Wrike vs Airtable

by Gralio Apr 16, 2025

Wrike and Airtable are both powerful work management platforms, but cater to different needs. Wrike excels in structured project management with robust features for planning, tracking, and reporting. Airtable shines in its flexibility, allowing users to create custom solutions and adapt to various workflows. Choosing between the two depends on whether your team prioritizes structured project management or flexibility and customization.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 6975 reviews and 60 websites, saving 1 day, 15 hours, 15 minutes of reading.

Logo of Wrike
Logo of Airtable

About

Wrike is a versatile work management platform designed to streamline workflows and improve efficiency for teams of all sizes. It centralizes work, providing a single source of truth and offering various views like Gantt charts and Kanban boards. Wrike allows automation of routine tasks, provides real-time insights through dashboards, and facilitates seamless collaboration. It features tools for proofing and approvals, resource management, and integrates with popular business applications. Wrike is a comprehensive solution suitable for various departments, from marketing and IT to operations and product development.
Airtable is a flexible work platform used by teams to organize projects and streamline workflows. It's like a spreadsheet, but with added features for project management, task tracking, and automation. It allows you to build custom applications without coding, making it adaptable to various departments and use cases like marketing, sales, and product development. Airtable aims to improve team collaboration and efficiency by centralizing information and automating tasks.

Summary

Main difference
Wrike offers a more structured approach to project management with robust Gantt charts and pre-built templates, ideal for teams needing clear timelines and established processes. Airtable provides greater flexibility and customization, allowing users to build custom applications and adapt the platform to various workflows, making it suitable for less structured or evolving projects.

Relative strengths of Wrike (compared to Airtable)

  • Stronger project management features with Gantt charts and critical path.

  • More comprehensive reporting and analytics capabilities.

  • Better suited for complex projects with dependencies and timelines.

Relative weaknesses of Wrike (compared to Airtable)

  • Less flexible and customizable than Airtable.

  • Steeper learning curve for new users.

  • Can be more expensive than Airtable for smaller teams.

What companies are using Wrike and Airtable?

SIMULYTIC - a Siemens AG Venture is a customer
SIMULYTIC - a Siemens AG Venture
ABB is a customer
ABB
AVEVAI is a customer
AVEVAI
Ogilvy is a customer
Ogilvy
Schneider Electric is a customer
Schneider Electric
T-Mobile is a customer
T-Mobile
Lyft is a customer
Lyft
No data

Who is using Wrike and Airtable?

No data
Inovo VC
CEE-focused VC with a few unicorn investments
Weekend Fund
An early-stage fund from the founder of Product Hunt Ryan Hoover
Kevin Jurovich
Co-founder & CEO at Circles and Huble
Kai Cromwell
eCommerce SEO
COCOA
Prev VC, now angels 😇
Show all 11 stacks

Who should use Wrike VS. Airtable

Wrike is a versatile work management platform that centralizes tasks, projects, and communication. Users praise Wrike's intuitive interface, flexible workflows, and real-time collaboration features. However, some users find the mobile app underwhelming and dislike the separation of tasks and projects in reporting. Wrike is best suited for teams seeking improved workflow efficiency and streamlined project management.

Airtable is a versatile platform ideal for teams of all sizes, from startups to large enterprises, seeking to centralize information and streamline workflows. Users praise its visual appeal and customizability, enabling efficient project management and collaboration. However, some find the mobile app and form customization options limited. Airtable is a good fit for businesses across various sectors, including healthcare, finance, and technology, looking to improve productivity and team communication.

  • Best for small, medium, and large businesses seeking enhanced collaboration and streamlined workflows.

  • Ideal for IT, marketing, professional services, and software development teams.

  • Best for small, medium, and large businesses seeking enhanced collaboration.

  • Suitable for businesses across various industries, including healthcare, finance, and technology.

Wrike and Airtable features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Centralized work management
    Supported

    Wrike centralizes all work into one platform with customizable views and workspaces.

    Supported

    Airtable centralizes work management with customizable views and workspaces for comprehensive project visualization.

  • Progress tracking and reporting
    Supported

    Wrike offers progress tracking with customizable reports and dashboards.

    Supported

    Airtable supports progress tracking with progress bars and customizable reports.

  • Interface Builder
    Not supported

    Wrike does not offer an interface builder for creating custom applications.

    Supported

    Airtable offers Interface Designer for building custom interfaces without coding.

  • Project management integrations
    Partially supported

    Wrike integrates with Jira. Integrations with Trello and Asana are not explicitly mentioned, but likely achievable through its extensive integrations and custom connectors.

    Supported

    Airtable supports integrations with popular project management tools like Jira, Trello, and Asana, enhancing workflow automation, collaboration, and data management.

  • Data analysis integration
    Unknown

    Wrike integrates with various data analysis tools, but Zoho Analytics is not explicitly mentioned.

