Semrush vs Notion

by Gralio Feb 25, 2025

Semrush and Notion cater to different needs. Semrush excels in online visibility and marketing analytics, while Notion shines as an all-in-one workspace for team collaboration and project management. Choose Semrush for specialized marketing tools and Notion for versatile team productivity and organization.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 9071 reviews and 60 websites, saving 2 days, 2 hours, 53 minutes of reading.

Semrush

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Notion

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About

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

Notion is an all-in-one workspace platform designed to help teams organize information, manage projects, and collaborate effectively. It centralizes notes, documents, tasks, and databases, making it easy for teams to access and share information. Notion allows users to customize their workspace with templates and integrations and offers AI features for writing assistance and information retrieval. It aims to be a flexible solution that adapts to various work styles and replaces the need for multiple single-purpose tools.

Summary

Main difference

Semrush is a powerful platform tailored for online visibility and marketing analytics, offering a comprehensive suite of tools for SEO, competitor analysis, and content marketing. Notion, conversely, excels as a versatile workspace for teams, centralizing information, managing projects, and fostering seamless collaboration.

Relative strengths of Semrush (compared to Notion)

Superior SEO and Competitor Analysis Tools: Semrush offers in-depth SEO analysis, competitor traffic insights, and keyword research tools that surpass Notion's capabilities.
Data-Driven Marketing Focus: Semrush provides robust data and analytics for content marketing, paid advertising, and social media management, areas where Notion lacks specialized tools.
Enterprise-Grade Features: Semrush offers enterprise-level SEO solutions and advanced reporting features suitable for larger organizations, while Notion's focus is primarily on team collaboration and workspace organization.

Relative weaknesses of Semrush (compared to Notion)

Limited Project Management Capabilities: Compared to Notion, Semrush lacks robust project management features like task assignments, timelines, and collaborative workspaces.
Steeper Learning Curve: Semrush, with its extensive marketing tools, has a steeper learning curve than Notion, which is known for its user-friendly interface.
Higher Price Point: Semrush's pricing can be significantly higher than Notion's, especially for smaller businesses or teams with limited marketing budgets.

Who is using Semrush and Notion?

Kevin Indig

SEO Authority | Growth Advisor | Hypergrowth Partner

Gaetano Di Nardi

Growth Advisor for B2B SaaS Companies

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Anna York

Digital Marketing Consultant at Anna York Consulting

Brendan Hufford

SaaS Marketing - Growth through Content, Community & SEO

Show all 9 stacks

Olesia Krilyshyn

Sales Acceleration Specialist at Reply.io

Andrew Charlton

SEO Consultant, Founder of SEO tool companies

Kate Donnellan

Founding Marketer at Plain

Celeste Yamile

Founder&Coach at BrandWise Accelerator

Jonathan Parsons

Marketing Director - Clinique UK & Ireland

Show all 6 stacks

Who should use Semrush VS. Notion

Semrush is a comprehensive digital marketing platform enabling businesses to improve their online visibility. Fortune 500 companies and digital marketing agencies utilize Semrush's tools for SEO, content marketing, and competitor analysis. Users praise Semrush's actionable insights and comprehensive data, while some note the cost.

Notion is an all-in-one workspace for teams and individuals. Users love its versatility, collaborative features, and generous free plan. However, some find the platform requires a learning curve and the mobile app has limited functionality. Notion centralizes notes, tasks, and wikis, boosting productivity.

Ideal for small, medium, and large businesses seeking to enhance their online presence.
Best fit for E-commerce, Media & Entertainment, Marketing & Advertising, and Software companies.

Best for small to medium-sized businesses, but also suitable for enterprises.
A good fit for various industries, including Healthcare, Finance, E-commerce, Retail, and more.

Semrush and Notion features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Email & SMS

Not supported

Semrush does not support sending emails or SMS messages.

Partially supported

Notion supports targeted SMS via integrations, but email support is less clear.
Keyword Research

Supported

Semrush supports keyword research with tools and a large database.

Supported

Notion supports keyword research using AI and customizable templates.
Competitor Traffic Analysis

Supported

Semrush supports competitor strategy analysis using traffic data and trend analysis over time.

Partially supported

Notion can be used to organize competitor traffic data from external sources.
Enterprise SEO Solutions

Supported

Semrush offers an Enterprise SEO platform with advanced features for large organizations.

Not supported

Notion helps organize SEO work, but lacks advanced enterprise features.
Data-Driven Content Strategy

Supported

Semrush supports data-driven content strategy with keyword research, competitor analysis, and content effectiveness analysis.

Partially supported

Notion supports data-driven content strategy by enabling content planning, organization, and basic data analysis.
Note organization

Not supported

Semrush notes are for annotating graphs, not organizing into notebooks.

Supported

Notion supports the ability to organize notes into notebooks, sections, and pages.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Semrush and Notion Pricing

No data

See full Pricing page

Notion offers a tiered subscription pricing model based on the number of seats. They have a free plan and a free trial for Notion AI. Notion AI is an add-on for $8 per member/month, billed annually.

