider range of features for a comprehensive marketing and sales solution.

  • More detailed pricing information and flexible plans catering to different business sizes.

  • Stronger user reviews and feedback on platforms like G2.

Relative weaknesses of Factors.AI (compared to Bombora Audience Solutions)

  • Limited user interface feedback, with some users mentioning complexity.

  • Pricing may be less suitable for startups compared to Bombora's undisclosed pricing.

  • Smaller company with potentially less established market presence than Bombora.

What companies are using Factors.AI and Bombora Audience Solutions?

Rocketlane is a customer
Rocketlane
Everstage is a customer
Everstage
Descope is a customer
Descope
Sprinklr is a customer
Sprinklr
WebEngage is a customer
WebEngage
No data

Who should use Factors.AI VS. Bombora Audience Solutions

Factors.AI helps B2B marketing and sales teams identify and target potential customers. By analyzing online activity and integrating with existing CRM and marketing automation platforms, Factors.AI helps prioritize leads, personalize campaigns, and improve overall marketing effectiveness. Users praise its user-friendly interface and seamless integrations, while some note the need for expanded platform integrations and improvements to the dashboard UI.

Bombora Audience Solutions helps B2B companies identify potential customers researching products/services like yours. By analyzing online behavior, Bombora reveals "intent data" and integrates with platforms like HubSpot and Salesforce, enabling focused marketing efforts on companies most likely to convert. This is especially useful for account-based marketing strategies.

  • Best fit for medium-sized businesses (101-1000 employees), also suitable for small businesses and large enterprises.

  • Ideal for B2B SaaS companies in marketing and advertising, particularly those focused on account-based marketing.

  • Ideal for medium to large B2B businesses (100+ employees) seeking improved marketing efficiency.

  • Particularly well-suited for Software, IT, Telecommunications, and Marketing/Advertising companies.

Factors.AI and Bombora Audience Solutions features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Intent Data Capture
    Supported

    Factors.ai captures intent signals from websites, CRM, marketing automation platforms, LinkedIn, and third-party vendors.

    Supported

    Bombora captures intent signals from various sources, providing a holistic view of buyer interest.

  • Go-to-Market Workflow Automation
    Supported

    Factors.ai automates tasks like alerts, lead enrichment, and email outreach using custom workflows and pre-built options.

    Not supported

    Bombora does not directly support go-to-market workflow automation.

  • Account Intelligence
    Supported

    Factors.AI analyzes accounts, segments them, scores them, and prioritizes them.

    Partially supported

    Bombora offers account intent identification, segmentation, and integrations but full-funnel analytics is not explicitly stated.

  • Buyer Intent Identification
    Supported

    Factors.AI analyzes buyer intent signals to identify their stage in the buying journey and suggest effective topics.

    Supported

    Bombora identifies buyers' intent, stage in buying journey, and relevant topics.

  • Real-time Website Visitor Tracking
    Not supported

    Factors.ai tracks website visitor behavior at the account level, not individual level.

    Supported

    Bombora tracks individual visitor behavior in real time, enriching data with firmographic and demographic attributes.

  • Campaign analytics
    Supported

    Factors.ai supports campaign analytics by tracking KPIs, analyzing performance, and using attribution models.

    Supported

    Bombora supports campaign analytics through various tools like Planning & Measurement, Audience Verification, and Visitor Insights.

Qualities

  • Value and Pricing Transparency
    +0.33
    Rather positive sentiment
    No data
  • Customer Service
    +1
    Strongly positive sentiment
    No data
  • Ease of Use
    +0.29
    Neutral sentiment
    No data
  • Reliability and Performance
    +0.78
    Strongly positive sentiment
    No data
  • Ease of Implementation
    +1
    Strongly positive sentiment
    No data

Factors.AI and Bombora Audience Solutions Pricing

Factors.AI offers four pricing tiers: Free, Basic, Growth, and Enterprise (custom priced). Each plan offers various features like company and account identification, LinkedIn Ads API, B2B web analytics, and custom integrations. Factors.AI provides a free trial, start-up discounts, and annual payment savings.
Plans

User sentiment

Rather positive
+0.33

See full Pricing page

No data
We couldn't find a pricing page for Bombora Audience Solutions.

Factors.AI and Bombora Audience Solutions review insights

148 reviews analysed from

Users love

  • Seamlessly integrates with other systems like Zendesk
  • The user-friendly interface
  • Easy to setup and very responsive support
  • Excellent integration with WhatsApp, Facebook, and Instagram
  • Very powerful and easy to use at low cost

No data

Users dislike

  • Limited integration with platforms other than Facebook
  • UI is a bit complex. Needs a bit of learning curve.
  • The pricing can be revised a bit for startups.
  • Dashboard UI/UX can be a bit more Interactive
  • A few IP addresses are incorrect but largely it gives good data

No data

Factors.AI and Bombora Audience Solutions Ratings

  • G2
    4.6/5
    (144)
  • G2
    4.0/5
    (4)
  • Glassdoor
    4.1/5
    (64)

Company health

Employee growth

19% increase in the last year
3% increase in the last year

Web traffic

11% decrease in the last quarter
10% increase in the last quarter

Financing

August 2024 - $6M
November 2020 - $20M

How customizable are the intent data reports in each platform?

Factors.AI allows for customizable dashboards with widgets, layouts, and reports, suggesting some flexibility in how intent data is presented. Bombora doesn't provide specifics regarding intent report customization. It integrates with existing platforms like HubSpot and Salesforce, implying the reporting flexibility might depend on those platforms' capabilities.

Which product offers better integration with existing CRM and MAP systems?

Bombora and Factors.AI both offer integrations with CRM and MAP systems. However, Factors.AI provides more details about its integrations, explicitly mentioning popular CRM, marketing automation, and advertising platforms, and user reviews confirm integrations with specific systems like Zendesk. Therefore, Factors.AI appears to offer better integration capabilities based on the available information.

What are the advantages of Factors.AI?

Factors.AI offers more comprehensive features for B2B marketing and sales teams, including account intelligence, go-to-market workflow automation, and customizable dashboards. It also boasts a higher number of user reviews on G2, indicating broader adoption and user feedback, and integrates with a wider range of platforms according to user reviews, including Zendesk, WhatsApp, Facebook, and Instagram. Finally, Factors.AI offers transparent pricing tiers catering to different business sizes, unlike Bombora, whose pricing is not publicly available.

What are the disadvantages of Factors.AI?

Some users have reported that Factors.AI's user interface can be complex and requires a learning curve. There are also some complaints about limited integrations beyond major platforms like Facebook and a desire for more interactive dashboard features. A few users have also noted occasional inaccuracies in IP address data.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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