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Drift description
Drift is a conversational marketing and sales platform designed to help businesses connect with website visitors in real-time. Offering tools like chatbots, live chat, and email automation, Drift helps businesses capture leads, qualify prospects, and provide instant customer support. Its AI-powered features aim to personalize interactions and improve the buyer's journey. Drift primarily targets B2B companies and focuses on increasing sales efficiency and revenue growth.
Who is Drift best for
Drift is ideal for B2B companies, particularly those with dedicated sales and marketing teams, seeking to enhance customer engagement and accelerate revenue growth. Users praise Drift for its user-friendly interface and dynamic notifications, which help track prospects and engage with website visitors in real-time. However, some users have reported occasional glitches and challenges with lead routing accuracy. Drift is a powerful tool for businesses looking to leverage conversational marketing and sales to drive business growth.
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Drift is a good fit for small to enterprise businesses, especially those with dedicated sales and marketing teams.
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Drift is a strong fit for B2B industries like software, media, and marketing, seeking to enhance their sales funnels.
Drift features
| Supported Drift supports live chat, enabling users to chat with website visitors in real time. |
| Supported Drift supports website visit tracking, including identifying companies that visit the website, through its integrations and features like Drift Engage. |
| Supported Drift supports real-time notifications when tracked leads interact with your website or content, enabling timely follow-up. |
| Supported Drift supports the creation of lead capture forms to capture lead information on websites and landing pages, both through its native features and integrations with other tools. |
| Supported Drift offers AI-powered chatbots that automate conversations and can provide instant responses. |
| Supported Drift can create automated email sequences triggered by events. |
| Supported Drift automatically scores leads based on their behavior and attributes. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Drift reviews
We've summarised 1449 Drift reviews (Drift GetApp reviews, Drift Capterra reviews and Drift G2 reviews) and summarised the main points below.
- Its user friendly interface paired with dynamic notifications
- Drift allows us to track and keep tabs on existing users and prospects
- Packed with features
- Provides a platform for customers to connect to me without delay
- The leads and prospects that are routed to me are not in my territory on Salesforce.
- Leads have been able to book meetings with me outside of my working hours.
- The prospector dashboard is occasionally glitchy.
- Notifications are also easy to miss
Drift pricing
The commentary is based on 79 reviews from Drift Capterra reviews, Drift G2 reviews and Drift GetApp reviews.
Drift offers a free plan, but many users find the paid plans necessary to unlock key features. However, some reviews mention Drift's pricing as expensive, particularly for small businesses or compared to competitors with more comprehensive packages.
Users sentiment
See the Drift pricing page.
Drift alternatives
Qualified
More geared towards larger companies and has more momentum. Users praise its Salesforce integration and AI-powered SDR.
Tidio
It's a much better fit for small businesses, especially e-commerce using Shopify. It has more momentum and is considered easier to implement. However, it offers fewer customization options and has more restrictive free plan limitations.
SwiftSales
Better for smaller companies.
HubSpot Marketing Hub
Better for a wider range of industries. It has more momentum in terms of website traffic growth.
ClickUp
Better for project documentation and task management. It is also a much better fit for industries like Healthcare, Finance, and Education.
ActiveCampaign
Better for a wider range of industries. It is growing faster and is a much better fit for small businesses.
Drift FAQ
What is Drift and what does Drift do?
Drift is a conversational marketing and sales platform that helps businesses engage with website visitors in real-time through live chat, chatbots, and email automation. This AI-powered platform personalizes interactions to improve the buyer's journey and accelerate revenue growth, primarily for B2B companies.
How does Drift integrate with other tools?
Drift integrates with various tools, including Salesforce, Marketo, HubSpot, and Slack. These integrations enhance its functionality by enabling data synchronization, lead management, and streamlined workflows.
What the main competitors of Drift?
Drift competitors include Qualified, Tidio, Intercom, and HubSpot Marketing Hub. These alternatives offer a range of conversational marketing and sales tools, including chatbots, live chat, and marketing automation, often with a focus on B2B companies.
Is Drift legit?
Drift is a legitimate platform used by many businesses for conversational marketing and sales. However, some users have reported issues with lead quality and occasional technical glitches. Consider exploring alternative options as well to ensure the platform aligns with your specific needs and budget.
How much does Drift cost?
There is no information available about Drift pricing.
Is Drift customer service good?
Based on the reviews, Drift customer service receives positive feedback, with users highlighting the responsiveness and helpfulness of the support team. Users mention the Drift team's proactive communication and willingness to assist with questions and concerns.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.