Instapage vs Unbounce

by Gralio Feb 03, 2025

Instapage and Unbounce both offer robust landing page creation tools, but cater to slightly different needs. Instapage prioritizes simplicity and A/B testing, while Unbounce provides a more comprehensive platform with AI-powered features and broader integrations.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1511 reviews and 50 websites, saving 8 hours, 48 minutes of reading.

Logo of Instapage
Instapage
Logo of Unbounce
Unbounce

About

Instapage is a platform specifically designed for building and improving landing pages. It allows you to easily create and personalize these pages without needing a developer. Instapage provides tools to A/B test different page versions, analyze user behavior with heatmaps, and optimize for better conversion rates. It integrates with advertising platforms to streamline campaigns and offers analytics to measure your success.
Unbounce is a platform that helps you build landing pages, pop-ups, and sticky bars designed to convert visitors into leads and customers. It's geared towards marketing teams in companies of all sizes and boasts a user-friendly drag-and-drop interface with customizable templates. Unbounce emphasizes its AI-powered features, which automate optimization, personalize content, analyze data, and offer insights to improve conversion rates. It integrates with popular marketing tools and offers different plans to suit various business needs.

Summary

Main difference
Instapage is a more specialized landing page platform ideal for smaller businesses and those focused on quick page creation and A/B testing. Unbounce offers a broader suite of tools for landing pages, pop-ups, and sticky bars, leveraging AI for enhanced conversion rate optimization and appealing to larger businesses or agencies needing advanced features.

Relative strengths of Instapage (compared to Unbounce)

  • Simpler and more intuitive interface, possibly easier for beginners.

  • More affordable starting price point, making it budget-friendly for smaller businesses.

  • Strong focus on A/B testing with heatmaps for detailed user behavior analysis.

Relative weaknesses of Instapage (compared to Unbounce)

  • Limited features compared to Unbounce, lacking pop-ups, sticky bars, and advanced AI capabilities.

  • Less robust integration options with other marketing tools.

  • Mobile responsiveness issues reported by some users.

Who should use Instapage VS. Unbounce

Instapage helps marketing teams create and optimize high-converting landing pages. Its drag-and-drop builder and A/B testing tools make it easy to improve conversion rates. Users praise the platform's ease of use and helpful customer support, but some find certain features limited and the pricing a bit high.

Unbounce is a landing page platform designed for marketing teams of all sizes. Its drag-and-drop interface and customizable templates simplify landing page creation. Users praise its ease of use and A/B testing capabilities but note occasional mobile responsiveness issues and form customization limitations. Unbounce offers AI-powered features and integrates with popular marketing tools.

  • Best for small to medium-sized businesses.

  • Ideal for e-commerce, marketing, and online advertising.

  • Best for small to medium-sized businesses focused on lead generation and conversions.

  • Ideal for marketing & advertising, software, and e-commerce businesses.

Instapage and Unbounce features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
  • Drag and drop builder
    Supported

    Instapage offers a drag and drop builder to create and customize landing pages.

    Supported

    Unbounce offers drag and drop builder for creating landing pages.

  • Drag and Drop Interface
    Supported

    Instapage offers a drag and drop interface for building landing pages.

    Supported

    Unbounce offers a drag-and-drop interface for building and customizing landing pages.

  • Reusable Content Blocks
    Supported

    Instapage supports reusable content blocks through its Instablocks feature.

    Not supported

    Unbounce offers section templates and duplication of elements, but not reusable content blocks.

  • Landing page builder
    Supported

    Instapage offers a drag-and-drop landing page builder.

    Supported

    Unbounce offers both classic and AI-powered builders with drag-and-drop functionality.

  • Landing page templates
    Supported

    Instapage offers over 200 customizable landing page templates.

    Supported

    Unbounce offers pre-designed landing page templates for various use cases and industries.

Qualities

  • Value and Pricing Transparency
    -0.11
    Neutral sentiment
    -1
    Strongly negative sentiment
  • Customer Service
    +0.57
    Rather positive sentiment
    +0
    Neutral sentiment
  • Ease of Use
    +0.85
    Strongly positive sentiment
    +1
    Strongly positive sentiment
  • Reliability and Performance
    +0.33
    Rather positive sentiment
    +0.33
    Rather positive sentiment
  • Ease of Implementation
    +0.69
    Rather positive sentiment
    +1
    Strongly positive sentiment
  • Scalability
    +0.33
    Rather positive sentiment
    -1
    Strongly negative sentiment
Instapage and Unbounce Pricing
Instapage offers three pricing tiers: Create, Optimize, and Convert. The Create and Optimize plans include a 14-day free trial and the option to pay monthly or annually. The Convert plan requires contacting sales for a custom quote.
Plans

User sentiment

Neutral
-0.11

See full Pricing page

Unbounce's pricing is designed to cater to different needs, from individuals to agencies. All plans include unlimited pages, subdomains, popups, sticky bars, a client sub-account, and built-in AI copywriting. The company also offers concierge plans tailored for larger companies needing higher limits and expert support.
Plans

User sentiment

Strongly negative
-1

See full Pricing page

Instapage and Unbounce review insights

1454 reviews analysed from and

Users love

  • Easy to use drag and drop elements.
  • Good customer support team.
  • User friendly interface.
  • Simple A/B testing tools.
  • User-friendly drag-and-drop interface makes landing page creation easy, even for non-coders.
  • Wide variety of customizable templates available for various industries and use cases.
  • Powerful A/B testing functionality for optimizing landing pages and improving conversion rates.
  • Seamless integration with popular marketing automation tools like Mailchimp and HubSpot.

