Drift vs Tidio

by Gralio Feb 03, 2025

Drift and Tidio cater to different business needs. Drift excels in sales and marketing automation, while Tidio focuses on customer service and support. Drift's strength lies in lead management and sales integrations, while Tidio offers better value and ease of use for smaller businesses focused on customer support.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2980 reviews and 60 websites, saving 17 hours, 3 minutes of reading.

Drift

Website LinkedIn Twitter

Tidio

Website LinkedIn Twitter

About

Drift is a conversational marketing and sales platform designed to help businesses connect with website visitors in real-time. Offering tools like chatbots, live chat, and email automation, Drift helps businesses capture leads, qualify prospects, and provide instant customer support. Its AI-powered features aim to personalize interactions and improve the buyer's journey. Drift primarily targets B2B companies and focuses on increasing sales efficiency and revenue growth.

Tidio is a customer service platform designed for small and medium businesses. It uses AI-powered chatbots to automate conversations, answer questions, and offer support to website visitors 24/7. This can help your team manage a high volume of inquiries, potentially reducing response times and increasing customer satisfaction. Tidio also offers live chat, allowing for real-time interaction with customers when needed. Key features include website visitor tracking, customizable automated messages, and integration with popular business tools like Shopify and Mailchimp.

Summary

Main difference

Drift is a sales-focused platform with advanced lead routing and qualification features, ideal for B2B sales teams. Tidio prioritizes customer service and support automation, making it a better fit for e-commerce and businesses focused on customer satisfaction.

Relative strengths of Drift (compared to Tidio)

Strong lead routing and qualification tools.
Real-time website visitor tracking and notifications.
Integrates with sales-focused platforms like Salesforce.

Relative weaknesses of Drift (compared to Tidio)

Limited customization for chat widgets.
Fewer integrations with e-commerce platforms.
Pricing can be less transparent and potentially higher for smaller businesses.

What companies are using Drift and Tidio?

No data

JAGUAR

Glovo

Who should use Drift VS. Tidio

Drift is a conversational marketing and sales platform that helps businesses connect with website visitors in real-time through chatbots, live chat, and email automation. Users love Drift's user-friendly interface and dynamic notifications for tracking leads and prospects. However, some users have reported issues with lead routing accuracy and occasional glitches. Drift is best for B2B companies looking to improve sales efficiency and revenue growth.

Tidio is a customer service platform ideal for small and medium businesses, especially those in marketing, advertising, or software. Users praise its easy setup, intuitive interface, and effective chatbots. However, some have noted limitations in customization and the free plan. If you're looking to automate customer interactions and improve response times, Tidio might be a good fit.

Best for small to medium-sized businesses, but also suitable for enterprise companies.
Ideal for B2B companies in marketing, advertising, and software.

Best for small to medium-sized businesses.
Ideal for marketing, advertising, and software companies.

Drift and Tidio features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

AI Customer Support Automation

Supported

Drift offers AI-powered chatbots for automated customer support.

Supported

Tidio offers AI-powered customer support automation with Lyro AI.
Live Chat and Proactive Chat

Supported

Drift offers both live chat and proactive chat.

Supported

Tidio offers both live chat and proactive chat, engaging customers in real time and initiating conversations based on their behavior.
Chatbots and Conversational Marketing

Supported

Drift offers chatbots for lead generation, qualification, and personalized engagement, available 24/7.

Supported

Tidio offers chatbots with 24/7 availability and personalized experiences.
Live chat

Supported

Drift supports live chat, enabling users to chat with website visitors in real time.

Supported

Tidio supports the ability for users to chat with website visitors in real time.
Real-time chat

Supported

Drift supports real-time chat for communicating with both internal and external stakeholders.

Supported

Tidio offers real-time chat features that allow businesses to communicate with internal and external stakeholders effectively.
Internal chat

Partially supported

Drift does not fully support internal chat for users to chat with each other within the software, but it does offer internal notes for team communication.

Not supported

Tidio does not support internal chat for users to chat with each other within the software.

Qualities

Value and Pricing Transparency

-0.38

Rather negative sentiment

-0.34

Rather negative sentiment
Customer Service

+0.71

Strongly positive sentiment

+0.5

Rather positive sentiment
Ease of Use

+0.83

Strongly positive sentiment

+0.88

Strongly positive sentiment
Reliability and Performance

+0.14

Neutral sentiment

+0.33

Rather positive sentiment
Ease of Implementation

+0.35

Rather positive sentiment

+0.72

Strongly positive sentiment
Scalability

+0

Neutral sentiment

-0.56

Rather negative sentiment

Drift and Tidio Pricing

No data

User sentiment

Rather negative

-0.38

See full Pricing page

Tidio offers a tiered subscription model based on the number of handled conversations per month. They offer additional automation features through their AI Chatbot (Lyro) and Flows, which have their own pricing tiers. A 7-day free trial of all features is available.

