Drift vs Qualified

by Gralio Feb 21, 2025

Drift and Qualified are both conversational marketing platforms but serve different needs. Drift provides a more comprehensive suite of tools for various engagement channels, while Qualified specializes in website lead generation and seamless integration with Salesforce.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2455 reviews and 50 websites, saving 14 hours, 3 minutes of reading.

Drift

Website LinkedIn Twitter

Qualified

Website LinkedIn Twitter

About

Drift is a conversational marketing and sales platform designed to help businesses connect with website visitors in real-time. Offering tools like chatbots, live chat, and email automation, Drift helps businesses capture leads, qualify prospects, and provide instant customer support. Its AI-powered features aim to personalize interactions and improve the buyer's journey. Drift primarily targets B2B companies and focuses on increasing sales efficiency and revenue growth.

Qualified is a software platform designed to help businesses generate sales leads from their website traffic. It uses artificial intelligence (AI) to identify potential customers visiting your website and automatically engages them in conversations through chatbots and live chat. Qualified can qualify leads, schedule sales meetings, and provide insights into buyer intent. Integrated with Salesforce, it's best suited for mid-size to enterprise companies focused on maximizing their sales efforts.

Summary

Main difference

Drift offers a broader range of conversational marketing tools, including chatbots, live chat, and email automation, making it suitable for diverse engagement strategies. Qualified focuses on website-driven lead generation through AI-powered chat and its tight Salesforce integration, making it ideal for sales-focused teams using Salesforce.

Relative strengths of Drift (compared to Qualified)

Drift offers broader conversational channels beyond website chat, including email and social media integrations.
Drift's chatbot functionality offers more customization and flexibility.
Drift provides a wider range of pricing plans, including a free version, catering to different budgets.

Relative weaknesses of Drift (compared to Qualified)

Qualified's Salesforce integration is significantly deeper than Drift's, offering more streamlined lead management within Salesforce.
Qualified has better user reviews on G2, indicating higher customer satisfaction.
Qualified's focus on website lead generation and AI-driven insights provides a more specialized approach for sales teams.

Who should use Drift VS. Qualified

Drift is a conversational marketing and sales platform that helps businesses connect with website visitors in real-time through chatbots, live chat, and email automation. Drift's AI-powered features personalize interactions and improve the buyer's journey, helping businesses capture leads, qualify prospects, and deliver instant customer support. Users praise Drift's user-friendly interface and dynamic notifications for tracking leads and prospects, but some have noted occasional glitches and difficulty managing notifications.

Qualified is a powerful AI-driven sales solution for B2B SaaS companies. It helps maximize sales efforts by identifying and engaging website visitors in real-time. Users praise its seamless Salesforce integration and real-time insights, especially the AI SDR (Piper). However, some users mention occasional chatbot downtime and a steep learning curve. Best for mid-size to large enterprises.

Best for small to medium-sized businesses (SMBs) and medium-sized enterprises.
Ideal for B2B companies in marketing, advertising, and software.

Best for mid-size to enterprise businesses.
Ideal for software, IT, telecommunications, marketing, advertising, and education companies.

Drift and Qualified features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Real-time chat

Supported

Drift supports real-time chat for communicating with both internal and external stakeholders.

Supported

Real-time chat with internal and external stakeholders is supported.
Lead routing

Supported

Drift supports the ability to automatically route leads to the appropriate sales representative or team based on predefined criteria such as geography, specific pages, and other conditions.

Unknown

We do not have enough information about Qualified's lead routing capabilities.
Real-Time Notifications

Supported

Drift supports real-time notifications when tracked leads interact with your website or content, enabling timely follow-up.

Supported

Qualified provides real-time alerts for website visits and target accounts.
Social media integration

Supported

Drift supports social media integration for tracking and engaging with prospects through integrations with platforms like Facebook, Twitter, LinkedIn, and Instagram.

Not supported

Qualified does not directly support social media integrations.
Salesloft Integration

Supported

Drift supports the integration with Salesloft, allowing qualified leads to be automatically added to Salesloft cadences or sequences.

Partially supported

Qualified integrates with Salesloft, but automatic addition to sequences is unclear.

