GetResponse vs Constant Contact

by Gralio Feb 21, 2025

GetResponse and Constant Contact are both email marketing and automation platforms catering to small and medium businesses. GetResponse offers a wider range of features like webinars and sales funnels, while Constant Contact focuses on simplicity and user-friendliness. GetResponse provides better value, while Constant Contact excels in customer support and ease of use.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 6058 reviews and 60 websites, saving 1 day, 10 hours, 9 minutes of reading.

GetResponse

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Constant Contact

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About

GetResponse is an all-in-one marketing software that helps businesses grow and engage their audience. It offers tools for email marketing, marketing automation, and content creation, including features like email templates, landing pages, webinars, and paid newsletters. With a focus on user-friendliness and affordability, GetResponse caters to businesses of all sizes, from solopreneurs to larger companies, with its tiered plans and powerful features. It stands out for its high deliverability rate, strong customer support, and comprehensive set of features that go beyond basic email marketing.

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

Summary

Main difference

GetResponse is a better value option with a wider set of features, including webinars and advanced marketing automation. Constant Contact is easier to use and provides superior customer support, making it ideal for businesses prioritizing simplicity and reliable assistance.

Relative strengths of GetResponse (compared to Constant Contact)

More comprehensive features (webinars, landing pages, advanced automation)
Better value for money with more features in lower-priced plans
Strong email deliverability rates

Relative weaknesses of GetResponse (compared to Constant Contact)

Less intuitive user interface than Constant Contact
Steeper learning curve for advanced features
Mobile app functionality is limited

What companies are using GetResponse and Constant Contact?

Survicate

CD PROJEKT SA

University of Nottingham

No data

Who should use GetResponse VS. Constant Contact

GetResponse is an affordable, all-in-one marketing platform ideal for small to medium-sized businesses. Users praise its user-friendly interface and excellent customer support. While some find the sales funnel features outdated, many appreciate the robust email marketing and automation capabilities. Perfect for businesses seeking an integrated solution for engaging their audience.

Constant Contact simplifies email marketing for small businesses and non-profits. Users praise its ease of use and robust templates but note concerns about cost and limited customization. With strong customer support and reporting, it's a good option for those prioritizing simplicity over advanced features.

Best for small to medium-sized businesses seeking an all-in-one marketing platform.
Ideal for various sectors, including E-commerce, Retail, Healthcare, and Marketing.

Best for small to mid-sized businesses seeking streamlined email marketing.
Ideal for various sectors, including retail, e-commerce, and non-profits.

GetResponse and Constant Contact features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Email Marketing

Supported

GetResponse supports creating, sending, designing, and personalizing emails, as well as segmenting audiences.

Supported

Constant Contact allows visually appealing emails, personalized messages, and segmented campaigns.
Website Builder

Supported

GetResponse allows creating websites with templates, drag-and-drop, images, videos, and interactive content.

Partially supported

Constant Contact creates websites without coding, but with limited customization and no interactive content.
Marketing Automation

Supported

GetResponse supports automated workflows, email sequences, and personalized messages.

Supported

Constant Contact offers automated email sequences, triggered campaigns, and personalized messages.
Contact segmentation

Supported

GetResponse supports contact segmentation based on various criteria for targeted outreach.

Supported

Constant Contact allows segmenting contacts based on demographics, behaviour and contact details.
Email marketing

Supported

GetResponse allows creating and sending marketing emails, including automation and analytics.

Supported

Constant Contact allows creating and sending marketing emails.
Template builder

Supported

GetResponse offers a drag-and-drop email template builder.

Supported

Constant Contact provides a drag-and-drop email template builder.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

GetResponse and Constant Contact Pricing

No data

See full Pricing page

Constant Contact offers three pricing tiers: Lite, Standard, and Premium. The pricing is based on the number of contacts and email sends. Discounts are available for annual prepay and nonprofits.

Plans

See full Pricing page

GetResponse and Constant Contact review insights

Users love

Excellent customer support, with fast and thorough responses.
User-friendly interface for email marketing and automation.
Good email deliverability rates.
Wide range of features including landing pages, webinars, and automation.
Affordable pricing, especially for beginners.

