Squarespace vs Wix

by Gralio Feb 09, 2025

Squarespace and Wix are both popular website builders catering to different needs. Squarespace excels in its user-friendly interface and aesthetically pleasing templates, while Wix offers greater flexibility and a broader range of features. Squarespace is best suited for users who prioritize ease of use and a polished look, while Wix is a better choice for those who need more customization options and advanced functionalities.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 7733 reviews and 60 websites, saving 1 day, 19 hours, 27 minutes of reading.

Squarespace

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Wix

Website LinkedIn Twitter

About

Squarespace is an all-in-one website building platform designed for businesses and individuals. It offers templates, design tools, and features to create websites, online stores, and portfolios. Squarespace also provides marketing and analytics tools to help grow your online presence. It is known for its ease of use and stylish templates.

Wix is a website building platform focused on providing businesses with user-friendly tools to create an online presence. It offers a drag-and-drop editor, customizable templates, and features like e-commerce tools, scheduling, and marketing integrations. With Wix, businesses can build a website, manage sales, and engage in digital marketing activities, all from a single platform. The platform caters to a wide range of users, from small businesses to larger enterprises seeking an all-in-one solution.

Summary

Main difference

Squarespace is known for its polished, modern templates and streamlined user experience, making it ideal for users who prioritize aesthetics and ease of use. Wix offers greater design flexibility and a broader range of features, making it a better choice for users who require more customization options and advanced functionalities like robust e-commerce tools.

Relative strengths of Squarespace (compared to Wix)

Superior template designs: Squarespace's templates are generally considered more visually appealing and modern.
Ease of use: Squarespace's interface is often praised for its simplicity and intuitiveness, making it easier to build a website quickly.
Stronger blogging platform: Squarespace offers a more robust blogging platform with better content management and organization features.

Relative weaknesses of Squarespace (compared to Wix)

Less design flexibility: While Squarespace offers customization options, Wix provides more control over the design and layout of individual elements.
Fewer features: Wix offers a wider range of built-in features and integrations, particularly for e-commerce and marketing.
Limited mobile editing capabilities: Wix offers superior mobile editing features for on-the-go website management.

Who should use Squarespace VS. Wix

Squarespace is a user-friendly website builder perfect for individuals and businesses seeking stylish templates and integrated features. Users praise its ease of use and all-in-one platform but note occasional DNS issues and limited design flexibility beyond templates. Best for small to medium businesses across diverse industries like e-commerce and healthcare.

Wix is a user-friendly website builder ideal for entrepreneurs and small to medium-sized businesses. Its drag-and-drop interface and customizable templates simplify website creation. Users praise the intuitive design and helpful customer service. However, some find mobile editing challenging and SEO tools basic.

Best for small to medium-sized businesses.
Ideal for various sectors, including E-commerce, Healthcare, and Marketing.

Best for small to medium-sized businesses seeking an easy-to-use platform.
Suitable for various industries, including E-commerce, Retail, and Marketing.

Squarespace and Wix features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Website Templates

Supported

Squarespace offers customizable templates but does not use AI to build them.

Partially supported

Wix offers customizable website templates, but AI-powered building is not directly confirmed.
AI-Powered Design Assistance

Supported

Squarespace offers AI design assistance with Blueprint AI in the Design Intelligence suite.

Supported

Wix offers AI-powered design tools like ADI and the AI theme assistant.
SEO and Website Analytics

Supported

Squarespace offers integrated SEO features and website analytics tools.

Supported

Wix offers integrated SEO features and website analytics tools, including traffic data and user behavior insights.
Drag-and-drop website builder

Supported

Squarespace offers a drag-and-drop website builder called Fluid Engine.

Supported

Wix offers a drag-and-drop website builder, so no coding is needed.
Drag and drop editor

Supported

Squarespace supports a drag-and-drop editor through its Fluid Engine, available for Squarespace 7.1 websites.

Supported

Wix supports a drag-and-drop editor for easy website building.
Website templates

Supported

Squarespace supports a selection of pre-designed and customizable templates for website layout.

Supported

Wix supports a selection of pre-designed and customizable templates for website layout.

Qualities

Value and Pricing Transparency

-0.13

Neutral sentiment

-0.17

Neutral sentiment
Customer Service

-0.06

Neutral sentiment

+0.43

Rather positive sentiment
Ease of Use

+0.8

Strongly positive sentiment

+0.76

Strongly positive sentiment
Reliability and Performance

+0.33

Rather positive sentiment

-0.16

Neutral sentiment
Ease of Implementation

+0.52

Rather positive sentiment

+0.66

Rather positive sentiment
Scalability

-0.64

Rather negative sentiment

-0.41

Rather negative sentiment

Squarespace and Wix Pricing

No data

User sentiment

Neutral

-0.13

See full Pricing page

Wix offers a free plan and several premium plans with different features and storage options. All plans come with a custom domain, reliable web hosting, AI creation tools, and 24/7 customer care.

