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Instapage description
Instapage is a platform specifically designed for building and improving landing pages. It allows you to easily create and personalize these pages without needing a developer. Instapage provides tools to A/B test different page versions, analyze user behavior with heatmaps, and optimize for better conversion rates. It integrates with advertising platforms to streamline campaigns and offers analytics to measure your success.
Who is Instapage best for
The ideal customer for Instapage is a marketing team at a small to medium-sized business looking to improve their online advertising campaigns. Users praise Instapage for its user-friendly interface and simple A/B testing tools, making it easy for teams to get started with landing page optimization.
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Instapage is a good fit for small to medium-sized businesses.
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The platform is a popular choice for businesses in industries like E-commerce, Retail, and Marketing & Advertising.
Instapage features
| Supported Instapage offers a drag-and-drop landing page builder. |
| Supported Instapage offers a drag and drop builder to create and customize landing pages. |
| Supported Instapage supports click, tap, and scroll heatmaps. |
| Supported Instapage provides a drag-and-drop form builder within their landing page builder. |
| Supported Instapage creates landing pages that automatically adapt to any device. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Ease of Implementation
Instapage reviews
We've summarised 888 Instapage reviews (Instapage GetApp reviews, Instapage TrustPilot reviews, Instapage Capterra reviews and Instapage G2 reviews) and summarised the main points below.
- Easy to use drag and drop elements.
- Good customer support team.
- User friendly interface.
- Simple A/B testing tools.
- Some of the features are hidden.
- The url names are not intuitive.
- Limited design functionality - no image sliders unless you pay extra.
- Analytics could be more robust.
Instapage pricing
The commentary is based on 100 reviews from Instapage Capterra reviews, Instapage G2 reviews, Instapage GetApp reviews and Instapage TrustPilot reviews.
Instapage is praised for its user-friendly interface and powerful features, but reviews often highlight its premium pricing. While many users deem it worth the cost, some find the pricing structure complex and expensive, especially for smaller businesses or limited-use cases.
Users sentiment
See the Instapage pricing page.
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Instapage has a free trial.
Create
Includes #1 drag & drop builder, reusable page blocks and forms, real-time visual collaboration, triggered popups and sticky bars, AI content, mobile responsiveness, and unlimited conversions.
Optimize
Includes all Create plan features plus server-side A/B testing, hypothesis setting and history, customizable traffic splitting, scheduling, multi-step forms, dynamic text replacement, and unlimited conversions.
Convert
Includes all Optimize plan features plus enterprise-ready platform, global blocks, heatmaps, audit logs, direct lead bypass, CSM & Professional Services, and unlimited conversions.
Instapage alternatives
Unbounce
Better for users who prioritize ease of use. Has more momentum.
Omniconvert
More focused on e-commerce and website personalization. It has a more positive pricing sentiment and is growing faster.
Contlo
More suitable for online stores looking for an all-in-one marketing and sales solution. It provides a more affordable solution. However, it has less brand recognition and might be a better choice for smaller businesses.
Zoho LandingPage
Better for users who prioritize ease of use. It's a much better fit for small businesses. It has more momentum in terms of website traffic growth and employee growth.
Netcore Customer Engagement and Experience Platform
Better for larger companies and offers more positive pricing.
Mailchimp All-in-One Marketing Platform
It has more of a focus on email marketing and marketing automation.
Instapage FAQ
What is Instapage and what does Instapage do?
Instapage is a landing page platform that enables businesses to create and optimize landing pages for higher conversion rates. With features like a drag-and-drop builder, A/B testing, and analytics, Instapage helps streamline marketing campaigns. It is ideal for small to medium-sized businesses looking to improve their online advertising and lead generation efforts.
How does Instapage integrate with other tools?
Instapage offers a variety of integrations with popular marketing and business tools. This includes CRM platforms, analytics tools, advertising platforms, and more, allowing for seamless data flow and campaign management.
What the main competitors of Instapage?
Top Instapage competitors include Unbounce, Omniconvert, and Zoho LandingPage. These alternatives offer a range of features for building, optimizing, and testing landing pages to maximize conversions.
Is Instapage legit?
Yes, Instapage is a legitimate platform. It is a well-known landing page builder with generally positive user reviews highlighting its ease of use and effective A/B testing tools. However, some users find the pricing to be high.
How much does Instapage cost?
Instapage has paid plans starting at $79/month. They offer Create, Optimize, and Convert plans, each with different features. A 14-day free trial is available for the Create and Optimize plans.
Is Instapage customer service good?
Customer reviews on Instapage's customer service are generally positive. Users praise the responsive and helpful support team for their assistance in resolving technical issues and providing guidance on using the platform effectively.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.