Qualities

Value and Pricing Transparency

-0.38

Rather negative sentiment

+0.29

Neutral sentiment
Customer Service

+0.71

Strongly positive sentiment

+0.98

Strongly positive sentiment
Ease of Use

+0.83

Strongly positive sentiment

+0.92

Strongly positive sentiment
Reliability and Performance

+0.14

Neutral sentiment

+0.78

Strongly positive sentiment
Ease of Implementation

+0.35

Rather positive sentiment

+0.68

Rather positive sentiment
Scalability

+0

Neutral sentiment

+0.25

Neutral sentiment

Drift and Qualified Pricing

No data

User sentiment

Rather negative

-0.38

See full Pricing page

No data

User sentiment

Neutral

+0.29

See full Pricing page

Drift and Qualified review insights

2455 reviews analysed from and

Users love

Its user friendly interface paired with dynamic notifications
Drift allows us to track and keep tabs on existing users and prospects
Packed with features
Provides a platform for customers to connect to me without delay

Outstanding customer support and success management, consistently praised for responsiveness and expertise.
Seamless Salesforce integration allows for personalized experiences and efficient lead routing.
Real-time visitor insights provide valuable data for sales engagement.
The AI SDR (Piper) is a unique feature that creates meaningful touchpoints and enhances sales outreach.

Users dislike

The leads and prospects that are routed to me are not in my territory on Salesforce.
Leads have been able to book meetings with me outside of my working hours.
The prospector dashboard is occasionally glitchy.
Notifications are also easy to miss

Occasional downtime for the Qualified chatbot, impacting lead capture.
Limited HubSpot integration creates difficulties with lead scoring and order of operations.
Steep learning curve for building workflows and automation.
Reporting features could be more granular, especially flow analytics across versions.

Drift and Qualified Ratings

G2

4.4/5

(1251)
Capterra

4.5/5

(198)
Glassdoor

3.8/5

(554)

G2

4.9/5

(1024)

Company health

Employee growth

22% increase in the last year

19% increase in the last year

Web traffic

17% decrease in the last quarter

12% decrease in the last quarter

Financing

October 2020 - $246M

January 2022 - $163M

How important is native Salesforce integration?

Native Salesforce integration is highly important, especially for B2B SaaS companies focused on sales and lead generation. Qualified's seamless integration is praised for personalized experiences and efficient lead routing, directly addressing a pain point mentioned for Drift, where leads are not always properly routed within Salesforce. This suggests that if a company heavily relies on Salesforce for their sales processes, Qualified's native integration offers a significant advantage.

Which product best handles high website traffic?

Qualified appears to handle high website traffic better. Its "Reliability and Performance" score (0.78) is significantly higher than Drift's (0.14), and its "Scalability" score (0.25) is also higher than Drift's (0). Additionally, Qualified's website traffic growth is higher than Drift's, suggesting better performance with increasing traffic.

What are the advantages of Drift?

Drift offers broader social media integration, connecting with platforms like Facebook, Twitter, LinkedIn, and Instagram, while Qualified's social media integration is not specified. Drift also supports chatbot integration for lead capture and offers real-time chat for both internal and external communication, features not explicitly mentioned for Qualified. User reviews highlight Drift's user-friendly interface and dynamic notifications for tracking leads and prospects.

What are the disadvantages of Drift?

Drift's disadvantages include occasional glitches in the prospector dashboard, notifications that are easy to miss, and lead routing issues where leads are assigned outside of the appropriate sales territory or outside of working hours. Some users also find that Drift has too many features, making it overwhelming to use.

Alternatives to Drift and Qualified

Tidio

Tidio is a customer service platform designed for small and medium businesses. It uses AI-powered chatbots to automate conversations, answer questions, and offer support to website visitors 24/7. This can help your team manage a high volume of inquiries, potentially reducing response times and increasing customer satisfaction. Tidio also offers live chat, allowing for real-time interaction with customers when needed. Key features include website visitor tracking, customizable automated messages, and integration with popular business tools like Shopify and Mailchimp.

LeadSQL

LeadSQL is an AI-powered chatbot designed to help businesses generate leads through website interactions. It works by engaging your website visitors in conversation, understanding their needs, and capturing their information. LeadSQL offers customization options to match your brand and integrates with existing CRM systems. Key features include personalized responses, data-driven insights, and no-code implementation making it user-friendly for non-technical users. LeadSQL is suitable for mid-sized companies in various industries looking to automate and enhance their lead generation process.

ClickUp

ClickUp is a comprehensive work management platform designed to consolidate various work processes into one centralized location. It offers a wide array of features including task management, project planning, document collaboration, communication tools, goal setting, and automation options. ClickUp aims to enhance team collaboration, improve visibility across projects, and streamline workflows for increased productivity regardless of team size or industry.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

SwiftSales

SwiftSales is a conversational marketing tool that uses AI-powered chatbots to improve how businesses communicate with their customers online. It integrates with popular platforms like websites, Facebook, and Instagram to provide a seamless customer experience. SwiftSales also offers visitor analytics and works with other CRM and business software. Its goal is to make online interactions smoother and more efficient for businesses.

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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