WooCommerce vs PrestaShop

by Gralio Mar 12, 2025

WooCommerce and PrestaShop are both popular e-commerce platforms with different strengths. WooCommerce excels with its seamless WordPress integration and large community, making it ideal for existing WordPress users. PrestaShop offers more built-in features and customization options but may require more technical skills and can be more expensive.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2539 reviews and 60 websites, saving 14 hours, 36 minutes of reading.

WooCommerce

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PrestaShop

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About

WooCommerce is a free and popular platform for building online stores, specifically designed to work with WordPress websites. It's a popular choice, powering a large portion of all online shops. WooCommerce is known for being highly customizable and adaptable, offering a wide range of extensions and themes to tailor the functionality and design of your store. While it's free to use, additional extensions and themes may come with costs. WooCommerce is suitable for both small businesses starting out and larger companies needing more advanced features.

PrestaShop is an e-commerce platform that lets you create and manage your own online store. It's highly customizable, with thousands of themes and add-ons to make your store unique. PrestaShop is designed to scale with your business, whether you're just starting out or processing millions in sales. It's used by over 300,000 businesses worldwide, from small startups to large companies. PrestaShop also boasts a large community of users and experts for support.

Summary

Main difference

WooCommerce is better if you are already using WordPress, as it seamlessly integrates with the platform. PrestaShop is better if you need a standalone e-commerce platform with more built-in features and extensive customization options, but may require more technical expertise.

Relative strengths of WooCommerce (compared to PrestaShop)

Seamless WordPress integration: WooCommerce is built for WordPress, making it easy to add an online store to your existing WordPress website.
Large community and extensive documentation: WooCommerce boasts a large community and ample documentation, making it easy to find support and solutions.
Cost-effective starting point: WooCommerce is free to use, making it a good option for businesses on a budget.

Relative weaknesses of WooCommerce (compared to PrestaShop)

Can slow down website performance: Being a plugin, WooCommerce can sometimes slow down your website, especially with many extensions.
Requires WordPress expertise: Users need to be familiar with WordPress to effectively use WooCommerce.
Limited core features: While highly customizable, WooCommerce relies on extensions for many advanced features, which can add to the cost.

Who should use WooCommerce VS. PrestaShop

WooCommerce is a free, customizable platform ideal for small to medium e-commerce businesses using WordPress. Users praise its ease of use and extensive plugin options, especially if already familiar with WordPress. However, some users find the plugin ecosystem complex and potentially pricey.

PrestaShop is a highly customizable, open-source e-commerce platform ideal for small to medium-sized businesses. Users appreciate its user-friendly interface and active community support. However, some find add-on costs and occasional bugs challenging. Consider PrestaShop if you value flexibility and control over your online store.

Best for small to medium businesses (1-100 employees), especially e-commerce.
Ideal for businesses in E-commerce, Retail, and various other sectors.

Best for small to medium businesses (1-100 employees) or medium businesses (101-1000 employees).
Excellent for e-commerce, retail, and consumer goods; suitable for various other sectors.

WooCommerce and PrestaShop features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Open-Source Code

Supported

WooCommerce is open-source, allowing for code review and modification.

Supported

PrestaShop is open-source and its code is publicly available under the Open Software License.
Smart Shipping Management

Supported

WooCommerce offers various tools and integrations for managing shipping, including cost optimization and process simplification.

Supported

PrestaShop offers smart shipping management via integrations with various modules and tools.
Marketing Order Attribution

Supported

WooCommerce supports marketing order attribution via its built-in Order Attribution Tracking feature.

Partially supported

PrestaShop doesn't directly support marketing order attribution but may offer it via third-party integrations.
Fully Customizable Online Store

Supported

WooCommerce allows extensive design and functionality customization through themes, plugins, and a built-in customizer.

Supported

PrestaShop offers extensive design and functionality customization through themes, modules, and product personalization.
Website builder

Supported

WooCommerce allows creating websites with product catalogs.

Supported

PrestaShop natively supports creating websites with product catalogs.
One-click checkout

Partially supported

WooCommerce supports one-click checkout via plugins.

Partially supported

PrestaShop offers one-click checkout through various addons.

Qualities

Value and Pricing Transparency

+0.31

Rather positive sentiment

+0.43

Rather positive sentiment
Customer Service

+0.5

Rather positive sentiment

No data
Ease of Use

+0.8

Strongly positive sentiment

+0.27

Neutral sentiment
Reliability and Performance

+0.63

Rather positive sentiment

-0.5

Rather negative sentiment
Ease of Implementation

+0.76

Strongly positive sentiment

-0.14

Neutral sentiment
Scalability

+0.24

Neutral sentiment

-0.5

Rather negative sentiment

WooCommerce and PrestaShop Pricing

No data

User sentiment

Rather positive

+0.31

We couldn't find a pricing page for WooCommerce.

