Last updated on
Company health
Ratings
Unbounce description
Unbounce is a platform that helps you build landing pages, pop-ups, and sticky bars designed to convert visitors into leads and customers. It's geared towards marketing teams in companies of all sizes and boasts a user-friendly drag-and-drop interface with customizable templates. Unbounce emphasizes its AI-powered features, which automate optimization, personalize content, analyze data, and offer insights to improve conversion rates. It integrates with popular marketing tools and offers different plans to suit various business needs.
Who is Unbounce best for
Unbounce helps marketing teams build high-converting landing pages, pop-ups, and sticky bars. Its drag-and-drop interface and AI-powered features simplify creation and optimization. While some users find the cancellation process difficult and mobile responsiveness tricky, many praise its user-friendly design and A/B testing capabilities.
-
Best for small to enterprise-level businesses seeking streamlined lead generation.
-
Ideal for marketing & advertising, software, and e-commerce companies.
Unbounce features
| Supported Unbounce offers both classic and AI-powered builders with drag-and-drop functionality. |
| Supported Unbounce allows customizing pre-existing templates. |
| Supported Unbounce offers drag and drop builder for creating landing pages. |
| Supported Unbounce supports no-code A/B testing for landing pages. |
| Supported Unbounce offers real-time analytics for landing pages. |
| Supported Unbounce uses Smart Traffic AI to optimize landing pages for conversions. |
| Supported Unbounce offers AI-powered copywriting through its Smart Copy tool. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Unbounce reviews
We've summarised 623 Unbounce reviews (Unbounce Software Advice reviews, Unbounce GetApp reviews, Unbounce Capterra reviews and Unbounce G2 reviews) and summarised the main points below.
- User-friendly drag-and-drop interface makes landing page creation easy, even for non-coders.
- Wide variety of customizable templates available for various industries and use cases.
- Powerful A/B testing functionality for optimizing landing pages and improving conversion rates.
- Seamless integration with popular marketing automation tools like Mailchimp and HubSpot.
- Difficult to fully cancel the plan, with ongoing billing issues even on higher-tier plans.
- Mobile responsiveness can be problematic, requiring extensive manual adjustments.
- Limited options for multiple CTAs and tracking on a single landing page.
- Form customization limitations, especially regarding data validation and reCAPTCHA integration.
Unbounce pricing
The commentary is based on 34 reviews from Unbounce Capterra reviews and Unbounce G2 reviews.
Unbounce's pricing is a recurring concern. Users mention high costs, traffic-based pricing increases, and frustration with the plan structure. Some find the software expensive relative to its features or compared to competitors, while others appreciate the affordable starting plans.
Users sentiment
See the Unbounce pricing page.
-
Unbounce has a free trial.
Build
Create unlimited landing pages quickly and easily. This plan includes basic features for individuals or small businesses starting with landing pages.
Experiment
Perform A/B tests and optimize conversions with features like unlimited A/B testing and variants. Ideal for businesses focused on optimizing their landing page performance.
Optimize
Boost ROI with AI traffic optimization and insights, including page scheduling and advanced targeting. Designed for businesses looking to leverage AI for better conversions.
Agency
Run campaigns across multiple teams and clients with unlimited collaborations and access to implementation services. Suited for agencies managing multiple projects and clients.
Unbounce alternatives
unbounce vs InstapageBetter for Healthcare, Finance, and Manufacturing. Has slightly more momentum.Read more
HubSpot Marketing HubBetter for comprehensive marketing automation and broader marketing functionalities. A stronger alternative for users prioritizing inbound marketing and CRM integration. Has more momentum based on employee growth.Read more
Mailchimp All-in-One Marketing PlatformBetter for email marketing, particularly for various business sizes. Offers broader industry applicability. Has more momentum in terms of employee growth.Read more
unbounce vs LeadpagesBetter for small businesses and online entrepreneurs. Has grown faster and is rated higher. Easier to use with good customer support. Negative pricing sentiment.Read more
GetResponseBetter for email marketing and marketing automation. Has broader industry applicability. A strong Unbounce competitor and alternative.Read more
KickoffLabsBetter for viral marketing campaigns and giveaways. More suitable for Healthcare, Finance, Retail, Consumer Goods, Manufacturing, Education, Real Estate, Hospitality, Media & Entertainment.Read more
Unbounce FAQ
What is Unbounce and what does Unbounce do?
Unbounce is a landing page platform that uses AI to help marketers create high-converting landing pages, pop-ups, and sticky bars. Its drag-and-drop interface and customizable templates simplify design, while A/B testing and analytics optimize performance. It integrates with various marketing tools to streamline campaigns.
How does Unbounce integrate with other tools?
Unbounce integrates with numerous popular marketing tools, including HubSpot, Mailchimp, Marketo, Salesforce, and Google Analytics. This allows for seamless data flow and campaign management across different platforms, enhancing overall marketing effectiveness.
What the main competitors of Unbounce?
Top Unbounce competitors include Instapage, Landingi, and Zoho LandingPage. These platforms offer similar landing page building capabilities, including drag-and-drop interfaces, customizable templates, and A/B testing features. HubSpot Marketing Hub and Mailchimp are also strong alternatives with broader marketing functionalities.
Is Unbounce legit?
Yes, Unbounce is a legitimate platform used by many businesses for creating and optimizing landing pages. It's known for its user-friendly interface and AI-powered features. However, some users have reported difficulties with canceling subscriptions and mobile responsiveness.
How much does Unbounce cost?
Unbounce pricing starts at $99/month for the Build plan, $149/month for the Experiment plan, and $249/month for the Optimize plan. Agency pricing is custom. Is Unbounce worth it? It depends on your landing page needs and budget.
Is Unbounce customer service good?
Unbounce's customer service receives mixed reviews. While some users praise the helpful and responsive support team, others express frustration with slow response times and unhelpful advice, especially regarding custom code. Some users also mention difficulty canceling plans and unhelpful account managers.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.