Squarespace vs WooCommerce

by Gralio Mar 11, 2025

Squarespace and WooCommerce offer different approaches to building an online presence. Squarespace is better for users who prioritize ease of use and stylish design, while WooCommerce is better for those needing more advanced e-commerce features and WordPress integration.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5624 reviews and 60 websites, saving 1 day, 7 hours, 44 minutes of reading.

Squarespace

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WooCommerce

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About

Squarespace is an all-in-one website building platform designed for businesses and individuals. It offers templates, design tools, and features to create websites, online stores, and portfolios. Squarespace also provides marketing and analytics tools to help grow your online presence. It is known for its ease of use and stylish templates.

WooCommerce is a free and popular platform for building online stores, specifically designed to work with WordPress websites. It's a popular choice, powering a large portion of all online shops. WooCommerce is known for being highly customizable and adaptable, offering a wide range of extensions and themes to tailor the functionality and design of your store. While it's free to use, additional extensions and themes may come with costs. WooCommerce is suitable for both small businesses starting out and larger companies needing more advanced features.

Summary

Main difference

Squarespace is a website builder that offers easy setup and stylish templates for a variety of needs including e-commerce. WooCommerce is a dedicated e-commerce platform built for WordPress, offering flexibility and customization for online stores.

Relative strengths of Squarespace (compared to WooCommerce)

Ease of Use and Setup: Squarespace is known for its user-friendly interface and simple setup process, making it ideal for beginners.
Stylish Templates: Squarespace offers a wide selection of professionally designed templates, giving your website a polished look.
All-in-One Platform: Squarespace provides all the necessary tools in one place, from website building and hosting to marketing and analytics.

Relative weaknesses of Squarespace (compared to WooCommerce)

Limited Customization: While Squarespace offers templates, customizing beyond those can be restrictive.
E-commerce Limitations: For complex e-commerce needs, Squarespace's features may not be as extensive as WooCommerce.
WordPress Integration: Squarespace doesn't integrate with WordPress, which can be a drawback for existing WordPress users.

Who should use Squarespace VS. WooCommerce

Squarespace is a user-friendly website builder perfect for individuals and businesses needing a stylish online presence. It offers various customizable templates, SEO tools, and e-commerce features. Users praise its ease of use and design but note occasional DNS and customer support issues. Consider Squarespace for its comprehensive features and modern aesthetic.

WooCommerce is a free, customizable platform for building online stores on WordPress. Popular among small to medium ecommerce businesses, it offers various extensions and themes. Users praise its ease of use and integration with WordPress, but some find the pricing of premium plugins high and the mobile app laggy.

Best for small to medium-sized businesses seeking an all-in-one website solution.
Ideal for businesses in various sectors, including e-commerce, creative industries, and professional services.

Best for small businesses (1-100 employees) and a good fit for medium businesses (101-1000 employees).
Particularly well-suited for Ecommerce and Retail businesses.

Squarespace and WooCommerce features

Supported

Partially supported

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Type in the name of the feature or in your own words tell us what you need

Website Templates

Supported

Squarespace offers customizable templates but does not use AI to build them.

Not supported

WooCommerce offers customizable website templates through themes and page builders, but not AI-powered generation.
AI-Powered Design Assistance

Supported

Squarespace offers AI design assistance with Blueprint AI in the Design Intelligence suite.

Partially supported

WooCommerce does not directly offer AI design assistance, but integrates with third-party AI plugins for enhanced features.
SEO and Website Analytics

Supported

Squarespace offers integrated SEO features and website analytics tools.

Partially supported

WooCommerce supports basic SEO features and integrates with plugins for advanced SEO and analytics.
Smart Shipping Management

Partially supported

Squarespace offers basic shipping, but advanced management requires third-party tools.

Supported

WooCommerce offers various tools and integrations for managing shipping, including cost optimization and process simplification.
Fully Customizable Online Store

Supported

Squarespace offers extensive design and functionality customization, including a developer platform for advanced control.

Supported

WooCommerce allows extensive design and functionality customization through themes, plugins, and a built-in customizer.
Website builder

Supported

Squarespace allows creating websites with product catalogs using built-in features and templates.

Supported

WooCommerce allows creating websites with product catalogs.

Qualities

Value and Pricing Transparency

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Customer Service

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Ease of Use

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Reliability and Performance

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Ease of Implementation

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Scalability

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Squarespace and WooCommerce Pricing

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See full Pricing page

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We couldn't find a pricing page for WooCommerce.

Squarespace and WooCommerce review insights

Users love

Squarespace is praised for its user-friendly interface and ease of website creation.
The platform offers a wide selection of aesthetically pleasing and modern templates.
Squarespace is often lauded for its comprehensive all-in-one features, including SEO, marketing, and analytics tools.
Many users appreciate the seamless integration with other platforms and tools.

