Ecwid vs WooCommerce

by Gralio Mar 10, 2025

Ecwid and WooCommerce are both strong e-commerce platforms catering to different needs. Ecwid excels in ease of use and quick setup, while WooCommerce offers greater flexibility and control. Choose Ecwid for a streamlined, out-of-the-box solution, and WooCommerce for a highly customizable, WordPress-integrated experience.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 3078 reviews and 60 websites, saving 17 hours, 36 minutes of reading.

Logo of Ecwid
Logo of WooCommerce

About

Ecwid is an e-commerce platform designed for small to medium-sized businesses. It allows you to easily add an online store to your existing website or social media pages. You can manage sales, inventory, payments, shipping, and marketing from a single platform. Ecwid offers a free plan with paid options available for expanded features and sales volume. They are known for their ease of use, strong customer support, and integrations with popular platforms.
WooCommerce is a free and popular platform for building online stores, specifically designed to work with WordPress websites. It's a popular choice, powering a large portion of all online shops. WooCommerce is known for being highly customizable and adaptable, offering a wide range of extensions and themes to tailor the functionality and design of your store. While it's free to use, additional extensions and themes may come with costs. WooCommerce is suitable for both small businesses starting out and larger companies needing more advanced features.

Summary

Main difference
Ecwid is a hosted platform that seamlessly integrates with existing websites and social media, simplifying setup and requiring less technical expertise. WooCommerce, as a WordPress plugin, offers greater customization and control but demands more technical involvement and WordPress familiarity.

Relative strengths of Ecwid (compared to WooCommerce)

  • Easier setup and integration with existing websites and social media.

  • Stronger customer support, often cited in user reviews.

  • Simpler pricing structure, especially beneficial for smaller businesses.

Relative weaknesses of Ecwid (compared to WooCommerce)

  • Limited customization compared to WooCommerce's extensive plugin ecosystem.

  • Potential vendor lock-in due to the hosted nature of the platform.

  • Less control over website performance and SEO compared to self-hosted WooCommerce.

Who should use Ecwid VS. WooCommerce

Ecwid is a user-friendly e-commerce platform praised for its seamless integrations and robust customer support. Users appreciate the affordable pricing and flexible customization options. However, some have noted sudden price increases and limitations on the free plan. Perfect for small to medium businesses seeking an easy-to-use platform to launch or expand their online store.

WooCommerce is a free, popular, and highly customizable platform ideal for small to medium ecommerce businesses using WordPress. Users love its seamless WordPress integration, extensive plugin options, and ease of use, especially for those familiar with WordPress. However, some users find the paid plugins pricey and the platform confusing for beginners.

  • Ideal for small to medium-sized businesses.

  • Suitable for various sectors, including retail, e-commerce, and consumer goods.

  • Best for small businesses (1-100 employees) and a good fit for medium businesses (101-1000 employees).

  • Particularly well-suited for E-commerce and Retail businesses.

Ecwid and WooCommerce features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Smart Shipping Management
    Supported

    Ecwid offers smart shipping features like real-time rates, custom rules, and streamlined checkout.

    Supported

    WooCommerce offers various tools and integrations for managing shipping, including cost optimization and process simplification.

  • Marketing Order Attribution
    Supported

    Ecwid supports basic marketing order attribution through UTM tags.

    Supported

    WooCommerce supports marketing order attribution via its built-in Order Attribution Tracking feature.

  • SEO Tools
    Partially supported

    Ecwid offers several SEO tools like automatic SEO-friendly URLs and customizable meta tags, but lacks built-in keyword research.

    Partially supported

    WooCommerce supports SEO features through integrations with plugins like Yoast and AIOSEO.

  • Fully Customizable Online Store
    Supported

    Ecwid offers extensive storefront customization through built-in settings, CSS, and API access.

    Supported

    WooCommerce allows extensive design and functionality customization through themes, plugins, and a built-in customizer.

  • Website builder
    Supported

    Ecwid allows creating a website with a product catalog. They offer an Instant Site feature, product catalog management tools, and customization options like catalog mode.

    Supported

    WooCommerce allows creating websites with product catalogs.

