Thryv vs Brevo Sales Platform

by Gralio Feb 09, 2025

Thryv and Brevo Sales Platform cater to different needs. Thryv is an all-in-one solution ideal for businesses seeking centralized management of various functions, including marketing, CRM, and payments. Brevo Sales Platform focuses on streamlining sales processes and aligning sales and marketing efforts, making it a good fit for sales-driven businesses. Brevo offers better value for money, while Thryv offers broader functionality.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 980 reviews and 60 websites, saving 5 hours, 56 minutes of reading.

Thryv

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Brevo Sales Platform

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About

Thryv is a cloud-based software platform designed to help small businesses manage their operations and customer interactions. It offers a suite of tools including CRM, marketing automation, online appointment scheduling, payment processing, and reputation management. Thryv aims to centralize all essential business functions in one place, simplifying tasks such as communication, scheduling, invoicing, and marketing. This allows small business owners to improve efficiency, save time, and focus on growth.

Brevo Sales Platform helps businesses manage sales processes within a single platform. It offers tools for pipeline management, tracking deals, and recording sales calls. The platform focuses on aligning sales and marketing efforts to improve efficiency and customer engagement. It emphasizes data-driven decisions for personalized outreach across various channels like email and SMS. Brevo Sales Platform caters to businesses of all sizes and integrates with existing tools like CRM and e-commerce platforms.

Summary

Main difference

Thryv offers a comprehensive suite of tools for various business functions, including marketing, CRM, and payments, making it suitable for businesses needing an all-in-one solution. Brevo Sales Platform focuses on sales pipeline management, sales automation, and aligning sales and marketing efforts, making it better for businesses prioritizing sales process optimization.

Relative strengths of Thryv (compared to Brevo Sales Platform)

Thryv provides a centralized platform encompassing various business functions, streamlining operations.
Thryv offers strong social media management capabilities, allowing scheduling and posting on multiple platforms.
Thryv includes automated appointment reminders, enhancing customer service and reducing no-shows.

Relative weaknesses of Thryv (compared to Brevo Sales Platform)

Thryv's pricing is significantly higher than Brevo Sales Platform, potentially impacting value for money.
Thryv users report billing issues and problems with Thryv Pay, raising concerns about reliability.
Thryv's customer support responsiveness can be inconsistent, especially regarding cancellations.

Who should use Thryv VS. Brevo Sales Platform

Thryv is an all-in-one business management platform ideal for small businesses looking to centralize operations. Users appreciate its social media management and automated reminders. However, some have reported billing issues and glitches. Consider exploring alternatives like Keap or SuiteDash if these concerns are critical for your business.

Brevo Sales Platform is an affordable, easy-to-use platform ideal for small businesses seeking streamlined sales and marketing. Users praise its integrated tools, meeting scheduling, and responsive customer support. However, some find the CRM functionalities basic and desire more contact management customization. Despite occasional account issues and a lack of a mobile app, its pricing and ease of use make it a strong contender.

Best fit for small to medium-sized businesses seeking an all-in-one solution.
Suitable for most industries, particularly those focused on direct customer interaction.

Best for small businesses.
Suitable for various industries.

Thryv and Brevo Sales Platform features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Sales pipeline management

Not supported

Thryv does not offer customizable sales pipeline management.

Supported

Brevo Sales Platform allows customizing sales pipelines and tracking deals at every stage.
Centralized business management platform

Supported

Thryv centralizes business management with various tools in one platform.

Supported

Brevo centralizes business tools, manages sales, and enables team collaboration.
Customer Relationship Management (CRM)

Supported

Thryv supports contact management, marketing automation, and likely lead management. Sales automation is less clear.

Supported

Brevo Sales Platform offers tools for contact management, lead management, sales and marketing automation.
Content scheduling

Supported

Thryv allows scheduling and automating content across social media.

Not supported

Brevo does not support scheduling content across social media platforms.
Listings management

Supported

Thryv centralizes online presence management across multiple platforms.

Not supported

Brevo Sales Platform does not support managing business listings.
Social media scheduling

Supported

Thryv allows scheduling posts across various social media platforms.

Not supported

Brevo Sales Platform does not support social media scheduling.

Qualities

Value and Pricing Transparency

-0.59

Rather negative sentiment

No data
Customer Service

+0.43

Rather positive sentiment

No data
Ease of Use

+0.58

Rather positive sentiment

No data
Reliability and Performance

-0.1

Neutral sentiment

No data
Ease of Implementation

+0.02

Neutral sentiment

No data
Scalability

-0.6

Rather negative sentiment

No data

Thryv and Brevo Sales Platform Pricing

Thryv offers a suite of business management tools with different bundled plans: Essential, Growth, and Ultimate. A free plan with limited functionality is also available. Each bundle includes features from Thryv Marketing Center, Business Center and Command Center. Add-ons like Reporting Center, Thryv Signatures, Website Builder, and ThryvPay are also available for additional costs.

