Sellfy vs WooCommerce

by Gralio Feb 09, 2025

Sellfy and WooCommerce offer distinct approaches to e-commerce. Sellfy prioritizes ease of use and integrated features, while WooCommerce excels in flexibility and customization. Choose Sellfy for a streamlined, all-in-one experience, and WooCommerce for a highly adaptable platform that requires more technical involvement.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2152 reviews and 60 websites, saving 12 hours, 27 minutes of reading.

Sellfy

Website LinkedIn Twitter

WooCommerce

Website LinkedIn Twitter

About

Sellfy is an all-in-one e-commerce platform designed for creators to sell digital and physical products, subscriptions, and print-on-demand merchandise. It includes marketing features like email campaigns and affiliate programs. Sellfy handles the technical side of running an online store, allowing you to focus on your audience. It offers various pricing plans starting at $29 per month with no transaction fees.

WooCommerce is a free and popular platform for building online stores, specifically designed to work with WordPress websites. It's a popular choice, powering a large portion of all online shops. WooCommerce is known for being highly customizable and adaptable, offering a wide range of extensions and themes to tailor the functionality and design of your store. While it's free to use, additional extensions and themes may come with costs. WooCommerce is suitable for both small businesses starting out and larger companies needing more advanced features.

Summary

Main difference

Sellfy is a user-friendly platform ideal for creators selling digital products, subscriptions, and print-on-demand merchandise. WooCommerce, while free, requires more technical expertise and is better suited for businesses wanting extensive customization and tight integration with WordPress.

Relative strengths of Sellfy (compared to WooCommerce)

Easy-to-use interface and built-in marketing tools simplify online selling.
Handles print-on-demand merchandise, including printing and shipping.
Offers a 14-day free trial and various pricing plans.

Relative weaknesses of Sellfy (compared to WooCommerce)

Limited payment gateway options (only PayPal and Stripe).
Less customizable than WooCommerce.
Pricing can be expensive for low-volume sellers.

Who should use Sellfy VS. WooCommerce

Sellfy is an e-commerce platform tailored for creators selling digital products, subscriptions, and merchandise. Its intuitive interface, marketing tools, and instant payouts are praised by users. However, some find the pricing high and payment options limited. If you're a creator seeking a simple yet effective platform, Sellfy may be a good fit. If you need granular control over downloads or order discounts, consider alternatives.

WooCommerce is a free, customizable e-commerce platform built for WordPress. Users love its ease of use and extensive plugin options, especially if already familiar with WordPress. However, some find the plugin ecosystem complex and potentially costly. Ideal for small to medium businesses seeking a flexible online store solution.

Best for small to medium-sized businesses.
Ideal for e-commerce, education, media, manufacturing, marketing, and professional services.

Best for small to medium-sized businesses using WordPress.
Ideal for e-commerce, retail, and other industries seeking online sales.

Sellfy and WooCommerce features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Smart Shipping Management

Partially supported

Sellfy offers basic shipping management, especially for print-on-demand, but lacks advanced smart features.

Supported

WooCommerce offers various tools and integrations for managing shipping, including cost optimization and process simplification.
Fully Customizable Online Store

Partially supported

Sellfy allows extensive storefront design customization, but core feature customization is limited to integrations.

Supported

WooCommerce allows extensive design and functionality customization through themes, plugins, and a built-in customizer.
Sell digital products

Supported

Sellfy supports selling various digital products, including ebooks, videos, audio, music, PSD, and AI files.

Supported

WooCommerce natively supports selling digital products like ebooks, videos, and software.
Print on demand

Supported

Sellfy offers built-in print-on-demand, handling printing and shipping for various merchandise.

Partially supported

Print on demand is supported via third-party integrations like Printify.
Website builder

Supported

Sellfy allows creating a standalone store or embedding a product catalog into an existing website.

Supported

WooCommerce allows creating websites with product catalogs.
One-click checkout

Not supported

Sellfy does not offer one-click checkout, but it has a streamlined checkout with "buy now" buttons.

Partially supported

WooCommerce supports one-click checkout via plugins.

Qualities

Value and Pricing Transparency

-0.33

Rather negative sentiment

+0.13

Neutral sentiment
Customer Service

+0.64

Rather positive sentiment

+0.33

Rather positive sentiment
Ease of Use

+0.83

Strongly positive sentiment

+0.79

Strongly positive sentiment
Reliability and Performance

+0.71

Strongly positive sentiment

+0.37

Rather positive sentiment
Ease of Implementation

+0.67

Rather positive sentiment

+0.53

Rather positive sentiment
Scalability

No data

+0.41

Rather positive sentiment

Sellfy and WooCommerce Pricing

Sellfy offers tiered subscription pricing with three plans: Starter, Business, and Premium. Each plan includes a set of features and sales volume limits. A 14-day free trial is available.

Plans

User sentiment

Rather negative

-0.33

See full Pricing page

No data

User sentiment

Neutral

+0.13

We couldn't find a pricing page for WooCommerce.

Sellfy and WooCommerce review insights

2137 reviews analysed from and

Users love

Easy-to-use interface for creating and managing an online store.
Seamless integration with social media platforms for promoting products.
Built-in email marketing tools for customer communication.
Instant payouts directly to PayPal or Stripe accounts.
Good customer support experience reported by multiple users.

