Friendbuy vs SaaSquatch

by Gralio Feb 19, 2025

Friendbuy and SaaSquatch are referral marketing platforms with different strengths. Friendbuy prioritizes ease of use and integration with e-commerce platforms, while SaaSquatch offers greater flexibility and customization options. Both aim to help businesses leverage referral programs for growth, but cater to different technical skill levels and program requirements.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 117 reviews and 60 websites, saving 1 hour, 9 minutes of reading.

Logo of Friendbuy
Logo of SaaSquatch

About

Friendbuy helps businesses create and manage referral and customer loyalty programs. It aims to boost sales by turning existing customers into brand advocates. The software integrates with various e-commerce, marketing, and data platforms, allowing businesses to incorporate referral incentives into their customer interactions. Friendbuy focuses on driving new customer acquisition and increasing customer lifetime value, boasting a strong track record with both large and rapidly growing brands.
SaaSquatch is a referral marketing platform designed to help mid-sized and larger companies turn their existing customers into advocates. It allows you to build custom referral programs with rewards and incentives for referring new customers. With customizable templates, various integrations, and fraud detection, SaaSquatch aims to make referral programs easy to manage and effective at driving growth and customer loyalty.

Summary

Main difference
Friendbuy is a better choice for businesses prioritizing ease of use and seamless integrations with popular e-commerce platforms like Shopify. SaaSquatch, conversely, is better suited for businesses needing extensive customization and flexibility in their referral programs, even though it comes with a steeper learning curve.

Relative strengths of Friendbuy (compared to SaaSquatch)

  • Strong e-commerce platform integrations (e.g., Shopify)

  • Easy to use, even for non-technical users

  • Robust fraud detection system

Relative weaknesses of Friendbuy (compared to SaaSquatch)

  • Limited widget customization

  • Less flexible than SaaSquatch

  • Occasional bugs and glitches

Who should use Friendbuy VS. SaaSquatch

Friendbuy is a referral and loyalty program software best for growing e-commerce businesses. Users love its ease of use and integration with platforms like Shopify, along with excellent customer support. However, some find the widget builder clunky and desire more robust analytics. If you're looking to boost customer acquisition and lifetime value through referrals, Friendbuy may be a good fit.

SaaSquatch is a referral marketing platform ideal for mid-sized businesses looking to turn customers into advocates. Users love the customizable referral programs, seamless integrations, and helpful support. However, some find the platform technical and the UI outdated. If your business needs a flexible referral program and you have some technical expertise, SaaSquatch might be a good fit.

  • Best for small to medium-sized businesses.

  • Ideal for e-commerce businesses.

  • Best for medium-sized businesses seeking referral program growth.

  • Suitable for various industries looking to leverage customer advocacy.

Friendbuy and SaaSquatch features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
  • Unique referral links
    Supported

    Friendbuy generates unique referral links (PURLs) with referral codes for accurate tracking and attribution.

    Supported

    SaaSquatch supports unique referral links, enabling accurate tracking and rewards for affiliates.

  • Referral program
    Supported

    Friendbuy allows setting up referral programs and incentivizing customers to refer new customers.

    Supported

    SaaSquatch fully supports setting up and managing referral programs, including incentives and analytics.

  • Fixed-fee commission
    Not supported

    Friendbuy does not directly support fixed-fee cash commissions.

    Partially supported

    SaaSquatch might support fixed-fee commissions through flexible reward configuration, but it's not explicitly documented.

  • Points for referrals
    Supported

    Friendbuy grants points for referrals as part of their flexible reward system.

    Supported

    SaaSquatch supports points for referrals through custom rewards.

  • Promo code generation
    Supported

    Friendbuy supports creating unique promo codes for affiliates and tracking their usage.

    Not supported

    SaaSquatch is designed for referral programs, not affiliate promo codes.

  • Loyalty program
    Supported

    Friendbuy supports setting up and managing loyalty programs that reward repeat business.

    Supported

    SaaSquatch supports loyalty programs, allowing businesses to reward repeat customers.

Qualities

  • Value and Pricing Transparency
    +0
    Neutral sentiment
    -0.2
    Neutral sentiment
  • Customer Service
    +1
    Strongly positive sentiment
    +0.85
    Strongly positive sentiment
  • Ease of Use
    +0.5
    Rather positive sentiment
    +0.78
    Strongly positive sentiment
  • Reliability and Performance
    +0
    Neutral sentiment
    +0.5
    Rather positive sentiment
  • Ease of Implementation
    +0.83
    Strongly positive sentiment
    +0.33
    Rather positive sentiment
  • Scalability
    No data
    +0.2
    Neutral sentiment
Friendbuy and SaaSquatch Pricing
Friendbuy offers referral and loyalty program software starting at $2,500 per month with custom plans also available. They provide features such as customizable programs, robust integrations, real-time analytics, and expert customer success.
Plans

See full Pricing page

No pricing information found on the website.

See full Pricing page

Friendbuy and SaaSquatch review insights

117 reviews analysed from

Users love

  • Excellent and responsive customer support, always willing to help.
  • Easy to set up and use, even for non-technical users.
  • Seamless integration with Shopify and other e-commerce platforms.
  • Robust fraud detection system prevents abuse of the referral program.
  • Comprehensive reporting provides valuable insights into program performance.
  • Highly responsive and helpful customer support team.
  • Extensive customization options for referral programs, including tiered rewards and various sharing methods.
  • Seamless integration with platforms like HubSpot and Tango for streamlined workflows.
  • Provides valuable data and analytics to track referral program performance and ROI.
  • Offers a wide range of reward options, including gift cards, discounts, and points.