  • One-click checkout
    Supported

    Ecwid streamlines checkout through features like direct checkout links, support for digital wallets, and automated processes, although it might not be explicitly labeled as "one-click checkout."

    Partially supported

    WooCommerce supports one-click checkout via plugins.

Qualities

  • Value and Pricing Transparency
    -0.47
    Rather negative sentiment
    +0.33
    Rather positive sentiment
  • Customer Service
    +0.43
    Rather positive sentiment
    +0.5
    Rather positive sentiment
  • Ease of Use
    +0.67
    Rather positive sentiment
    +0.81
    Strongly positive sentiment
  • Reliability and Performance
    -0.27
    Neutral sentiment
    +0.59
    Rather positive sentiment
  • Ease of Implementation
    +0.83
    Strongly positive sentiment
    +0.77
    Strongly positive sentiment
  • Scalability
    No data
    +0.27
    Neutral sentiment

Ecwid and WooCommerce Pricing

No data

User sentiment

Rather negative
-0.56

See full Pricing page

No data

User sentiment

Rather positive
+0.39
We couldn't find a pricing page for WooCommerce.

Ecwid and WooCommerce review insights

2961 reviews analysed from and

Users love

  • Seamless integration with existing websites and social media platforms is frequently praised.
  • User-friendly interface and ease of use are consistently highlighted.
  • Strong and responsive customer support is a recurring positive.
  • Affordable pricing, especially the free plan, is appreciated by many.
  • Flexibility and customization options are praised, especially regarding product variations and shipping.
  • Easy to setup and use, especially if you are already familiar with WordPress
  • Free and open source
  • Wide range of plugins and extensions
  • Integrates seamlessly with WordPress
  • Large community support

Users dislike

  • Sudden price increases are a common complaint, with users feeling nickel-and-dimed.
  • Limited product listings on the free plan (10 products) is a frustration for many.
  • Account closures without notice or explanation have been reported.
  • SEO functionality needs improvement, particularly for multilingual stores.
  • Slow loading speeds for the storefront are a recurring issue.
  • Some of the "good to have" plugins officially are at high price.
  • Can be confusing for beginners to have to use WooCommerce together with WordPress
  • Can slow down a website because WooCommerce is itself a plugin
  • Limited customization options with the free version
  • Mobile app is a bit laggy

Ecwid and WooCommerce Ratings

  • G2
    4.7/5
    (400)
  • Capterra
    4.6/5
    (501)
  • Glassdoor
    3.6/5
    (879)
  • G2
    4.4/5
    (1167)
  • Capterra
    4.6/5
    (896)
  • Glassdoor
    4.1/5
    (406)

Company health

Employee growth

7% increase in the last year
1% increase in the last year

Web traffic

9% decrease in the last quarter
2% increase in the last quarter

Financing

May 2021 - $1B
October 2020 - $986M

How easily can each product integrate with my existing WordPress site?

Ecwid integrates with WordPress via a plugin, making it relatively straightforward to add to an existing WordPress site. WooCommerce is built specifically for WordPress, offering seamless integration as it functions as a plugin itself. This makes it a native solution, potentially simplifying certain aspects compared to adding an external platform.

Which product offers better scalability as my business grows?

Both Ecwid and WooCommerce offer good scalability for growing businesses. WooCommerce, being open-source and highly customizable, offers potentially greater scalability for large or complex businesses that require specific integrations or features. However, this flexibility comes with added complexity. Ecwid, while potentially less scalable for extremely large enterprises, offers easier setup and usage, making it a good choice for businesses looking for simpler scaling without extensive development resources.

What are the advantages of Ecwid?

Ecwid's advantages include its ease of use, strong customer support, seamless integration with existing websites and social media platforms, and a free plan option. It's particularly well-suited for small to medium-sized businesses looking for a simple and affordable way to start selling online. The ability to manage all aspects of the online store, including sales, inventory, payments, shipping, and marketing, from a single platform is also a significant benefit.

What are the disadvantages of Ecwid?

Ecwid's disadvantages include sudden price increases, a limited number of product listings on the free plan, reports of account closures without notice, SEO limitations, especially for multilingual stores, and slow storefront loading speeds.

Alternatives to Ecwid and WooCommerce

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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