Leadpages vs Unbounce

by Gralio Mar 07, 2025

Leadpages and Unbounce are both landing page builders, but they cater to different needs and budgets. Leadpages prioritizes simplicity and affordability, making it suitable for beginners. Unbounce offers advanced features and AI-powered optimization, targeting more experienced marketers and larger businesses.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1164 reviews and 60 websites, saving 6 hours, 58 minutes of reading.

Leadpages

Website LinkedIn Twitter

Unbounce

Website LinkedIn Twitter

About

Leadpages is a website and landing page builder that helps small businesses acquire leads and increase sales. It offers templates, tools for creating pop-ups and checkouts, A/B testing, and analytics. It aims to simplify online marketing for both beginners and experienced users. Its focus is on ease of use, offering a drag-and-drop interface and requiring no coding knowledge. Leadpages promises higher conversion rates based on its templates and built-in optimization features.

Unbounce is a platform that helps you build landing pages, pop-ups, and sticky bars designed to convert visitors into leads and customers. It's geared towards marketing teams in companies of all sizes and boasts a user-friendly drag-and-drop interface with customizable templates. Unbounce emphasizes its AI-powered features, which automate optimization, personalize content, analyze data, and offer insights to improve conversion rates. It integrates with popular marketing tools and offers different plans to suit various business needs.

Summary

Main difference

Leadpages is a more affordable option with a primary focus on ease of use and simplicity, making it ideal for smaller businesses or individuals starting with landing pages. Unbounce, while pricier, offers more advanced features like AI-powered optimization and personalization, catering to larger businesses and marketing teams seeking sophisticated tools and higher conversion rates.

Relative strengths of Leadpages (compared to Unbounce)

More affordable pricing plans, especially for smaller businesses or individual users.
Simpler and more intuitive user interface, focusing on ease of use and drag-and-drop functionality.
Stronger focus on pre-designed templates and quick setup for faster landing page creation.

Relative weaknesses of Leadpages (compared to Unbounce)

Less advanced features compared to Unbounce, lacking AI-powered tools and personalization options.
Limited customization options for forms and integrations compared to Unbounce.
Fewer integrations with third-party marketing tools compared to Unbounce, which offers a broader range of options.

Who should use Leadpages VS. Unbounce

Leadpages is a landing page builder for small businesses and entrepreneurs looking to generate leads and boost sales. Users praise its intuitive drag-and-drop interface and template variety. However, some find the pricing structure a bit steep and desire more native integrations. Its ease of use and focus on lead capture makes it an attractive option for those new to online marketing.

Unbounce is a landing page platform for marketing teams looking to boost conversions. Users praise its user-friendly interface and template variety, especially for lead generation. However, some have reported difficulties with billing and mobile responsiveness. Unbounce offers various pricing plans to suit different business needs.

Best for solopreneurs and small businesses seeking affordable lead generation tools.
Ideal for businesses in real estate, marketing, e-commerce, and professional services.

Ideal for marketing teams of all sizes.
Strong fit for Software, IT, Marketing, and Advertising industries.

Leadpages and Unbounce features

Supported

Partially supported

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Type in the name of the feature or in your own words tell us what you need

Landing page builder

Supported

Leadpages offers a drag-and-drop builder for creating and customizing landing pages.

Supported

Unbounce offers both classic and AI-powered builders with drag-and-drop functionality.
Drag and drop builder

Supported

Leadpages offers a drag-and-drop builder for creating and customizing landing pages.

Supported

Unbounce offers drag and drop builder for creating landing pages.
Lead Generation

Supported

Leadpages offers tools and strategies for attracting and converting leads.

Supported

Unbounce offers tools for creating landing pages, optimizing conversions, and integrating with marketing platforms for lead generation.
Landing page templates

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Leadpages offers over 150 pre-designed landing page templates.

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Unbounce offers pre-designed landing page templates for various use cases and industries.
Landing pages

Supported

Leadpages offers tools to create and customize landing pages for lead capture.

Supported

Unbounce offers tools to create and optimize landing pages for lead capture.

Qualities

Value and Pricing Transparency

-0.6

Rather negative sentiment

No data
Customer Service

+0.33

Rather positive sentiment

+0.33

Rather positive sentiment
Ease of Use

+1

Strongly positive sentiment

+1

Strongly positive sentiment
Reliability and Performance

-0.5

Rather negative sentiment

No data
Ease of Implementation

No data

+1

Strongly positive sentiment
Scalability

No data

No data

Leadpages and Unbounce Pricing

Leadpages offers a 14-day free trial for all plans. They have a tiered subscription pricing model. Additional team members can be added to any plan for $15/month per user.