Plans

See full Pricing page

Semrush and Notion review insights

Users love

SEMrush is great in that it provides not only insights and metrics but clear actions to improve a given page or an entire site!
Semrush takes 70% of the time off designing campaigns that rely on keywords, competitor behavior, or site insights.
I love the way how it shows the analytics of authority score as well as the detailed traffic report of the site.
Domain Overview, Technical SEO auditing, Keyword Research

The variety of templates and projects that are ready for use.
Seamless collaboration with the team thanks to the real-time working feature.
The generous free plan which meets the needs of most casual users.
It’s so versatile and easy to use! All-in-one software for productivity, notes, and more.

Users dislike

The pricing for SEMrush can be steep, especially since the social media calendar posting feature, now costs an additional $29 per month.
SEMrush has a robust monetization system that adds up very quickly.
Price was a little high for the smallest package.
The cost - we used to be able to share accounts, but now have to register separate accounts for all users.

The platform is not intuitive - it requires several hours of learning to fully understand what this platform is capable of.
Limited offline access capabilities.
The mobile app is underwhelming with limited functionality.
Limited font selection

Semrush and Notion Ratings

G2

4.5/5

(2095)
Capterra

4.7/5

(2131)
Glassdoor

4.0/5

(272)

G2

4.7/5

(2596)
Capterra

4.7/5

(2184)
TrustPilot

2.9/5

(93)
Glassdoor

4.7/5

(172)

Company health

Employee growth

13% increase in the last year

92% increase in the last year

Web traffic

5% decrease in the last quarter

Financing

January 2018 - $40M

No data

How do Semrush's enterprise SEO features compare to Notion's project management capabilities?

Semrush's enterprise SEO features focus on improving online visibility through keyword research, competitor analysis, and technical SEO audits. Notion, on the other hand, centers on project management and team collaboration, offering features like task management, note-taking, and document sharing. While Semrush helps businesses understand and improve their search engine rankings, Notion helps teams organize and manage their work. They serve different purposes and are not directly comparable.

Which product better supports data-driven content strategy versus team collaboration and knowledge management?

Semrush better supports a data-driven content strategy with its focus on SEO, competitor analysis, keyword research, and content effectiveness analysis. Notion, while excellent for team collaboration and knowledge management with its shared workspaces, real-time co-editing, and flexible organization features, is not specifically designed for data-driven content strategy in the same way Semrush is.

What are the advantages of Semrush?

Semrush's advantage lies in its comprehensive suite of tools specifically designed for online visibility and marketing, particularly SEO. It offers robust features for keyword research, competitor analysis, and content strategy, enabling data-driven decisions to improve online presence. This makes it ideal for businesses focused on SEO and digital marketing, unlike Notion, which is a more general workspace and project management platform.

What are the disadvantages of Semrush?

Semrush's main disadvantage is its cost, which can be prohibitive, especially for smaller businesses or those with limited budgets. Users frequently cite the pricing as a significant concern, particularly with add-on features increasing the overall expense. While it offers robust features, the complexity can also be a drawback, requiring a significant time investment to learn and utilize the platform effectively.

Alternatives to Semrush and Notion

Ahrefs

Ahrefs is a suite of online tools designed to improve a website's search engine ranking and visibility. It provides data and insights on competitors, keywords, backlinks, and website content. Businesses use Ahrefs to research competitor strategies, discover relevant keywords, find link-building opportunities, audit their website for SEO issues, and track their ranking progress against competitors. Ahrefs is known for its large database and focus on data accuracy for marketing professionals.

ClickUp

ClickUp is a comprehensive work management platform designed to consolidate various work processes into one centralized location. It offers a wide array of features including task management, project planning, document collaboration, communication tools, goal setting, and automation options. ClickUp aims to enhance team collaboration, improve visibility across projects, and streamline workflows for increased productivity regardless of team size or industry.

Similarweb

Similarweb is like a giant spyglass for the internet. It helps you understand what people are doing online, so you can make smarter decisions for your own website and marketing. Want to know who your competitors are online? Similarweb shows you. Want to see which websites are sending traffic to your competitors (so you can try to get them to send traffic to you)? Similarweb shows you that too. You can even see what keywords people are using to find your competitors, and which online ads are working best for them. Basically, if you want to know how your website stacks up against the competition and find new opportunities to grow online, Similarweb gives you the information to do it.

Confluence

Confluence is a collaborative workspace designed to streamline teamwork and knowledge sharing. It allows you to create, organize, and collaborate on documents, projects, and ideas in one central hub. This eliminates scattered information and keeps everyone on the same page. Confluence integrates with other tools and is highly customizable to adapt to various team needs, from product launches to marketing strategies.

SE Ranking

SE Ranking is an all-in-one SEO software suite designed to help businesses improve their search engine rankings. It offers a wide range of tools, including keyword research, competitor analysis, website audits, backlink monitoring, and rank tracking. SE Ranking is known for its user-friendly interface and comprehensive set of features, making it suitable for both SEO beginners and experienced professionals. It aims to provide actionable insights and data-driven recommendations to optimize website content, improve visibility, and attract more organic traffic.

Coda

Coda is a collaborative workspace tool that combines aspects of documents, spreadsheets, and applications. It allows teams to create customized documents with integrated features such as tables, buttons, and automations. Coda aims to centralize information, streamline workflows, and replace multiple single-purpose tools. It's suitable for various teams and tasks like project management, OKR tracking, and creating knowledge bases. Coda is free for individual use with tiered paid plans for teams.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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