Easy to setup and use, especially if you are already familiar with WordPress
Free and open source
Wide range of plugins and extensions
Integrates seamlessly with WordPress
Large community support

Users dislike

DNS propagation issues and slow customer support responses are common complaints.
Some users have reported account access and billing issues, especially those migrated from Google Domains.
Limited design flexibility and customization options beyond templates are a common frustration.
Lack of advanced e-commerce features for larger online stores is a noted limitation.

Some of the "good to have" plugins officially are at high price.
Can be confusing for beginners to have to use WooCommerce together with WordPress
Can slow down a website because WooCommerce is itself a plugin
Limited customization options with the free version
Mobile app is a bit laggy

Squarespace and WooCommerce Ratings

G2

4.4/5

(1079)
Capterra

4.6/5

(2482)
Glassdoor

4.0/5

(464)

G2

4.4/5

(1167)
Capterra

4.6/5

(896)
Glassdoor

4.1/5

(406)

Company health

Employee growth

7% increase in the last year

1% increase in the last year

Web traffic

10% decrease in the last quarter

2% increase in the last quarter

Financing

September 2021 - $256K

October 2020 - $986M

How customizable is Squarespace versus WooCommerce's flexibility with extensions?

Squarespace offers customization primarily through its template system and style editor, allowing for changes to fonts, colors, and layout within the template's framework. While user-friendly, this approach offers less flexibility compared to WooCommerce. WooCommerce, being open-source and integrated with WordPress, allows for extensive customization through themes, plugins, and direct code edits. Its vast library of extensions provides a wide range of functionalities, allowing users to tailor their online stores to specific needs, making it significantly more customizable than Squarespace.

Which platform offers better built-in SEO, Squarespace or WooCommerce?

While both platforms offer SEO features, WooCommerce, being specifically designed for e-commerce on a flexible platform like WordPress, offers more robust and customizable SEO capabilities. Squarespace provides built-in SEO tools that are user-friendly, but they are less extensive than what's possible with WooCommerce and its numerous SEO plugins and extensions. For users prioritizing advanced SEO control and flexibility, WooCommerce offers a better solution.

What are the advantages of Squarespace?

Squarespace's advantages lie in its user-friendly interface, all-in-one platform, and aesthetically pleasing templates, making it easy for non-technical users to create stylish websites, online stores, and portfolios. It offers integrated SEO, marketing, and analytics tools within the platform, streamlining website management. Squarespace is particularly well-suited for individuals and businesses seeking a simple, visually appealing online presence without extensive customization needs.

What are the disadvantages of Squarespace?

Squarespace users report limited design flexibility beyond the provided templates, which can be frustrating for those needing highly customized designs. Some users have experienced issues with DNS propagation and slow customer support responses. There are also reports of account access and billing problems, particularly for users migrated from Google Domains. Finally, Squarespace has been criticized for its lack of advanced e-commerce features, making it less suitable for larger online stores with complex needs.

Alternatives to Squarespace and WooCommerce

Wix

Wix is a website building platform focused on providing businesses with user-friendly tools to create an online presence. It offers a drag-and-drop editor, customizable templates, and features like e-commerce tools, scheduling, and marketing integrations. With Wix, businesses can build a website, manage sales, and engage in digital marketing activities, all from a single platform. The platform caters to a wide range of users, from small businesses to larger enterprises seeking an all-in-one solution.

Shopify

Shopify is a popular e-commerce platform that provides businesses of all sizes with the tools to create and manage online stores. From website design and product listings to payment processing and shipping, Shopify offers a comprehensive suite of features. It also provides additional tools for marketing, inventory management, and customer relationship management. Shopify is known for its user-friendly interface, scalability, and extensive app store, making it suitable for both beginners and experienced online retailers.

Webflow

Webflow is a website design platform that allows both technical and non-technical users to build professional, custom websites without needing to write code. It provides a visual interface to design page layouts, add content, and create animations and interactions. Webflow also offers hosting, content management, and marketing tools, making it a comprehensive solution for businesses to create and manage their online presence. It's used by companies of all sizes, from small businesses to large enterprises.

Ecwid

Ecwid is an e-commerce platform designed for small to medium-sized businesses. It allows you to easily add an online store to your existing website or social media pages. You can manage sales, inventory, payments, shipping, and marketing from a single platform. Ecwid offers a free plan with paid options available for expanded features and sales volume. They are known for their ease of use, strong customer support, and integrations with popular platforms.

Brizy

Brizy is a user-friendly website builder for businesses to create professional-looking websites without coding. It offers a drag-and-drop interface, pre-made templates, and customization options to fit your brand. Brizy is available as a WordPress plugin or a standalone cloud-based platform, including hosting and white-label options for agencies. Its focus on ease of use and design flexibility makes it suitable for businesses of all sizes looking for a code-free website solution.

PrestaShop

PrestaShop is an e-commerce platform that lets you create and manage your own online store. It's highly customizable, with thousands of themes and add-ons to make your store unique. PrestaShop is designed to scale with your business, whether you're just starting out or processing millions in sales. It's used by over 300,000 businesses worldwide, from small startups to large companies. PrestaShop also boasts a large community of users and experts for support.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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