Intuit Mailchimp vs HubSpot Marketing Hub

by Gralio Feb 06, 2025

Intuit Mailchimp and HubSpot Marketing Hub are both powerful marketing platforms, but they cater to different needs. Mailchimp excels in user-friendliness and affordability, while HubSpot offers a more comprehensive suite of marketing tools with advanced automation and CRM integration. The best choice depends on your specific business needs, budget, and marketing goals.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 7424 reviews and 60 websites, saving 1 day, 17 hours, 44 minutes of reading.

Intuit Mailchimp

Website LinkedIn Twitter

HubSpot Marketing Hub

Website LinkedIn Twitter

About

Intuit Mailchimp is a popular email marketing platform designed for businesses of all sizes. It helps you create and send marketing emails, automate your email campaigns, and track your results. Mailchimp offers tools to help you grow your audience, segment your customers, and personalize your messaging. It also provides integrations with popular e-commerce platforms and other business tools. Mailchimp stands out with its user-friendly interface, extensive features, and data-driven recommendations to improve your marketing performance.

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Summary

Main difference

Intuit Mailchimp is better for you if you prioritize user-friendliness and need a platform with transparent pricing, especially if you are starting with email marketing and have a limited budget. HubSpot Marketing Hub is better for you if you require a comprehensive marketing platform with advanced automation, CRM integration, and multi-channel campaign management capabilities, and if budget is less of a concern.

Relative strengths of Intuit Mailchimp (compared to HubSpot Marketing Hub)

Offers a generous free plan and transparent pricing, making it more accessible for smaller businesses or those starting with email marketing.
Provides a more user-friendly interface, simplifying email campaign creation and management.
Offers robust segmentation and email automation features specifically designed for email marketing.

Relative weaknesses of Intuit Mailchimp (compared to HubSpot Marketing Hub)

Lacks advanced marketing automation and multi-channel campaign management capabilities compared to HubSpot.
Integrations are primarily focused on e-commerce and basic marketing tools, not as extensive as HubSpot's CRM and sales integrations.
Free plan limitations on templates and automation can be restrictive for growing businesses.

Who is using Intuit Mailchimp and HubSpot Marketing Hub?

No data

John Short

CEO at Compound Growth Marketing

Who should use Intuit Mailchimp VS. HubSpot Marketing Hub

Mailchimp is an email marketing platform perfect for businesses seeking user-friendly design and robust features. Users praise its intuitive interface and integrations but note potential limitations with the free plan and customer support response times. A great option for those looking to elevate their email marketing efforts.

HubSpot Marketing Hub is a user-friendly platform ideal for businesses of all sizes seeking to streamline their marketing efforts. It offers robust analytics and reporting, seamless integrations, and excellent training resources. Users praise its ease of use and comprehensive features, but note the limited free version and potentially high costs associated with contacts. Consider HubSpot if you prioritize inbound marketing and lead generation but be mindful of pricing.

Best for small to medium-sized businesses.
Ideal for various sectors, including e-commerce, retail, marketing, and more.

Best fit for small, medium, and large businesses.
Ideal for various sectors, including Healthcare, Finance, E-commerce, Retail, and more.

Intuit Mailchimp and HubSpot Marketing Hub features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Workflows and Bot Builders

Partially supported

Mailchimp offers workflows and integrates with bot builders like airSlate for campaign automation.

Supported

HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.
Email and Form Automation

Supported

Mailchimp excels at email automation, including triggered emails and form-based workflows.

Supported

HubSpot Marketing Hub supports email and form automation, streamlining workflows and saving time.
Multi-Channel Campaigns

Supported

Mailchimp supports multi-channel campaigns, including SMS and social media integrations.

Supported

HubSpot Marketing Hub supports multi-channel campaigns, including SMS and social media.
Campaign tracking

Supported

Intuit Mailchimp offers robust campaign tracking features including analytics, reporting, and integrations. Users can track opens, clicks, website visits and attribute revenue to email campaigns. The tool offers both automated reporting and granular insights into campaign performance.

Supported

HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.
Drip Campaigns

Supported

Intuit Mailchimp fully supports the automation and sending of pre-defined email sequences for lead nurturing and user onboarding with personalized content through its drip campaigns.

Supported

HubSpot Marketing Hub supports drip campaigns, allowing users to automate and send pre-defined sequences of emails to nurture leads or onboard users with personalized content, though full functionality may require a subscription higher than the Starter plan.
Segmentation Integration

Supported

Intuit Mailchimp has robust support for segmentation integration with email marketing tools, allowing users to create, manage, and use predefined segments to enhance their email marketing efforts.

Supported

HubSpot Marketing Hub supports segmentation integration with email marketing tools, both natively and through integration with Segment.

Qualities

Value and Pricing Transparency

-0.46

Rather negative sentiment

-0.57

Rather negative sentiment
Customer Service

+0.3

Rather positive sentiment

+0.65

Rather positive sentiment
Ease of Use

+0.85

Strongly positive sentiment

+0.8

Strongly positive sentiment
Reliability and Performance

+0.72

Strongly positive sentiment

+0.42

Rather positive sentiment
Ease of Implementation

+0.55

Rather positive sentiment

+0.21

Neutral sentiment
Scalability

+0.05

Neutral sentiment

+0.29

Neutral sentiment

Intuit Mailchimp and HubSpot Marketing Hub Pricing

Mailchimp offers a Free plan with a limit of 500 contacts and 1,000 emails per month. The Essentials plan starts at $13/month for 500 contacts, the Standard plan at $20/month for 500 contacts, and the Premium plan at $350/month for 10,000 contacts. They offer a 15% discount for nonprofits and charities. For high-volume senders with more than 200,000 contacts, custom pricing is available. Users can also opt for a Pay As You Go plan for email credits.

