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MadKudu

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Company health

Employee growth
9% decrease in the last year
Web traffic
43% decrease in the last quarter
Financing
August 2022 - $27M

Ratings

G2
4.4/5
(46)
Glassdoor
4.7/5
(25)

MadKudu description

MadKudu helps businesses make their sales and marketing efforts more efficient. It uses data to predict which potential customers are most likely to buy, so your team can focus on the hottest leads. This means less time wasted on dead-end leads and more deals closed. MadKudu integrates directly into your existing tools, like Salesforce, to provide actionable insights and automate tasks.


Who is MadKudu best for

MadKudu is an ideal solution for medium-sized businesses seeking to enhance sales and marketing efficiency. It leverages AI to analyze data, prioritize leads, and automate tasks within existing workflows, particularly Salesforce. Users praise its seamless Salesforce integration and valuable insights into lead potential, while some find the platform challenging to learn initially and desire more comprehensive account overview features.

  • Best fit for medium-sized businesses.

  • Suitable for various industries.


MadKudu features

Type in the name of the feature or in your own words tell us what you need
Supported

MadKudu leverages AI to analyze data, identify high-potential accounts, and recommend personalized sales strategies.

Supported

MadKudu integrates with Salesforce, enabling data sync and enhanced sales intelligence.

Supported

MadKudu identifies and prioritizes prospects by analyzing multiple data sources, including CRM data.

Supported

MadKudu performs real-time lead scoring based on profile and behavioral data, and supports multiple campaigns.


MadKudu reviews

We've summarised 44 MadKudu reviews (MadKudu G2 reviews) and summarised the main points below.

Pros of MadKudu
  • Excellent customer support, highly responsive and helpful.
  • Integrates seamlessly with Salesforce for enhanced workflow.
  • Provides valuable insights into lead activity and potential.
  • Flexible scoring model adapts to different business needs and sizes.
  • Powers existing workflows and automates key tasks.
Cons of MadKudu
  • Difficult to learn and utilize effectively without dedicated customer support.
  • Occasional bugs and delays in platform updates can hinder workflow.
  • Limited account overview features require individual prospect checks.
  • Lacks a comprehensive web UI/portal for direct access and management.
  • Some integrations, like behavioral modeling with certain tools, are limited.

MadKudu alternatives

  • Logo of HubSpot Marketing Hub
    HubSpot Marketing Hub
    Better for broader marketing needs beyond lead qualification. Wider industry applicability. Has more momentum currently. More established, with a much larger user base.
    Read more
  • Logo of Intentsify
    Intentsify
    Better fit for small to mid-sized businesses. Has slower website traffic growth but faster employee growth. Customer service and performance reliability is a plus. MadKudu alternative, competitor.
    Read more
  • Logo of HubSpot Sales Hub
    HubSpot Sales Hub
    Better for mid-sized businesses seeking streamlined sales processes and automation. A more user-friendly interface. Broader industry applicability.
    Read more
  • Logo of ActiveCampaign
    ActiveCampaign
    Better fit for companies across various industries. Wider range of integrations with other business tools. Broader marketing automation capabilities beyond lead scoring. More established, with larger user base and more reviews.
    Read more
  • Logo of Koala
    Koala
    Better for small and medium businesses. Has a free plan. Focuses on website visitor identification and lead generation. MadKudu alternative; MadKudu competitor.
    Read more
  • Logo of Salesforce Sales Cloud
    Salesforce Sales Cloud
    Better fit for enterprise companies. Broader industry fit, including retail, manufacturing, and media. More established and has more momentum. Users appreciate robust features, automation, and centralized data. However, note the negative pricing sentiment.
    Read more

MadKudu FAQ

  • What is MadKudu and what does MadKudu do?

    MadKudu is a predictive lead scoring and qualification platform. It uses AI to identify and prioritize your hottest leads within Salesforce, allowing sales teams to focus on high-potential prospects. This boosts efficiency and helps close more deals by targeting the most promising opportunities.

  • How does MadKudu integrate with other tools?

    MadKudu integrates directly with your existing tools, including Salesforce, to enhance sales intelligence and automate tasks. It enables data synchronization between platforms and powers existing workflows for greater efficiency.

  • What the main competitors of MadKudu?

    Alternatives to MadKudu include HubSpot Marketing Hub, Intentsify, HubSpot Sales Hub, ActiveCampaign, Koala, and Salesforce Sales Cloud. These competitors offer similar features such as lead scoring, sales insights, and integrations with popular sales tools.

  • Is MadKudu legit?

    Yes, MadKudu is a legitimate software company. They offer AI-driven lead scoring and prioritization, helping sales teams focus on the most promising prospects. User reviews highlight excellent customer support and seamless Salesforce integration, confirming MadKudu's safe and effective service.

  • How much does MadKudu cost?

    MadKudu doesn't publicly disclose its pricing. Contact their sales team to obtain a customized quote based on your specific needs and to determine if MadKudu is worth the investment for your business.

  • Is MadKudu customer service good?

    Customers praise MadKudu's excellent customer service, noting the team's responsiveness, helpfulness, and strategic thinking. Users appreciate the support provided during implementation and ongoing account management. While some find the platform initially complex, the readily available customer support helps overcome this challenge.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.