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Wix

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Ratings

G2
4.2/5
(1680)
Capterra
4.4/5
(2497)

Wix description

Wix is a website building platform focused on providing businesses with user-friendly tools to create an online presence. It offers a drag-and-drop editor, customizable templates, and features like e-commerce tools, scheduling, and marketing integrations. With Wix, businesses can build a website, manage sales, and engage in digital marketing activities, all from a single platform. The platform caters to a wide range of users, from small businesses to larger enterprises seeking an all-in-one solution.


Who is Wix best for

Wix is a user-friendly website builder perfect for small to medium businesses. Its drag-and-drop interface and customizable templates make it easy to create an online presence. Users praise the intuitive design and helpful customer service. However, some find the mobile editor challenging and note additional costs for certain features. Wix is best for those prioritizing ease of use over advanced customization.

  • Best for small to medium-sized businesses seeking an all-in-one website solution.

  • Ideal for businesses in e-commerce, retail, and other consumer-facing industries.


Wix features

Type in the name of the feature or in your own words tell us what you need
Supported

Wix supports the selling of digital products like ebooks or online courses.

Supported

Wix fully supports shopping carts, including adding products, customizing the cart page, and integrating with payment gateways.

Supported

Wix offers a scalable ecommerce system suitable for small and medium businesses.

Supported

Wix supports selling on marketplaces and social media via its dashboard.

Supported

Wix fully supports e-commerce integration, including transactions and payments.

Supported

Wix supports online sales across websites, social media, and marketplaces, offering product and order management, and sales tracking.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
-0.17

Customer Service

Rather positive
+0.43

Ease of Use

Strongly positive
+0.76

Reliability and Performance

Neutral
-0.16

Ease of Implementation

Rather positive
+0.66

Scalability

Rather negative
-0.41

Wix reviews

We've summarised 4177 Wix reviews (Wix Software Advice reviews, Wix GetApp reviews, Wix Capterra reviews and Wix G2 reviews) and summarised the main points below.

Pros of Wix
  • Easy to use drag and drop interface for website building.
  • Wide variety of website templates to choose from.
  • Intuitive and user-friendly even for beginners.
  • Excellent customer service, responsive and helpful.
Cons of Wix
  • The mobile version editing is difficult to use.
  • Wix sites load slowly, especially on mobile.
  • There are add-on costs for many basic features.
  • SEO tools are basic and could be better.

Wix pricing

The commentary is based on 557 reviews from Wix Capterra reviews, Wix G2 reviews, Wix GetApp reviews and Wix Software Advice reviews.

Wix offers free and affordable premium plans, making it accessible to various users. However, many reviewers mention additional costs for features like custom domains, apps, and email marketing, which can accumulate and become expensive. Some find the pricing structure confusing, especially for add-ons.

Users sentiment

Neutral
-0.17

See the Wix pricing page.

  • Wix has a free plan.

  • Wix has a free trial.

Light

$17/mo

Get the basics

Core

$29/mo

Engage your audience

Business

$36/mo

Grow your brand

Business Elite

$159/mo

Scale your business


Wix alternatives

  • Logo of Webflow
    wix vs Webflow
    Better for users with coding experience seeking extensive design customization. This Wix competitor is growing faster and offers more control over website design elements. Steeper learning curve but more design flexibility. A strong Wix alternative for complex websites.
    Read more
  • Logo of Squarespace
    wix vs Squarespace
    More focused on design and stylish templates. Has more momentum. A Wix alternative and competitor known for ease of use.
    Read more
  • Logo of Brizy
    Brizy
    Better for agencies and freelancers due to white-label options. Has a steeper learning curve and fewer native features. More design flexibility but less intuitive interface for managing pages. Growing faster than Wix.
    Read more
  • Logo of All in One WP Migration
    All in One WP Migration
    Specifically designed for WordPress migration, this Wix competitor simplifies website transfers. Aimed at WordPress users, it offers a simple, one-click migration process. This Wix alternative is growing faster and has more momentum. It excels in easy website migration, even for non-technical users.
    Read more
  • Logo of Designmodo Slides
    Designmodo Slides
    Better for creating single-page websites. More focused on visual storytelling. Simpler, static websites are its strength.
    Read more
  • Logo of Zipper
    Zipper
    Better fit for fitness and wellness businesses. Has more momentum. Provides done-for-you websites and social media management. A Wix competitor focused on booking management.
    Read more

Wix FAQ

  • What is Wix and what does Wix do?

    Wix is a website building platform that empowers businesses to create an online presence. Its drag-and-drop interface, customizable templates, and integrated features like e-commerce tools and marketing integrations simplify website creation and management. Wix caters to diverse users, from small businesses to larger enterprises.

  • How does Wix integrate with other tools?

    Wix integrates with various tools through its App Market, offering connections to CRM, email marketing, social media, and other business applications. This expands Wix's functionality, allowing businesses to manage diverse operations from their websites.

  • What the main competitors of Wix?

    Wix competes with website builders like Squarespace, Webflow, and other all-in-one platforms like Mailchimp. These alternatives offer similar features such as website building tools, e-commerce functionalities, and marketing integrations, catering to various business needs. Linktree provides a simpler solution for managing online presence.

  • Is Wix legit?

    Yes, Wix is a legitimate website building platform. It's known for its user-friendly interface and variety of templates. However, some users mention slow loading speeds and additional costs for certain features. Consider exploring Wix alternatives if these are concerns.

  • How much does Wix cost?

    Wix's pricing ranges from $17/month for the Light plan to $159/month for the Business Elite plan. A free plan is also available. Is Wix worth it? It depends on the user's needs, but the range of plans and free option make it accessible to diverse users.

  • Is Wix customer service good?

    Wix customer service receives mixed reviews. While many users praise the helpful and responsive support team, others express frustration with difficulty reaching support and unhelpful responses. Some find the support agents knowledgeable, while others have had to find solutions independently.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.