Ecwid vs WooCommerce

by Gralio Mar 10, 2025

Ecwid and WooCommerce are both strong e-commerce platforms catering to different needs. Ecwid excels in ease of use and quick setup, while WooCommerce offers greater flexibility and control. Choose Ecwid for a streamlined, out-of-the-box solution, and WooCommerce for a highly customizable, WordPress-integrated experience.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 3078 reviews and 60 websites, saving 17 hours, 36 minutes of reading.

Ecwid

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WooCommerce

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About

Ecwid is an e-commerce platform designed for small to medium-sized businesses. It allows you to easily add an online store to your existing website or social media pages. You can manage sales, inventory, payments, shipping, and marketing from a single platform. Ecwid offers a free plan with paid options available for expanded features and sales volume. They are known for their ease of use, strong customer support, and integrations with popular platforms.

WooCommerce is a free and popular platform for building online stores, specifically designed to work with WordPress websites. It's a popular choice, powering a large portion of all online shops. WooCommerce is known for being highly customizable and adaptable, offering a wide range of extensions and themes to tailor the functionality and design of your store. While it's free to use, additional extensions and themes may come with costs. WooCommerce is suitable for both small businesses starting out and larger companies needing more advanced features.

Summary

Main difference

Ecwid is a hosted platform that seamlessly integrates with existing websites and social media, simplifying setup and requiring less technical expertise. WooCommerce, as a WordPress plugin, offers greater customization and control but demands more technical involvement and WordPress familiarity.

Relative strengths of Ecwid (compared to WooCommerce)

Easier setup and integration with existing websites and social media.
Stronger customer support, often cited in user reviews.
Simpler pricing structure, especially beneficial for smaller businesses.

Relative weaknesses of Ecwid (compared to WooCommerce)

Limited customization compared to WooCommerce's extensive plugin ecosystem.
Potential vendor lock-in due to the hosted nature of the platform.
Less control over website performance and SEO compared to self-hosted WooCommerce.

Who should use Ecwid VS. WooCommerce

Ecwid is a user-friendly e-commerce platform praised for its seamless integrations and robust customer support. Users appreciate the affordable pricing and flexible customization options. However, some have noted sudden price increases and limitations on the free plan. Perfect for small to medium businesses seeking an easy-to-use platform to launch or expand their online store.

WooCommerce is a free, popular, and highly customizable platform ideal for small to medium ecommerce businesses using WordPress. Users love its seamless WordPress integration, extensive plugin options, and ease of use, especially for those familiar with WordPress. However, some users find the paid plugins pricey and the platform confusing for beginners.

Ideal for small to medium-sized businesses.
Suitable for various sectors, including retail, e-commerce, and consumer goods.

Best for small businesses (1-100 employees) and a good fit for medium businesses (101-1000 employees).
Particularly well-suited for E-commerce and Retail businesses.

Ecwid and WooCommerce features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Smart Shipping Management

Supported

Ecwid offers smart shipping features like real-time rates, custom rules, and streamlined checkout.

Supported

WooCommerce offers various tools and integrations for managing shipping, including cost optimization and process simplification.
Marketing Order Attribution

Supported

Ecwid supports basic marketing order attribution through UTM tags.

Supported

WooCommerce supports marketing order attribution via its built-in Order Attribution Tracking feature.
SEO Tools

Partially supported

Ecwid offers several SEO tools like automatic SEO-friendly URLs and customizable meta tags, but lacks built-in keyword research.

Partially supported

WooCommerce supports SEO features through integrations with plugins like Yoast and AIOSEO.
Fully Customizable Online Store

Supported

Ecwid offers extensive storefront customization through built-in settings, CSS, and API access.

Supported

WooCommerce allows extensive design and functionality customization through themes, plugins, and a built-in customizer.
Website builder

Supported

Ecwid allows creating a website with a product catalog. They offer an Instant Site feature, product catalog management tools, and customization options like catalog mode.

Supported

WooCommerce allows creating websites with product catalogs.
One-click checkout

Supported

Ecwid streamlines checkout through features like direct checkout links, support for digital wallets, and automated processes, although it might not be explicitly labeled as "one-click checkout."

Partially supported

WooCommerce supports one-click checkout via plugins.

Qualities

Value and Pricing Transparency

-0.56

Rather negative sentiment

+0.39

Rather positive sentiment
Customer Service

+0.43

Rather positive sentiment

+0.47

Rather positive sentiment
Ease of Use

+0.65

Rather positive sentiment

+0.78

Strongly positive sentiment
Reliability and Performance

-0.27

Neutral sentiment

+0.64

Rather positive sentiment
Ease of Implementation

+0.82

Strongly positive sentiment

+0.74

Strongly positive sentiment
Scalability

No data

+0.11

Neutral sentiment

Ecwid and WooCommerce Pricing

No data

User sentiment

Rather negative

-0.56

See full Pricing page

No data

User sentiment

Rather positive

+0.39

We couldn't find a pricing page for WooCommerce.