Plans

User sentiment

Neutral

-0.17

See full Pricing page

Squarespace and Wix review insights

7733 reviews analysed from and

Users love

Squarespace is praised for its user-friendly interface and ease of website creation.
The platform offers a wide selection of aesthetically pleasing and modern templates.
Squarespace is often lauded for its comprehensive all-in-one features, including SEO, marketing, and analytics tools.
Many users appreciate the seamless integration with other platforms and tools.

Easy to use drag and drop interface for website building.
Wide variety of website templates to choose from.
Intuitive and user-friendly even for beginners.
Excellent customer service, responsive and helpful.

Users dislike

DNS propagation issues and slow customer support responses are common complaints.
Some users have reported account access and billing issues, especially those migrated from Google Domains.
Limited design flexibility and customization options beyond templates are a common frustration.
Lack of advanced e-commerce features for larger online stores is a noted limitation.

The mobile version editing is difficult to use.
Wix sites load slowly, especially on mobile.
There are add-on costs for many basic features.
SEO tools are basic and could be better.

Squarespace and Wix Ratings

G2

4.4/5

(1079)
Capterra

4.6/5

(2482)
Glassdoor

4.0/5

(464)

G2

4.2/5

(1680)
Capterra

4.4/5

(2497)

Company health

Employee growth

7% increase in the last year

No data

Web traffic

10% decrease in the last quarter

No data

Financing

September 2021 - $256K

No data

How do Squarespace's design limitations compare to Wix's flexibility?

Squarespace is known for its aesthetically pleasing templates, but these can also be a source of design limitations. While offering stylish pre-built options and some customization through its Fluid Engine and CSS, it provides less design flexibility compared to Wix. Wix, with its drag-and-drop interface, allows for more granular control over element placement and styling, giving users greater freedom to create unique website layouts. So, while Squarespace prioritizes ease of use and a polished look, Wix offers greater flexibility for users who want more control over their site's visual design.

Which platform better supports scaling e-commerce, Wix or Squarespace?

Wix is generally better for scaling ecommerce than Squarespace. While both offer ecommerce functionality, Wix has more robust features specifically for online stores, more flexible design options, and a larger app market for extending functionality as your business grows. Squarespace, while user-friendly, has limitations in its ecommerce features and customization options that can hinder scaling for larger businesses. Furthermore, Squarespace's scalability rating is significantly lower than Wix's.

What are the advantages of Squarespace?

Squarespace is known for its ease of use and aesthetically pleasing, modern templates. It offers a comprehensive all-in-one platform with integrated SEO, marketing, and analytics tools. Users appreciate the seamless integration with other platforms. Squarespace's AI-powered design assistance, including Blueprint AI, further simplifies website creation.

What are the disadvantages of Squarespace?

Squarespace users report limited design flexibility beyond the provided templates, which can be frustrating for those needing highly customized designs. Additionally, some users experience slow customer support responses and difficulties with DNS propagation. There have also been reports of account access and billing issues, particularly for users migrating from Google Domains. Finally, Squarespace has been criticized for lacking advanced e-commerce features, making it less suitable for larger online stores with complex needs.

Alternatives to Squarespace and Wix

Webflow

Webflow is a website design platform that allows both technical and non-technical users to build professional, custom websites without needing to write code. It provides a visual interface to design page layouts, add content, and create animations and interactions. Webflow also offers hosting, content management, and marketing tools, making it a comprehensive solution for businesses to create and manage their online presence. It's used by companies of all sizes, from small businesses to large enterprises.

Google Workspace

Google Workspace is a suite of online productivity and collaboration tools for businesses of all sizes. It includes popular apps like Gmail, Calendar, Drive, Docs, Sheets, Slides, Meet and more. Google Workspace aims to provide a seamless and integrated experience for communication, document creation, file storage, and team collaboration, all accessible from any device with an internet connection. It stands out with its user-friendly interface and strong collaboration features.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

WordPress.com

WordPress.com is a website building platform that offers managed WordPress hosting, making it easy to create and manage websites without technical expertise. It provides various features such as website themes, plugins, and secure hosting. WordPress.com is known for its user-friendly interface, scalability, and a wide range of design options suitable for businesses and individuals. It's a popular choice for building anything from blogs to business websites.

Linktree

Linktree is a platform that provides a single, customizable link for your online content. This "link in bio" service lets you direct your audience to your website, social media, online store, videos, music, and more. Linktree also offers analytics to track engagement and understand what content resonates with your audience. This can be a simple alternative to a full website or a convenient supplement to your existing online presence.

DedicatedCore

DedicatedCore is a web hosting provider that offers a variety of solutions like virtual private servers (VPS), dedicated servers, and reseller hosting. They focus on providing fast and reliable hosting with features such as high SSD storage, powerful CPUs, and a 99.99% network uptime guarantee. DedicatedCore aims to be affordable and particularly highlights its VPS reseller packages. With data centers in multiple locations globally, including India, Singapore, the USA and UK, they offer 24/7 customer support to assist with any issues.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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