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WooCommerce description
WooCommerce is a free and popular platform for building online stores, specifically designed to work with WordPress websites. It's a popular choice, powering a large portion of all online shops. WooCommerce is known for being highly customizable and adaptable, offering a wide range of extensions and themes to tailor the functionality and design of your store. While it's free to use, additional extensions and themes may come with costs. WooCommerce is suitable for both small businesses starting out and larger companies needing more advanced features.
Who is WooCommerce best for
WooCommerce is a free, customizable e-commerce platform for WordPress, ideal for small to medium-sized businesses. Users love its ease of use, extensive plugin options, and seamless WordPress integration. However, some find the plugin ecosystem pricey and the platform resource-intensive. WooCommerce offers a flexible solution for businesses across various industries looking to sell online.
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Best for small to medium-sized businesses using WordPress.
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Ideal for e-commerce, retail, and various other industries.
WooCommerce features
| Supported WooCommerce supports various payment gateways, including PayPal and Stripe. |
| Supported WooCommerce allows creating websites with product catalogs. |
| Supported WooCommerce allows customization of the order management interface, including adding custom fields and filtering. |
| Supported WooCommerce natively supports shopping carts, allowing customers to add products and proceed to checkout. |
| Supported WooCommerce supports various payment methods, including credit cards and PayPal. |
| Supported WooCommerce supports multichannel selling via various marketplace and social media integrations. |
| Supported WooCommerce natively supports product catalog management, and plugins extend its functionality. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
WooCommerce reviews
We've summarised 2053 WooCommerce reviews (WooCommerce Software Advice reviews, WooCommerce GetApp reviews, WooCommerce Capterra reviews and WooCommerce G2 reviews) and summarised the main points below.
- Easy to setup and use, especially if you are already familiar with WordPress
- Free and open source
- Wide range of plugins and extensions
- Integrates seamlessly with WordPress
- Large community support
- Some of the "good to have" plugins officially are at high price.
- Can be confusing for beginners to have to use WooCommerce together with WordPress
- Can slow down a website because WooCommerce is itself a plugin
- Limited customization options with the free version
- Mobile app is a bit laggy
WooCommerce pricing
The commentary is based on 344 reviews from WooCommerce Capterra reviews, WooCommerce G2 reviews, WooCommerce GetApp reviews and WooCommerce Software Advice reviews.
WooCommerce is a free and open-source WordPress plugin, making it a cost-effective ecommerce solution. While the core plugin is free, many users mention the cost of premium plugins and add-ons for extended functionality. For basic online stores, the free features are often sufficient.
Users sentiment
WooCommerce alternatives
woocommerce vs ShopifyBetter for users without WordPress experience. Has more momentum based on employee growth. Suitable for businesses of all sizes, not just small to medium.Read more
woocommerce vs EcwidBetter for users seeking seamless integration with existing websites and social media. Has a free plan. Growing faster than WooCommerce. More user reviews suggest strong customer support.Read more
woocommerce vs PrestaShopBetter for larger businesses. A WooCommerce competitor with more customization options, but lower ratings and declining momentum.Read more
woocommerce vs SellfyBetter for creators selling digital products, subscriptions, and print-on-demand merchandise. Built-in marketing tools like email campaigns and affiliate programs simplify promotion. Has growing momentum. Simpler platform, but with less granular control and limited payment options. Negative pricing sentiment.Read more
woocommerce vs SquarespaceBetter for users seeking an all-in-one platform, not just eCommerce. Simpler to use, particularly for non-developers. Has more momentum based on employee growth.Read more
FreemiusBetter for developers selling WordPress plugins or themes with recurring subscriptions. Freemius is growing faster and handles licensing, checkout, payments, and EU VAT automatically. More focused on Software, IT & Telecommunications.Read more
WooCommerce FAQ
What is WooCommerce and what does WooCommerce do?
WooCommerce is a free, open-source WordPress plugin that transforms websites into fully functional e-commerce stores. Highly customizable with various extensions and themes, it caters to businesses of all sizes. From product catalogs and shopping carts to payment processing, WooCommerce offers a comprehensive solution for online selling.
How does WooCommerce integrate with other tools?
WooCommerce integrates seamlessly with WordPress and offers a wide range of extensions for added functionality. It supports various payment gateways like PayPal and Stripe, plus multichannel selling across marketplaces and social media.
What the main competitors of WooCommerce?
Shopify, Ecwid, Magento Open Source, BigCommerce, Sana Commerce Cloud, and PrestaShop are the main WooCommerce competitors. They offer similar features like online store creation, payment processing, and website customization. Key differences include pricing, scalability, and ease of use.
Is WooCommerce legit?
Yes, WooCommerce is a legitimate and safe platform for building an online store. It's a popular, free, open-source plugin specifically designed for WordPress, trusted by a large community of users and offering extensive customization options. It seamlessly integrates with WordPress and is backed by a large community.
How much does WooCommerce cost?
WooCommerce is a free and open-source plugin. However, you'll likely incur costs for hosting, a domain name, extensions, and themes to enhance your online store's functionality and appearance. Is WooCommerce worth it? Consider these potential costs when determining if it fits your budget.
Is WooCommerce customer service good?
WooCommerce customer service receives mixed reviews. While some users praise the helpful and responsive support team, others express frustration with delayed responses and limited support options, especially for free users. The extensive documentation and large community forum, however, often provide solutions.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.