Last updated on
Company health
Reviews
Factors.AI description
Factors.AI is a software platform designed for marketing and sales teams at B2B companies. It helps you understand which businesses are actively interested in your product or service by collecting and analyzing their online activity, like website visits or engagement with your social media. This allows you to prioritize your sales outreach, personalize marketing campaigns, and measure the effectiveness of your efforts. Factors.AI integrates with popular CRM, marketing automation, and advertising platforms.
Who is Factors.AI best for
Factors.AI is a perfect fit for marketing and sales teams at B2B companies using account-based marketing strategies. If you are looking to leverage intent data for lead generation, prioritize sales outreach, and personalize marketing campaigns, Factors.AI might be a good solution for your business.
-
Ideal for small to medium-sized B2B businesses.
-
Especially valuable for companies focused on account-based marketing (ABM).
Factors.AI features
| Supported Factors.ai supports website user behavior tracking to trigger automations and personalize content. |
| Supported Factors.AI automatically matches leads to accounts based on signals from multiple sources. |
| Supported Factors.AI identifies events such as funding, product launches or hiring changes. |
| Supported Factors.AI analyzes activities such as website visits, content downloads and webinar registrations to identify buying intent. |
| Supported Factors.AI provides real-time notifications for tracked leads. |
| Supported Factors.AI can automatically score leads based on their attributes and behavior. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Factors.AI pricing
The commentary is based on 21 reviews from Factors.AI G2 reviews.
Factors.AI is praised for its robust features and impressive ROI, especially by marketers. While some users find it a good value, others, particularly startups, suggest the pricing could be more accessible.
Users sentiment
See the Factors.AI pricing page.
-
Factors.AI has a free plan.
-
Factors.AI has a free trial.
Free
This plan includes global exclusions, custom events and KPIs.
Basic
This plan includes up to 10 segments, advanced IP & firmographic data enrichment, and advanced website visitor ID.
Growth
This plan includes account-based marketing, up to 50 segments, multi-account scouting, and Worth/Now automation and integrations.
Enterprise
This plan includes custom company identification, up to 100 custom reports, dedicated CSM and onboarding support.
Factors.AI alternatives
HubSpot Marketing Hub
Better for a wider range of industries and has more momentum.
ActiveCampaign
Better for businesses of all sizes and a wider range of industries. Integrates with more business tools. Has more momentum.
Channel99
More focused on marketing attribution and understanding the ROI of marketing efforts. It's a much better fit for mid-sized companies. Channel99 is growing faster.
Demandbase One
It's a much better fit for Enterprise customers and has more momentum. It's better for a number of industries, including Healthcare, Wellness & Pharma, Manufacturing, Education, Transportation & Logistics, Media & Entertainment, Software, IT & Telecommunications, and more.
Albacross
More focused on identifying anonymous website visitors. It has less momentum and users report issues with data accuracy and pricing.
Warmly
Better suited for small and medium-sized businesses. It is growing faster and users praise its user-friendly interface and seamless integrations. However, some users find its pricing expensive and data accuracy inconsistent.
Factors.AI FAQ
What is Factors.AI and what does Factors.AI do?
Factors.AI is a B2B marketing platform that helps identify potential customers showing buying signals like website visits and content downloads. It offers lead scoring, CRM integration, and workflow automation. Factors.AI allows prioritizing sales outreach and personalizing marketing campaigns.
How does Factors.AI integrate with other tools?
Factors.AI integrates with popular CRM platforms such as Salesforce and HubSpot, as well as marketing automation and advertising platforms, enabling seamless data synchronization and workflow automation.
What the main competitors of Factors.AI?
Factors.AI's top competitors include Demandbase One, HubSpot Marketing Hub, and ActiveCampaign. These platforms offer similar features for B2B marketing and sales teams, such as lead scoring, account identification, and marketing automation.
Is Factors.AI legit?
Factors.AI is a legitimate software platform. It enjoys positive user reviews regarding its features and customer service. However, some users have mentioned that the pricing can be high.
How much does Factors.AI cost?
Factors.AI offers a Free plan and three paid plans starting at $399/month. The Enterprise plan has custom pricing. Factors.AI is a product analytics solution that helps businesses understand their ideal customer profile and improve their marketing ROI.
Is Factors.AI customer service good?
Based on the reviews, Factors.AI's customer service is highly regarded by users, with many praising the team's responsiveness, helpfulness, and dedication to customer success.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.