Plans

User sentiment

Rather negative

-0.34

See full Pricing page

Drift and Tidio review insights

2954 reviews analysed from and

Users love

Its user friendly interface paired with dynamic notifications
Drift allows us to track and keep tabs on existing users and prospects
Packed with features
Provides a platform for customers to connect to me without delay

Easy setup and intuitive interface
Chatbots are effective at automating customer interactions
Seamless integration with Shopify and other platforms
Provides real-time visitor insights and the ability to proactively engage with customers

Users dislike

The leads and prospects that are routed to me are not in my territory on Salesforce.
Leads have been able to book meetings with me outside of my working hours.
The prospector dashboard is occasionally glitchy.
Notifications are also easy to miss

Limited customization options for the chat widget
The free plan limitations can feel restrictive for growing businesses
It can be difficult to keep track of conversations and missed messages can occur
Some users have reported issues with the mobile app logging them out unexpectedly

Drift and Tidio Ratings

Glassdoor

3.8/5

(554)

Glassdoor

4.4/5

(62)

Company health

Employee growth

22% increase in the last year

2% decrease in the last year

Web traffic

17% decrease in the last quarter

2% decrease in the last quarter

Financing

October 2020 - $246M

January 2022 - $27M

How does Drift's sales focus compare to Tidio's customer service focus?

Drift prioritizes sales conversations and lead generation, using chatbots and automation to qualify prospects and move them through the sales pipeline. Tidio, while also offering chatbots and automation, focuses on providing customer support and resolving inquiries, aiming to improve customer satisfaction and handle a high volume of requests.

Which product better integrates with e-commerce platforms like Shopify?

Tidio better integrates with e-commerce platforms like Shopify. Its product description explicitly mentions integration with Shopify, and user reviews confirm this seamless integration. While Drift is a strong platform, its focus and integrations are geared more towards B2B sales and marketing, not specifically e-commerce.

What are the advantages of Drift?

Drift's advantages lie in its focus on conversational marketing and sales for B2B companies. It offers robust lead routing and real-time notifications to improve sales efficiency, features that are less developed in Tidio. Drift also appears to cater better to medium and large enterprises, while Tidio is geared more towards small and medium businesses. While Tidio emphasizes customer service and support automation, Drift prioritizes lead capture, qualification, and revenue growth through real-time engagement.

What are the disadvantages of Drift?

Drift's pricing is considered unclear and potentially expensive. Some users find that the lead routing feature can be inaccurate, and the platform can be glitchy at times. Notifications can also be easily missed. Finally, some users report that leads can book meetings outside of their defined working hours.

Alternatives to Drift and Tidio

Qualified

Qualified is a software platform designed to help businesses generate sales leads from their website traffic. It uses artificial intelligence (AI) to identify potential customers visiting your website and automatically engages them in conversations through chatbots and live chat. Qualified can qualify leads, schedule sales meetings, and provide insights into buyer intent. Integrated with Salesforce, it's best suited for mid-size to enterprise companies focused on maximizing their sales efforts.

Chameleon

Chameleon is a platform designed to help your users get the most out of your software. With Chameleon, you can build interactive guides, in-app messages, and surveys that are tailored to each user's needs. This helps users learn your software faster and reduces the need for support. Chameleon integrates seamlessly with your existing tools and is used by leading companies to improve user satisfaction and drive growth.

SwiftSales

SwiftSales is a conversational marketing tool that uses AI-powered chatbots to improve how businesses communicate with their customers online. It integrates with popular platforms like websites, Facebook, and Instagram to provide a seamless customer experience. SwiftSales also offers visitor analytics and works with other CRM and business software. Its goal is to make online interactions smoother and more efficient for businesses.

Intercom

Intercom is a customer service platform designed to improve customer experience and streamline support operations. It utilizes AI in three key ways: an AI chatbot for instant responses, an AI assistant for agents to quickly find information, and AI-powered analytics for support leaders. This approach aims to provide faster resolutions, increase agent efficiency, and offer data-driven insights for optimizing the customer service process. Intercom is suitable for businesses of all sizes seeking to enhance their customer support through automation and AI.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Desku.io

Desku.io is a customer service platform designed for businesses of all sizes. It offers a range of tools to help automate and streamline customer interactions, including a help desk, AI chatbots, and live chat. Desku.io is designed to be easy to use, with a no-code chatbot builder and a unified inbox for managing all customer communications. It integrates with popular e-commerce platforms like Shopify and WooCommerce. Desku.io aims to help businesses improve customer satisfaction and boost efficiency.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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