Easy to setup and use, especially if you are already familiar with WordPress
Free and open source
Wide range of plugins and extensions
Integrates seamlessly with WordPress
Large community support

Users dislike

High pricing plans for small businesses with low sales volume.
Limited payment options. Only PayPal and Stripe are available.
Lack of granular control over download limits. Default of 5 downloads per purchase is too high.
No option for order-level discounts, only item-level discounts.

Some of the "good to have" plugins officially are at high price.
Can be confusing for beginners to have to use WooCommerce together with WordPress
Can slow down a website because WooCommerce is itself a plugin
Limited customization options with the free version
Mobile app is a bit laggy

Sellfy and WooCommerce Ratings

G2

3.9/5

(53)
Capterra

4.6/5

(31)
TrustPilot

4.1/5

(15)

G2

4.4/5

(1167)
Capterra

4.6/5

(896)
Glassdoor

4.1/5

(406)

Company health

Employee growth

12% increase in the last year

No change in the last year

Web traffic

18% decrease in the last quarter

2% increase in the last quarter

Financing

March 2012 - $0

November 2020 - $986M

How important is having a simple setup, even if it means less flexibility?

The importance of simple setup over flexibility depends on the user's technical skills and desire for customization. Sellfy prioritizes ease of use, making it ideal for non-technical users who want a quick and straightforward setup, even if it means less flexibility. WooCommerce, while offering extensive customization options, requires more technical expertise and may be overwhelming for beginners. Therefore, if simplicity is paramount, Sellfy is preferred. However, if extensive control and customization are needed, even at the cost of a more complex setup, WooCommerce is the better choice.

Which platform better supports selling digital products and subscriptions?

Sellfy is a better platform for selling digital products and subscriptions due to its explicit focus on creators and its built-in features like email marketing and affiliate programs. While WooCommerce offers flexibility and customizability, it requires additional plugins and extensions for features like digital product delivery and subscription management, increasing complexity and cost. Sellfy's all-in-one approach simplifies the process for creators, providing a more streamlined experience.

What are the advantages of Sellfy?

Sellfy's advantages include ease of use, especially for creators unfamiliar with e-commerce complexities. It offers built-in marketing tools like email campaigns and affiliate programs, simplifying promotion. Sellfy handles print-on-demand, freeing creators from logistics. It also offers instant payouts via PayPal and Stripe. Finally, Sellfy provides a streamlined setup for selling digital products, subscriptions, and physical goods, all within a single platform.

What are the disadvantages of Sellfy?

Sellfy's disadvantages include limited payment options (only PayPal and Stripe), lack of granular control over download limits, no option for order-level discounts, and potentially high pricing for low-volume sellers. Some users also find the limited customization options restrictive.

Alternatives to Sellfy and WooCommerce

Shopify

Shopify is a popular e-commerce platform that provides businesses of all sizes with the tools to create and manage online stores. From website design and product listings to payment processing and shipping, Shopify offers a comprehensive suite of features. It also provides additional tools for marketing, inventory management, and customer relationship management. Shopify is known for its user-friendly interface, scalability, and extensive app store, making it suitable for both beginners and experienced online retailers.

Ecwid

Ecwid is an e-commerce platform designed for small to medium-sized businesses. It allows you to easily add an online store to your existing website or social media pages. You can manage sales, inventory, payments, shipping, and marketing from a single platform. Ecwid offers a free plan with paid options available for expanded features and sales volume. They are known for their ease of use, strong customer support, and integrations with popular platforms.

Kajabi

Kajabi is an all-in-one platform designed to help you create and sell digital products and services like online courses, memberships, and podcasts. It provides all the tools you need in one place, including website building, marketing, payment processing, and analytics. With Kajabi, you have full control over your content and pricing, and you keep all of your revenue. It's suitable for individual creators and small to medium-sized businesses looking to establish an online presence and generate revenue from their expertise.

BigCommerce

BigCommerce is a popular e-commerce platform designed for businesses of all sizes, though its advanced features are particularly attractive to larger businesses. It offers a comprehensive suite of tools to build and manage your online store, including features for both B2C and B2B selling. BigCommerce stands out for its flexibility and open approach, allowing extensive customization and integration with other business systems. The platform promises reliability, scalability, and robust security to support business growth.

Magento Open Source

Magento Open Source is a free and adaptable platform for building online stores. It gives businesses complete control over their website design, functionality, and data. While technically skilled to set up, it's a popular choice for companies who want a customized online store without being locked into a rigid software solution.

Sana Commerce Cloud

Sana Commerce Cloud is a cloud-based e-commerce platform designed specifically for mid-sized and large businesses using SAP or Microsoft Dynamics. It offers a pre-built framework and tools to launch your online store quickly, pulling data directly from your existing ERP system. This tight integration eliminates the need for manual data entry, reduces errors, and ensures accurate information across your online store and business operations. Sana Commerce Cloud prioritizes serving the complex needs of B2B companies with features like detailed product catalogs, personalized pricing, and self-service portals for buyers.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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