Ecwid and WooCommerce review insights

2961 reviews analysed from and

Users love

Seamless integration with existing websites and social media platforms is frequently praised.
User-friendly interface and ease of use are consistently highlighted.
Strong and responsive customer support is a recurring positive.
Affordable pricing, especially the free plan, is appreciated by many.
Flexibility and customization options are praised, especially regarding product variations and shipping.

Easy to setup and use, especially if you are already familiar with WordPress
Free and open source
Wide range of plugins and extensions
Integrates seamlessly with WordPress
Large community support

Users dislike

Sudden price increases are a common complaint, with users feeling nickel-and-dimed.
Limited product listings on the free plan (10 products) is a frustration for many.
Account closures without notice or explanation have been reported.
SEO functionality needs improvement, particularly for multilingual stores.
Slow loading speeds for the storefront are a recurring issue.

Some of the "good to have" plugins officially are at high price.
Can be confusing for beginners to have to use WooCommerce together with WordPress
Can slow down a website because WooCommerce is itself a plugin
Limited customization options with the free version
Mobile app is a bit laggy

Ecwid and WooCommerce Ratings

G2

4.7/5

(400)
Capterra

4.6/5

(501)
TrustPilot

3.2/5

(117)
Glassdoor

3.6/5

(879)

G2

4.4/5

(1167)
Capterra

4.6/5

(896)
Glassdoor

4.1/5

(406)

Company health

Employee growth

7% increase in the last year

1% increase in the last year

Web traffic

9% decrease in the last quarter

2% increase in the last quarter

Financing

May 2021 - $1B

October 2020 - $986M

How easily can each product integrate with my existing WordPress site?

Ecwid integrates with WordPress via a plugin, making it relatively straightforward to add to an existing WordPress site. WooCommerce is built specifically for WordPress, offering seamless integration as it functions as a plugin itself. This makes it a native solution, potentially simplifying certain aspects compared to adding an external platform.

Which product offers better scalability as my business grows?

Both Ecwid and WooCommerce offer good scalability for growing businesses. WooCommerce, being open-source and highly customizable, offers potentially greater scalability for large or complex businesses that require specific integrations or features. However, this flexibility comes with added complexity. Ecwid, while potentially less scalable for extremely large enterprises, offers easier setup and usage, making it a good choice for businesses looking for simpler scaling without extensive development resources.

What are the advantages of Ecwid?

Ecwid's advantages include its ease of use, strong customer support, seamless integration with existing websites and social media platforms, and a free plan option. It's particularly well-suited for small to medium-sized businesses looking for a simple and affordable way to start selling online. The ability to manage all aspects of the online store, including sales, inventory, payments, shipping, and marketing, from a single platform is also a significant benefit.

What are the disadvantages of Ecwid?

Ecwid's disadvantages include sudden price increases, a limited number of product listings on the free plan, reports of account closures without notice, SEO limitations, especially for multilingual stores, and slow storefront loading speeds.

Alternatives to Ecwid and WooCommerce

Shopify

Shopify is a popular e-commerce platform that provides businesses of all sizes with the tools to create and manage online stores. From website design and product listings to payment processing and shipping, Shopify offers a comprehensive suite of features. It also provides additional tools for marketing, inventory management, and customer relationship management. Shopify is known for its user-friendly interface, scalability, and extensive app store, making it suitable for both beginners and experienced online retailers.

ShopWired

ShopWired is a UK-based e-commerce platform that helps businesses build and manage online stores. It offers tools to create storefronts, sell across multiple channels (web, mobile, social media, marketplaces), and manage operations like inventory, orders, and customer data. ShopWired emphasizes reliability and scalability, using Amazon's hosting platform (AWS). It also provides various integrations with third-party apps for marketing, accounting, shipping, and more. Primarily serving the UK, US, and Europe, ShopWired powers thousands of stores.

PrestaShop

PrestaShop is an e-commerce platform that lets you create and manage your own online store. It's highly customizable, with thousands of themes and add-ons to make your store unique. PrestaShop is designed to scale with your business, whether you're just starting out or processing millions in sales. It's used by over 300,000 businesses worldwide, from small startups to large companies. PrestaShop also boasts a large community of users and experts for support.

Partial.ly

Partial.ly is a payment processing software that lets businesses offer customized payment plans to their customers. It integrates with existing e-commerce platforms and invoicing systems, making it suitable for various businesses. By offering payment flexibility, Partial.ly helps boost sales and improve cash flow by letting customers pay for goods and services at their own pace. Partial.ly supports multiple currencies and is used by businesses in over 30 countries.

Squarespace

Squarespace is an all-in-one website building platform designed for businesses and individuals. It offers templates, design tools, and features to create websites, online stores, and portfolios. Squarespace also provides marketing and analytics tools to help grow your online presence. It is known for its ease of use and stylish templates.

ikas

ikas is an e-commerce platform designed for small to medium businesses looking to create and manage online stores. The platform allows you to sell products across multiple channels like marketplaces and your own website, all managed from a central dashboard. ikas boasts a user-friendly interface that requires no technical expertise to set up, along with features like integrated shipping, marketing automation, and multilingual support for international sales. They offer 24/7 customer support and promise no hidden fees for services like bandwidth and software updates.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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