Users dislike

  • Some of the features are hidden.
  • The url names are not intuitive.
  • Limited design functionality - no image sliders unless you pay extra.
  • Analytics could be more robust.
  • Difficult to fully cancel the plan, with ongoing billing issues even on higher-tier plans.
  • Mobile responsiveness can be problematic, requiring extensive manual adjustments.
  • Limited options for multiple CTAs and tracking on a single landing page.
  • Form customization limitations, especially regarding data validation and reCAPTCHA integration.

Instapage and Unbounce Ratings

  • G2
    4.3/5
    (493)
  • Capterra
    4.5/5
    (338)
  • TrustPilot
    2.1/5
    (57)
  • G2
    4.4/5
    (366)
  • Capterra
    4.6/5
    (257)
  • Glassdoor
    3.8/5
    (132)

Company health

Employee growth

10% decrease in the last year
16% decrease in the last year

Web traffic

21% decrease in the last quarter
13% decrease in the last quarter

Financing

January 2018 - $17M
March 2020 - $39M

How do Unbounce's AI-powered features compare to Instapage's A/B testing tools?

Unbounce leverages AI-powered features for copywriting, content personalization, and automated optimization to improve conversions, while Instapage focuses on providing traditional A/B testing tools, heatmaps, and analytics for optimizing landing pages. Essentially, Unbounce uses AI to assist with the optimization process, whereas Instapage provides the tools for users to conduct their own optimization.

Which platform offers better integration with existing marketing automation tools?

Unbounce offers better integration with existing marketing automation tools. Users specifically praise its seamless integrations with popular platforms like Mailchimp and HubSpot. While Instapage also offers integrations, Unbounce's are highlighted as a key strength by users, suggesting a more robust and user-friendly integration experience.

What are the advantages of Instapage?

Instapage focuses specifically on landing page creation and optimization, offering a more streamlined and specialized approach compared to Unbounce's broader suite of conversion tools. Instapage's pricing, while potentially higher at the entry-level, may offer better value for businesses solely focused on landing page performance. User reviews highlight Instapage's ease of use and strong customer support.

What are the disadvantages of Instapage?

Instapage users have reported some limitations. Some features are reportedly hidden, URL naming is not intuitive, design functionality is limited (e.g., requiring extra payment for image sliders), and analytics could be more robust.

Is Instapage cheaper than Unbounce?

Instapage's Create plan starts at $79/month, while Unbounce's Build plan starts at $99. Therefore, Instapage's entry-level plan is cheaper than Unbounce's. However, a direct comparison is difficult as the higher tiers differ significantly in price and require custom quotes.

Alternatives to Instapage and Unbounce

Logo of Landingi
Landingi
Landingi is a landing page building platform designed for marketers in mid-size companies to create and manage marketing campaigns. It offers an intuitive drag-and-drop editor, pre-designed templates, and integrations with popular marketing tools. Landingi simplifies campaign creation, from design and launch to optimization and lead capture. It enables users to build landing pages and pop-ups, conduct A/B testing, and integrate with existing marketing workflows to streamline efforts and improve campaign effectiveness.
Logo of Omniconvert
Omniconvert
Omniconvert is a software platform focusing on customer conversion, experience, and retention for online businesses, particularly in e-commerce. It allows you to run A/B tests to optimize your website and improve conversion rates. Features include website personalization, on-site surveys, and customer behavior analysis. Omniconvert integrates with popular platforms like Shopify, Google Analytics, and Zapier, and emphasizes customer support and data-driven decision making.
Logo of Zoho LandingPage
Zoho LandingPage is a landing page builder that helps businesses create pages designed for higher conversion rates. It offers templates, a drag-and-drop builder, and features like pop-up forms and A/B testing to optimize page performance. Integrations with other marketing and sales tools are available. Zoho LandingPage provides analytics to understand visitor behavior and track results, aiming to help businesses of all sizes improve their marketing campaigns.
Logo of Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.
Logo of Contlo
Contlo
Contlo is an AI-powered marketing platform designed for online stores. It helps you engage customers with personalized messages across email, text, WhatsApp, and social media. Think automated messages that adapt to each shopper's actions. Contlo also provides insights into customer behavior and campaign performance. Basically, it's like having an extra marketing team focused on using data to improve your results.
Logo of HubSpot Marketing Hub
HubSpot Marketing Hub
HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

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