Easy to use and navigate.
Great email templates.
Excellent customer support.
Robust reporting features.

Users dislike

The sales funnel functionality is outdated and not a priority to update.
Landing pages are not optimized for easy adaptation to computer/mobile versions.
Mobile app is underwhelming with limited functionality.
The "fixed" position setting in the landing page editor is buggy and difficult to use.

The price is pretty high compared to other options.
Add-ons are expensive.
Limited design customization options.
Emails frequently end up in spam folders.

GetResponse and Constant Contact Ratings

G2

4.3/5

(749)
Capterra

4.2/5

(477)

G2

4.0/5

(2530)
Capterra

4.3/5

(2357)

Company health

Employee growth

1% increase in the last year

1% decrease in the last year

Web traffic

No data

9% decrease in the last quarter

Financing

No data

How do GetResponse's automation features compare to Constant Contact's for email workflows?

GetResponse offers more robust marketing automation features compared to Constant Contact. While Constant Contact provides basic autoresponders and some segmentation, GetResponse boasts visual workflow builders, advanced segmentation, and more complex automation scenarios like abandoned cart emails and website behavior tracking. This makes GetResponse better suited for businesses needing sophisticated automated email workflows.

Which product offers better landing page customization, GetResponse or Constant Contact?

GetResponse offers better landing page customization. While both platforms offer landing page builders, GetResponse users appreciate the wider range of features available, while Constant Contact users mention limited design customization options as a drawback. Furthermore, GetResponse users specifically complain about difficulty adapting landing pages for different devices, suggesting they have more customization options that are, however, somewhat buggy. Constant Contact's simplicity, while generally praised, may come at the cost of more advanced customization features.

What are the advantages of GetResponse?

GetResponse offers a wider range of features beyond email marketing, such as landing pages, webinars, and marketing automation workflows. It also boasts a higher user rating on G2 and is praised for its comprehensive feature set and affordability, making it a strong value proposition. While both platforms cater to small businesses, GetResponse's broader toolset may be advantageous for businesses looking for an all-in-one marketing solution.

What are the disadvantages of GetResponse?

GetResponse users report dissatisfaction with the outdated sales funnel functionality, poorly optimized landing pages for mobile devices, a limited mobile app, and buggy landing page editor features. Additionally, its scalability has received negative feedback.

Alternatives to GetResponse and Constant Contact

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Mailchimp All-in-One Marketing Platform

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

VBOUT

VBOUT is an all-in-one marketing platform designed to streamline your marketing efforts. It offers a suite of tools including email marketing, landing page creation, social media management, and marketing automation. VBOUT aims to provide a user-friendly experience with its intuitive interface and features like a drag-and-drop builder. It prides itself on robust customer support and flexible pricing options, making it an attractive option for businesses looking to consolidate their marketing activities in one place.

emfluence Marketing Platform

emfluence Marketing Platform is a digital marketing tool designed for mid-sized businesses. It offers a user-friendly way to manage email marketing, social media, and marketing automation. Key features include email automation, drag-and-drop builders for emails and landing pages, social media management, surveys, and website tracking. The platform emphasizes ease of use and customer support, aiming to provide a comprehensive solution for businesses looking to streamline their digital marketing efforts.

Dext Prepare

Dext Prepare is bookkeeping automation software that helps businesses, like yours, save time and reduce manual data entry. Dext Prepare captures data from receipts and invoices, categorizes it, and then sends it to your accounting software. This eliminates manual data entry and ensures that your financial records are always up-to-date and accurate. Dext Prepare integrates with popular accounting software and offers a mobile app for capturing receipts on the go. It is designed to simplify expense management and streamline financial processes for businesses of all sizes.

WebinarJam

WebinarJam is a cloud-based webinar platform designed for businesses to host live and automated webinars. It offers features like HD video broadcasting, interactive tools like live chat and Q\&A, automated recordings and replays, and integrations with popular marketing tools. WebinarJam allows for flexible scheduling, customizable registration pages, and detailed performance analytics. It's suitable for businesses looking to engage with their audience, generate leads, or deliver online training.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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