Plans

User sentiment

Rather negative

-0.46

See full Pricing page

HubSpot Marketing Hub offers different plans, including Professional and Enterprise. Pricing is not directly disclosed on the page and requires contacting sales. There is no mention of a free plan or free trial.

User sentiment

Rather negative

-0.57

See full Pricing page

Intuit Mailchimp and HubSpot Marketing Hub review insights

7424 reviews analysed from and

Users love

User-friendly interface, praised for its ease of use.
Excellent integration with various platforms and tools, such as Facebook, WordPress, and Shopify.
Provides detailed analytics and reporting features.
Offers a generous free plan, which is particularly beneficial for beginners and small businesses.

User-friendly interface consistently praised for its ease of use.
The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
Excellent training resources and a very active user community.
HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Users dislike

Free plan limitations on templates and automation features are frustrating for users.
Limited customization options for email templates.
Customer support response times can be slow.
Pricing can be expensive as your email list grows.

The "free" version is extremely limited and most core features require paid access.
Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
Some users report slow loading times and occasional glitches or bugs.
Email templates can be difficult to customize beyond basic edits.

Intuit Mailchimp and HubSpot Marketing Hub Ratings

G2

4.3/5

(2507)

G2

4.4/5

(2526)
Capterra

4.5/5

(2401)
Glassdoor

4.0/5

(3550)

Company health

Employee growth

3% increase in the last year

15% increase in the last year

Web traffic

3% decrease in the last quarter

10% decrease in the last quarter

Financing

March 2018 - $0

July 2012 - $101M

How easy is Mailchimp versus HubSpot to use for email template customization?

Mailchimp is generally considered easier to use for email template customization than HubSpot. While both offer drag-and-drop builders and pre-built templates, Mailchimp's interface is often praised for its user-friendliness. However, Mailchimp users do cite limited customization options as a drawback. HubSpot users also report difficulty customizing templates beyond basic edits, suggesting it may have a steeper learning curve or less flexibility for advanced customization.

Which platform, Mailchimp or HubSpot, best integrates with existing e-commerce platforms?

Both Mailchimp and HubSpot offer integrations with e-commerce platforms. However, Mailchimp is generally considered to have more extensive pre-built integrations specifically designed for e-commerce, making it easier to connect with platforms like Shopify, WooCommerce, and others. While HubSpot integrates with e-commerce platforms, it often requires more custom setup or relies on third-party integrations. Therefore, for direct, out-of-the-box e-commerce integrations, Mailchimp is often the preferred choice.

What are the advantages of Intuit Mailchimp?

Intuit Mailchimp offers a user-friendly interface praised for its ease of use, especially beneficial for beginners. It provides a generous free plan, unlike HubSpot Marketing Hub's limited free version, making it more accessible for small businesses or those starting with email marketing. Mailchimp also offers transparent pricing, while HubSpot Marketing Hub requires contacting sales for pricing details. Finally, Mailchimp boasts extensive integrations with various platforms and tools, including popular e-commerce platforms, expanding its functionality and potential user base.

What are the disadvantages of Intuit Mailchimp?

Mailchimp's free plan has limitations on templates and automation features. Users have reported limited customization options for email templates. Customer support response times can be slow, and pricing can become expensive as your email list grows.

Is Intuit Mailchimp cheaper than HubSpot Marketing Hub?

Mailchimp offers a free plan and paid plans starting at $13/month. HubSpot Marketing Hub pricing requires contacting sales, suggesting higher custom pricing. Therefore, Mailchimp is likely cheaper than HubSpot, especially for smaller businesses or those with limited budgets.

Alternatives to Intuit Mailchimp and HubSpot Marketing Hub

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

Contlo

Contlo is an AI-powered marketing platform designed for online stores. It helps you engage customers with personalized messages across email, text, WhatsApp, and social media. Think automated messages that adapt to each shopper's actions. Contlo also provides insights into customer behavior and campaign performance. Basically, it's like having an extra marketing team focused on using data to improve your results.

Mailchimp All-in-One Marketing Platform

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

GetResponse MAX

GetResponse MAX is a comprehensive marketing platform for businesses that need to communicate with their customers more effectively. It offers tools for email marketing, marketing automation, and selling online. GetResponse MAX stands out because it provides a wide range of features in one place, making it a convenient solution for businesses. With a focus on driving revenue growth, GetResponse MAX promises to help businesses achieve their marketing goals through advanced tools and dedicated support.

Mumara

Mumara is an email marketing automation platform for businesses of all sizes. It helps you create and send personalized email campaigns, track their performance, and improve your results over time. You can manage email lists, automate email sequences based on customer behavior, and design emails without coding experience. Mumara offers different products, including self-hosted and cloud-based options, to fit your needs.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?

Did this help you select your product?

Other issues? Vote & Let us know