    Partially supported

    Airtable can be integrated with various data analysis tools, but integration with Zoho Analytics is not explicitly mentioned. However, given its existing integrations with similar tools, it is likely feasible.

  • Interactive reports
    Partially supported

    Wrike offers interactive reports with filtering. Drill-down is supported via third-party integrations.

    Supported

    Airtable supports interactive reports, including drill-down functionality within chart visualizations and filtering capabilities through various extensions like Chart, Summary, Pivot Table, and Page Designer.

Qualities

  • Value and Pricing Transparency
    -0.11
    Neutral sentiment
    -0.45
    Rather negative sentiment
  • Customer Service
    +0.76
    Strongly positive sentiment
    +0.07
    Neutral sentiment
  • Ease of Use
    +0.61
    Rather positive sentiment
    +0.79
    Strongly positive sentiment
  • Reliability and Performance
    +0.7
    Strongly positive sentiment
    +0.64
    Rather positive sentiment
  • Ease of Implementation
    -0.14
    Neutral sentiment
    +0.32
    Rather positive sentiment
  • Scalability
    +0.73
    Strongly positive sentiment
    +0.05
    Neutral sentiment

Wrike and Airtable Pricing

No data

User sentiment

Neutral
-0.11

See full Pricing page

No data

User sentiment

Rather negative
-0.45

See full Pricing page

Wrike and Airtable review insights

6891 reviews analysed from and

Users love

  • The platform is intuitive and easy to navigate.
  • Wrike offers great flexibility and customization options for workflows, dashboards and reports.
  • Real-time updates and collaboration features like file sharing and task comments are very helpful.
  • Blueprints are an excellent feature to streamline repetitive tasks and processes.
  • Visually appealing front-end for database management.
  • Customizable with many different views like Kanban, Calendar, Grid, etc.
  • Great for collaborating with teams and keeping everyone on the same page.
  • Powerful automation features to streamline workflows.

Users dislike

  • Projects and tasks are treated as separate items making reporting difficult.
  • The mobile app is underwhelming and not intuitive.
  • Some useful features like dashboard customization are cost prohibitive.
  • Importing data from Excel is clunky and expensive.
  • Mobile app is underwhelming with limited functionality.
  • Limited customization options for forms and interfaces.
  • Steep learning curve for advanced features.
  • The Page Designer app is severely lacking.

Wrike and Airtable Ratings

  • G2
    4.2/5
    (2525)
  • G2
    4.6/5
    (2423)
  • Capterra
    4.7/5
    (1943)
  • Glassdoor
    3.4/5
    (173)

Company health

Employee growth

4% increase in the last year
14% increase in the last year

Web traffic

7% decrease in the last quarter
11% increase in the last quarter

Financing

December 2014 - $26M
January 2022 - $1B

How do Wrike's project and task management features compare to Airtable's database-centric approach?

Wrike offers dedicated project and task management features like Gantt charts, Kanban boards, and custom statuses/workflows built for managing complex projects. Airtable, while capable of project management, approaches it from a database perspective. Its strength lies in its flexible data organization and linking of records across different tables, which can be adapted for project tracking but may require more setup and customization to achieve the same level of project management functionality as Wrike.

Which product offers better scalability for a rapidly growing team, given Airtable's limitations?

Wrike offers better scalability than Airtable for a rapidly growing team. While both platforms cater to various business sizes, Wrike has a significantly higher scalability score (0.73) compared to Airtable (0.05). Given Airtable's limitations in scaling, as noted in its low score, Wrike is the more suitable choice for a team anticipating rapid growth.

What are the advantages of Wrike?

Wrike offers stronger project and task management capabilities, specifically designed for tracking and managing complex projects with features like Gantt charts and Kanban boards. While both platforms offer collaboration features, Wrike's real-time updates and proofing/approval tools provide a more structured approach for team collaboration, particularly valuable for project-driven teams. Wrike also demonstrates slightly better customer service and reliability based on user reviews.

What are the disadvantages of Wrike?

Wrike users dislike the separation of projects and tasks, which complicates reporting. The mobile app is considered underwhelming and unintuitive. Furthermore, some desirable features, like dashboard customization, come at an extra cost, and importing data from Excel can be cumbersome and expensive.

Alternatives to Wrike and Airtable

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wrike vs ClickUp
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wrike vs Smartsheet
Collaborative work management: spreadsheets meet powerful automation.
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Logo of monday.com
wrike vs monday.com
Visualize, manage, and automate teamwork.
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Logo of Asana
wrike vs Asana
Teamwork, projects, and tasks organized in one shared space.
Read more
Logo of Trello
wrike vs Trello
Visually manage projects, track tasks, and collaborate seamlessly.
Read more
Logo of Quickbase
wrike vs Quickbase
Build custom apps fast, without code, to connect and automate work.
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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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