Last updated on
Ratings
Google Ads description
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google Ads enables businesses of all sizes to reach their target audience, increase website traffic, and generate leads or sales. Its self-service platform allows for campaign customization, budget control, and performance tracking.
Who is Google Ads best for
Google Ads is a powerful advertising platform enabling businesses to connect with their target audience through search and display ads. Users praise its reach and targeting but find the interface complex and reporting difficult. Best for businesses seeking scalable ad campaigns with robust analytics and retargeting capabilities.
-
Ideal for small, medium, and large businesses.
-
Suitable for most industries, including E-commerce, Retail, Healthcare, and Finance.
Google Ads features
| Supported Google Ads offers near real-time monitoring via its interface and mobile app. |
| Supported Google Ads allows targeting users based on their search keywords. |
| Supported Google Ads provides extensive audience targeting features for ad campaigns. |
| Supported Google Ads manages campaigns across Google platforms, offering advanced targeting and optimization. |
| Supported Google Ads supports automated bidding based on goals like conversions and ROAS. |
| Supported Google Ads integrates with various tools, including CRM, analytics, and e-commerce platforms. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Google Ads reviews
We've summarised 2873 Google Ads reviews (Google Ads Software Advice reviews, Google Ads GetApp reviews, Google Ads Capterra reviews and Google Ads G2 reviews) and summarised the main points below.
- Unmatched reach and precision targeting
- Ideal for large campaigns with robust analytics and scalability
- Powerful retargeting tools
- Google performs max campaign is productive
- The new UI could be less confusing
- It crashes quite frequently
- Filters aren’t very clear
- Reporting can be complicated
- Google Ads launched automated channels which puts digital marketers less levers to for optimization
- DDA driven attribution has also has a down side as the backend numbers or the CRM numbers referred by the client creates a huge discrepancy in the reporting conversions
Google Ads pricing
The commentary is based on 403 reviews from Google Ads Capterra reviews, Google Ads G2 reviews, Google Ads GetApp reviews and Google Ads Software Advice reviews.
Google Ads pricing is generally perceived as expensive, especially for smaller businesses or competitive keywords. While many appreciate the pay-per-click model and budget control, some find the costs high and unpredictable due to factors like intense competition and automated bidding. Despite the cost, many consider Google Ads valuable due to its unmatched reach and targeting capabilities.
Users sentiment
Google Ads alternatives
google-ads vs Google Ad ManagerBetter for publishers and media companies seeking to monetize their content. More positive pricing sentiment. Easier to use, but customer service is less favorable.Read more
Smile.ioBetter for boosting customer loyalty and retention with rewards programs. More focused on e-commerce integrations, especially Shopify and Bigcommerce. Easier to use and implement, with excellent customer support. However, it has less industry coverage and is growing slower.Read more
Hospitable.comBetter for vacation rental management. More focused on automating guest communication, syncing calendars, and managing cleaning teams. Has a faster employee growth rate and growing website traffic. Praised for excellent customer support and automation features, but some users report unstable VRBO connection and limited direct booking website customization.Read more
google-ads vs AdSenseBetter for monetizing existing website traffic. Easier to use and implement, but has worse customer support and reliability. A strong Google Ads alternative for small and medium businesses, especially in media and marketing.Read more
Brevo Marketing PlatformBetter for smaller businesses seeking affordable marketing and CRM. Offers SMS, WhatsApp campaigns, and live chat, unlike Google Ads. Easier to use with positive pricing sentiment. A Google Ads alternative and competitor.Read more
Amazon AdvertisingMore focused on e-commerce and retail businesses advertising on the Amazon marketplace. Better for users who value ease of use and customer support. Pricing is viewed more positively.Read more
Google Ads FAQ
What is Google Ads and what does Google Ads do?
Google Ads is an online advertising platform that lets businesses create and manage ads across Google's network. It offers diverse targeting options, campaign customization, and performance tracking to help businesses reach potential customers, drive website traffic, and achieve marketing goals.
How does Google Ads integrate with other tools?
Google Ads integrates with various tools, including CRM, analytics, and e-commerce platforms, enabling businesses to streamline their workflows and gain deeper insights into their advertising campaigns. This allows for efficient data sharing and enhanced campaign management.
What the main competitors of Google Ads?
Top alternatives to Google Ads include Microsoft Advertising, formerly Bing Ads, offering a similar search engine advertising platform. Other competitors are social media advertising platforms like Facebook Ads and LinkedIn Ads, focusing on targeted advertising within their respective networks. For smaller businesses, platforms like AdRoll and WordStream provide simplified campaign management.
Is Google Ads legit?
Yes, Google Ads is a legitimate advertising platform. It's safe and widely used by businesses for online advertising, offering various features like keyword and audience targeting and campaign performance monitoring. However, some users find the interface complex and reporting difficult.
How much does Google Ads cost?
Google Ads operates on a pay-per-click (PPC) advertising model. There is no fixed pricing; costs depend on factors like keywords, competition, and bidding strategy. Thus, determining if it's "worth it" depends on your specific business needs and campaign performance.
Is Google Ads customer service good?
Google Ads customer service receives negative feedback. Users report unhelpful support, slow response times, and a focus on upselling rather than problem-solving. While some appreciate the support reps, many find them unhelpful and difficult to reach.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.