Plans

User sentiment

Rather negative

-0.6

See full Pricing page

Unbounce's pricing is designed to cater to different needs, from individuals to agencies. All plans include unlimited pages, subdomains, popups, sticky bars, a client sub-account, and built-in AI copywriting. The company also offers concierge plans tailored for larger companies needing higher limits and expert support.

Plans

User sentiment

Strongly negative

-1

See full Pricing page

Leadpages and Unbounce review insights

1124 reviews analysed from and

Users love

The drag-and-drop editor is user-friendly.
Easy to create landing pages and pop-ups.
Lots of templates to choose from.
Good customer support.
Integrates well with popular marketing tools like Mailchimp.

User-friendly drag-and-drop interface makes landing page creation easy, even for non-coders.
Wide variety of customizable templates available for various industries and use cases.
Powerful A/B testing functionality for optimizing landing pages and improving conversion rates.
Seamless integration with popular marketing automation tools like Mailchimp and HubSpot.

Users dislike

The price of the Pro Plan is double the standard plan.
There are no specific deal breakers but I'd like to see more native integrations with newer email service providers.
Limited customization options for some features.
Some of the templates look a bit dated.
Integrations can be buggy and unreliable.

Difficult to fully cancel the plan, with ongoing billing issues even on higher-tier plans.
Mobile responsiveness can be problematic, requiring extensive manual adjustments.
Limited options for multiple CTAs and tracking on a single landing page.
Form customization limitations, especially regarding data validation and reCAPTCHA integration.

Leadpages and Unbounce Ratings

Glassdoor

3.8/5

(92)

Glassdoor

3.8/5

(132)

Company health

Employee growth

12% decrease in the last year

16% decrease in the last year

Web traffic

11% decrease in the last quarter

13% decrease in the last quarter

Financing

March 2015 - $38M

March 2020 - $39M

How important are AI-powered features like Smart Copy for your landing page creation?

AI-powered features like Smart Copy are valuable for quickly generating copy variations and potentially improving conversion rates. Unbounce emphasizes these features, while Leadpages does not. The importance of this depends on your specific needs. If you value speed and AI assistance in content creation, Unbounce's AI features are a significant advantage. If you prioritize a simpler, potentially more affordable solution and are comfortable writing your own copy, Leadpages might be a better fit.

Which platform better addresses concerns about mobile responsiveness and form customization?

Leadpages is the better option for form customization and mobile responsiveness. While both platforms offer form builders, user reviews indicate that Unbounce has limitations in form customization, specifically with data validation and reCAPTCHA integration. Furthermore, Unbounce users have reported difficulties with mobile responsiveness, noting the need for extensive manual adjustments. Conversely, Leadpages, while receiving some criticism for limited customization in other areas, has not garnered similar complaints about its forms or mobile responsiveness.

What are the advantages of Leadpages?

Leadpages offers a more budget-friendly entry point with its lower-priced plans, making it more accessible for smaller businesses or those with limited budgets. Users praise Leadpages for its ease of use, particularly the drag-and-drop interface and abundance of templates, making it ideal for beginners or those without coding experience. It also receives positive feedback for its good customer support.

What are the disadvantages of Leadpages?

Leadpages users report limited customization options, dated templates, and buggy integrations. The pricing structure, with a substantial jump between the Standard and Pro plans, is also a common complaint.

Is Leadpages cheaper than Unbounce?

No, Leadpages is not cheaper than Unbounce. Leadpages's cheapest plan starts at $37/month, while Unbounce's cheapest plan starts at $99/month.

Alternatives to Leadpages and Unbounce

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

Instapage

Instapage is a platform specifically designed for building and improving landing pages. It allows you to easily create and personalize these pages without needing a developer. Instapage provides tools to A/B test different page versions, analyze user behavior with heatmaps, and optimize for better conversion rates. It integrates with advertising platforms to streamline campaigns and offers analytics to measure your success.

Mailchimp All-in-One Marketing Platform

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Zoho LandingPage

Zoho LandingPage is a landing page builder that helps businesses create pages designed for higher conversion rates. It offers templates, a drag-and-drop builder, and features like pop-up forms and A/B testing to optimize page performance. Integrations with other marketing and sales tools are available. Zoho LandingPage provides analytics to understand visitor behavior and track results, aiming to help businesses of all sizes improve their marketing campaigns.

Swipe Pages

Swipe Pages is a landing page builder that helps businesses convert more website visitors into leads and sales. It allows users to create fast-loading, mobile-friendly landing pages without any coding through a drag-and-drop interface and customizable templates. Swipe Pages offers A/B testing to optimize page performance and integrates with popular CRM and email marketing tools. It's a suitable solution for marketing teams of any size who want to improve their online marketing campaigns.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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