PrestaShop offers three plans: Classic (free download of the software), Hosted (paid plan with hosting and support included), and Enterprise (custom quote). The Hosted plan costs from 24 euro per month, billed annually, and includes hosting, installation, and support. The Classic plan is a free download, but associated costs like hosting and domain are not included. The Enterprise plan requires a custom quote.

Plans

User sentiment

Rather positive

+0.43

See full Pricing page

WooCommerce and PrestaShop review insights

2539 reviews analysed from and

Users love

Easy to setup and use, especially if you are already familiar with WordPress
Free and open source
Wide range of plugins and extensions
Integrates seamlessly with WordPress
Large community support

Highly customizable with thousands of modules and themes
User-friendly interface for managing products and orders
Large and active community for support
Open-source and free to use

Users dislike

Some of the "good to have" plugins officially are at high price.
Can be confusing for beginners to have to use WooCommerce together with WordPress
Can slow down a website because WooCommerce is itself a plugin
Limited customization options with the free version
Mobile app is a bit laggy

Modules and themes can be expensive
Occasional bugs and glitches reported
Some users find the backend slow, especially with large catalogs
Updates can cause compatibility issues with modules and themes

WooCommerce and PrestaShop Ratings

G2

4.4/5

(1167)
Capterra

4.6/5

(896)
Glassdoor

4.1/5

(406)

G2

4.3/5

(156)
Capterra

4.3/5

(320)
Glassdoor

3.3/5

(127)

Company health

Employee growth

1% increase in the last year

11% decrease in the last year

Web traffic

2% increase in the last quarter

7% decrease in the last quarter

Financing

October 2020 - $986M

November 2013 - $15M

How customizable is PrestaShop's checkout process?

PrestaShop's checkout process is highly customizable through its modules and themes. While the core checkout functionality is standard, the platform allows extensive modifications to the design, layout, and added features, enabling businesses to tailor the checkout experience to their specific needs. However, this customization may require technical expertise or the purchase of specialized modules.

Which platform, WooCommerce or PrestaShop, offers better community support and resources?

Both WooCommerce and PrestaShop offer extensive community support. However, WooCommerce, being tightly integrated with the massive WordPress ecosystem, benefits from a significantly larger community overall. This translates to more readily available resources like tutorials, forums, and expert assistance. While PrestaShop has a dedicated community, WooCommerce's broader reach within the WordPress world gives it an edge in terms of community support and available resources.

What are the advantages of WooCommerce?

WooCommerce's primary advantage lies in its seamless integration with WordPress, benefiting users already familiar with the platform. It's free and open-source, offering a large community and extensive plugin library for customization, though some premium plugins can be costly. This makes WooCommerce particularly appealing to small to medium businesses using WordPress who want flexibility and control over their online store without extensive upfront costs.

What are the disadvantages of WooCommerce?

WooCommerce users report that essential plugins can be expensive, potentially increasing the overall cost. Some users find it confusing to manage both WordPress and WooCommerce, especially beginners. As a plugin itself, WooCommerce can sometimes slow down website performance. Finally, the mobile app has been reported to be laggy.

Alternatives to WooCommerce and PrestaShop

Shopify

Shopify is a popular e-commerce platform that provides businesses of all sizes with the tools to create and manage online stores. From website design and product listings to payment processing and shipping, Shopify offers a comprehensive suite of features. It also provides additional tools for marketing, inventory management, and customer relationship management. Shopify is known for its user-friendly interface, scalability, and extensive app store, making it suitable for both beginners and experienced online retailers.

Ecwid

Ecwid is an e-commerce platform designed for small to medium-sized businesses. It allows you to easily add an online store to your existing website or social media pages. You can manage sales, inventory, payments, shipping, and marketing from a single platform. Ecwid offers a free plan with paid options available for expanded features and sales volume. They are known for their ease of use, strong customer support, and integrations with popular platforms.

Squarespace

Squarespace is an all-in-one website building platform designed for businesses and individuals. It offers templates, design tools, and features to create websites, online stores, and portfolios. Squarespace also provides marketing and analytics tools to help grow your online presence. It is known for its ease of use and stylish templates.

BigCommerce

BigCommerce is a popular e-commerce platform designed for businesses of all sizes, though its advanced features are particularly attractive to larger businesses. It offers a comprehensive suite of tools to build and manage your online store, including features for both B2C and B2B selling. BigCommerce stands out for its flexibility and open approach, allowing extensive customization and integration with other business systems. The platform promises reliability, scalability, and robust security to support business growth.

Magento Open Source

Magento Open Source is a free and adaptable platform for building online stores. It gives businesses complete control over their website design, functionality, and data. While technically skilled to set up, it's a popular choice for companies who want a customized online store without being locked into a rigid software solution.

Sellfy

Sellfy is an all-in-one e-commerce platform designed for creators to sell digital and physical products, subscriptions, and print-on-demand merchandise. It includes marketing features like email campaigns and affiliate programs. Sellfy handles the technical side of running an online store, allowing you to focus on your audience. It offers various pricing plans starting at $29 per month with no transaction fees.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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