Plans

User sentiment

Rather negative

-0.59

See full Pricing page

Brevo offers a tiered subscription pricing model with a free plan and paid plans. The free plan includes basic features and limitations. Paid plans offer increased limits and additional features.

Plans

See full Pricing page

Thryv and Brevo Sales Platform review insights

920 reviews analysed from and

Users love

The centralized platform for managing various business functions is a big plus.
Thryv is praised for its robust social media management capabilities.
Automated appointment reminders are highly appreciated by users.
Customer support is generally friendly and helpful during the initial setup process.

Affordable pricing, especially for the features offered.
Easy-to-use interface for creating and scheduling email campaigns.
Seamless integration of various marketing and sales tools (email, SMS, CRM, meetings).
Meeting scheduling tool with multiple meeting options, even in the free version.
Excellent and responsive customer support.

Users dislike

Thryv Pay has a lot of bugs and issues.
Many users report billing problems and unauthorized charges.
Customer support can be unresponsive, especially regarding cancellations.
Some features, like the mobile app, are slow and glitchy.

Limited customization options for contact management interface.
Brevo Meetings lacks text formatting options and space for longer descriptions.
CRM functionality is basic compared to dedicated CRM systems.
Occasional account shutdowns due to misinterpreted bounce and complaint rates.
Mobile app is not available, making access on the go difficult.

Thryv and Brevo Sales Platform Ratings

No data

Company health

Employee growth

1% increase in the last year

No data

Web traffic

9% decrease in the last quarter

No data

Financing

No data

How effectively does each platform integrate sales and marketing efforts?

Thryv integrates sales and marketing through its centralized platform, combining CRM, marketing automation (email, SMS, social media), and other business functions. However, user reviews suggest that some features are underdeveloped or buggy, potentially hindering smooth integration. Brevo Sales Platform focuses on aligning sales and marketing with tools for pipeline management, deal tracking, and personalized outreach through various channels. While it aims for seamless integration, its CRM functionality is considered basic, potentially limiting its effectiveness for complex sales and marketing strategies.

Which product provides better reporting and analytics for sales pipeline management?

Brevo Sales Platform offers better reporting and analytics for sales pipeline management. While Thryv offers a broader suite of tools, its focus is on overall business management rather than deep sales analytics. Brevo specifically highlights data-driven decision-making and provides tools dedicated to pipeline management, deal tracking, and sales call recording, suggesting more robust reporting capabilities centered around sales performance.

What are the advantages of Thryv?

Thryv offers a more comprehensive suite of features for small businesses, including CRM, marketing automation, online appointment scheduling, payment processing, and reputation management, all within a single platform. This centralized approach can be more appealing to smaller businesses looking to simplify their operations and manage everything in one place. Thryv also boasts stronger social media management capabilities, enabling businesses to schedule and publish content across various platforms. While user reviews mention issues with Thryv Pay and customer support responsiveness, its centralized platform and social media tools remain key advantages.

What are the disadvantages of Thryv?

Thryv suffers from reported billing issues and unauthorized charges, particularly with its ThryvPay feature. Customer support responsiveness seems inconsistent, especially regarding cancellations. Some users find the mobile app and other features slow or glitchy. Finally, negative sentiment around pricing suggests it may not be the most cost-effective option for all small businesses.

Is Thryv cheaper than Brevo Sales Platform?

No, Thryv is not cheaper than Brevo Sales Platform. Thryv's bundles range from $456/month to $761/month, while Brevo Sales Platform's Business plan is $16.17/month and they offer custom Enterprise pricing. Therefore, Brevo Sales Platform is significantly cheaper than Thryv.

Alternatives to Thryv and Brevo Sales Platform

Keap

Keap is an all-in-one CRM and sales & marketing automation platform designed for small to mid-sized businesses. It helps you capture, organize, and manage leads, automate marketing and sales processes, and improve customer relationships. Keap offers tools for email marketing, lead scoring, sales analytics, and more. It aims to help businesses increase sales and revenue through automation and streamlined processes.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

SuiteDash

SuiteDash is a cloud-based software platform designed for small and medium-sized businesses. It offers a comprehensive suite of tools including CRM, project management, billing, online appointment scheduling, file sharing, and a client portal. SuiteDash aims to replace multiple single-purpose software solutions with one integrated platform, saving businesses money and streamlining operations. The platform is fully customizable to match your brand and offers automation features to improve efficiency.

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Birdeye

Birdeye is an all-in-one experience marketing platform designed for multi-location businesses and local brands. It helps businesses manage their online presence, improve their reputation, and connect with customers through various channels like reviews, social media, and messaging. Birdeye uses AI to streamline tasks like generating social media posts, managing online listings, and analyzing customer feedback. Its goal is to help businesses enhance customer experience, build loyalty, and stand out in their local markets.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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