For several years, I've been striving to have Kubota slippers featured in the National Museum and to have the word "kuboty" in the Polish Language Dictionary as a synonym for slippers.​ P.S. If you work at or know someone from the National Museum or PWN, please contact me. Let's make something great happen!​ Kubota is a renowned Polish brand, celebrated for its iconic Velcro slippers that gained popularity in the 1990s. Today, the brand offers a wide range of footwear, clothing, and accessories, symbolising freedom, joy, and inclusivity.

Ever wondered what powers the success of iconic Polish brand Kubota? Alina Sztoch, CEO of Kubota, reveals the tech behind the brand's thriving operations: 🚀 **Communication & Project Management**: Slack and Asana form the backbone, streamlining team collaboration, influencer partnerships, and marketing campaigns. 📊 **Operational Essentials**: Excel and Google Drive, though seemingly basic, drive strategic decisions—from inventory management to budget tracking. ✨ **Content Creation & Innovation**: ChatGPT and Perplexity.ai keep creativity flowing, enabling fresh, engaging content and effective social campaigns. 🛒 **E-commerce & CRM**: Baselinker and HubSpot optimize sales and customer interactions, ensuring Kubota remains responsive and competitive. Daily essentials also include Word, with occasional creative boosts from Figma and Adobe Suite. Simple tools, extraordinary results—Kubota’s recipe for success.

11 tools

Slack

"Communicate with distributed teams and influencers" - Alina Sztoch (she/her)

Team communication and collaboration, all in one place.

Asana

"Organize tasks, deadlines, and launches" - Alina Sztoch (she/her)

Teamwork, projects, and tasks organized in one shared space.

Microsoft Excel

"The most important tool ;)" - Alina Sztoch (she/her)

Spreadsheet software for organizing, analyzing, and visualizing data.

Microsoft Word

Creates professional documents with AI assistance, templates, and cloud storage.

ChatGPT

AI assistant answers questions, writes text, sparks creative ideas.

Perplexity

"Fast insights on trends and market opportunities." - Alina Sztoch (she/her)

AI search gives direct, cited answers for efficient information gathering.

HubSpot CMS Hub

"optimize sales and customer interactions, ensuring Kubota remains responsive and competitive" - Alina Sztoch (she/her)

Build, personalize, and track website content, integrated with CRM.

Figma

"Mockups and design visuals for clear direction" - Alina Sztoch (she/her)

Collaborative design tool for interface, web, and more.

Adobe Creative Cloud

"High-quality visuals for impactful marketing" - Alina Sztoch (she/her)

Suite of industry-standard apps: photos, design, video; AI, cloud.

Google Workspace

"Google Drive for sharing and securing files" - Alina Sztoch (she/her)

Cloud-based apps for teamwork, communication, and getting things done.

Base.com

"eCommerce, order management and automation" - Alina Sztoch (she/her)

Automates multi-channel e-commerce: listings, orders, inventory, pricing, shipping.