Users dislike

  • Widget builder can be clunky and hard to use.
  • Limited customization for widgets - difficult to achieve desired branding.
  • Analytics could be more robust.
  • Limited control over email customization, hindering engagement.
  • Referral link attribution issues with customer service interactions causing revenue miscalculations.
  • Occasional bugs and glitches within the platform.
  • The platform can be quite technical and difficult to manage without assistance from the SaaSquatch team or an in-house technical team.
  • Limited native support for multiple referral program integration with HubSpot.
  • Some users find the user interface (UI) outdated and in need of a refresh.
  • Limited customization options for certain aspects like the user dashboard.
  • Integration with certain platforms can be complex and require significant technical expertise.

Friendbuy and SaaSquatch Ratings

  • G2
    4.3/5
    (52)
  • Glassdoor
    3.9/5
    (21)
  • G2
    4.5/5
    (65)

Company health

Employee growth

36% decrease in the last year
No data

Web traffic

10% decrease in the last quarter
No data

Financing

November 2017 - $2M
No data

How customizable are the reward structures in each platform?

Friendbuy offers a flexible reward system including points for referrals and loyalty programs. The level of customization for specific reward structures isn't explicitly detailed, though they advertise customizable programs in their pricing information. SaaSquatch allows for custom referral programs with rewards and incentives, offering "extensive customization options for referral programs, including tiered rewards," suggesting a higher degree of flexibility in reward structuring compared to Friendbuy.

Which product offers better integration with existing marketing automation tools?

SaaSquatch offers better integration with existing marketing automation tools, particularly HubSpot, though some users have noted limitations with multiple referral program integrations. Friendbuy also integrates with various marketing platforms, but specific integrations are not detailed. Therefore, based on the available information, SaaSquatch appears to have a stronger emphasis on marketing automation integration.

What are the advantages of Friendbuy?

Friendbuy's advantages include ease of setup and use, even for non-technical users, seamless integrations with popular e-commerce platforms like Shopify, robust fraud detection, and comprehensive reporting. Additionally, Friendbuy offers a dedicated loyalty program feature, unlike SaaSquatch, allowing businesses to reward repeat customers alongside referrals. Friendbuy users also praise the excellent customer support.

What are the disadvantages of Friendbuy?

Friendbuy's disadvantages include a clunky widget builder with limited customization options, potentially hindering brand consistency. Analytics capabilities are considered less robust than some competitors. Email customization is also limited, impacting engagement potential. Some users report referral link attribution issues and occasional bugs or glitches on the platform. Finally, the starting price point of $2500/month may be prohibitive for smaller businesses.

Alternatives to Friendbuy and SaaSquatch

Logo of Extole
Extole
Extole is a software platform designed to help large businesses run customer referral programs. It allows companies to create and customize programs across various channels like websites and apps. Extole provides tools for managing rewards, tracking referrals, and preventing fraud. It's particularly helpful for businesses in retail, finance, and telecommunications looking to leverage existing customers for growth and brand advocacy.
Read more
Logo of Cello
Cello
Cello is a software platform designed to help businesses, especially software companies, grow by encouraging their existing users to refer new customers. It does this by making it easy for users to share about the product and by providing rewards for successful referrals. Cello handles the technical side of running a referral program, including tracking referrals, managing rewards, and ensuring secure payments. This allows businesses to focus on their product and customers while building a referral program as a growth strategy.
Read more
Logo of Talkable
Talkable
Talkable helps businesses create and manage customer referral and loyalty programs. This means you can use Talkable to encourage existing customers to recommend your products or services to their friends. Talkable is designed for medium to large businesses and focuses on boosting customer loyalty and acquiring new customers affordably. They promise a strong return on investment and have a track record of success with well-known brands.
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Logo of Birdeye
Birdeye
Birdeye is an all-in-one experience marketing platform designed for multi-location businesses and local brands. It helps businesses manage their online presence, improve their reputation, and connect with customers through various channels like reviews, social media, and messaging. Birdeye uses AI to streamline tasks like generating social media posts, managing online listings, and analyzing customer feedback. Its goal is to help businesses enhance customer experience, build loyalty, and stand out in their local markets.
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Logo of Tracknow
Tracknow
Tracknow is a software platform designed to help businesses manage and track their affiliate marketing programs. It offers a range of features including real-time performance monitoring, customizable commission structures, fraud detection, and integrations with other platforms. Tracknow caters to various industries like ecommerce, services, and finance, and provides tools for managing both online and offline affiliate activities. The platform emphasizes ease of use and offers a high level of customization for branding and reporting.
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Logo of PartnerStack
PartnerStack
PartnerStack is a leading software platform designed to help businesses grow through partnerships. It provides tools to find, recruit, and manage affiliates, influencers, and other business partners. With PartnerStack, you can automate partner payments, track performance, and gain insights to optimize your partner program. PartnerStack is best known for its focus on B2B software companies and boasts a large network of potential partners.
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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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