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AdSense description
AdSense is a platform by Google for website and blog owners to earn money by displaying targeted ads on their sites. AdSense automatically displays text, image, and video ads that are relevant to your content and audience, potentially increasing revenue through clicks or impressions. It's a straightforward way to monetize your online presence, suitable for businesses of all sizes.
Who is AdSense best for
Google AdSense is a simple yet powerful platform ideal for website owners looking to generate revenue through targeted advertising. Users praise the easy setup and variety of ad formats, while some find the support lacking and CPC rates inconsistent. With detailed performance reports and various ad types like banner, native, and custom sizes, AdSense offers a flexible monetization solution.
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Best for small to enterprise-level businesses seeking to monetize website content.
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Ideal for e-commerce, retail, manufacturing, education, real estate, hospitality, tourism, transportation & logistics, media & entertainment, software, IT, telecommunications, non-profit, government, marketing, advertising, and professional services.
AdSense features
| Supported AdSense shares a percentage of ad revenue with publishers, historically 68%. |
| Supported AdSense supports banner ads, including fixed sizes like Leaderboard and Square. |
| Supported AdSense supports native ad formats like in-feed, in-article, and matched content. |
| Supported AdSense allows creating custom-sized ads, but inventory may be limited. |
| Supported AdSense supports interstitial-like ads called Vignette ads for websites. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
AdSense reviews
We've summarised 248 AdSense reviews (AdSense G2 reviews) and summarised the main points below.
- Easy setup and integration.
- Targeted advertising.
- Variety of ad formats.
- Detailed performance reports and analytics.
- Difficult to get support.
- Strict policies can lead to account termination.
- Low CPC rates for some regions.
- Delayed payments and high minimum payout threshold.
AdSense pricing
The commentary is based on 57 reviews from AdSense G2 reviews.
AdSense offers a simple, easy-to-use platform for website monetization, with many appreciating its automated ad placements and straightforward payment system. However, some find the approval process difficult and the payout rates inconsistent, especially for certain regions or niches. Others express concern about the strict policies and limited customer support.
Users sentiment
AdSense alternatives
adsense vs Google AdsBetter for driving traffic to a website and generating leads. Suitable for a wider range of industries including Healthcare, Finance, Legal, and Automotive. Offers more robust features for campaign management, automation, and performance tracking. Higher ratings and positive user reviews mention unmatched reach and precision targeting.Read more
Google Ad ManagerBetter for large enterprises and medium businesses. More suitable for finance, legal, consumer goods, and software/IT industries. Pricing is viewed more positively. Users find the interface easy for basic tasks but difficult to learn advanced features. Customer support is slow.Read more
Amazon AdvertisingMore focused on e-commerce and retail businesses advertising on Amazon. Better customer service. Easier to use. Positive pricing sentiment.Read more
AdCrewBetter fit for smaller to medium-sized businesses in marketing and advertising. Lower average rating from fewer user reviews. No information available on features, performance, or pricing transparency. An AdSense alternative and competitor.Read more
RollWorks Account-Based PlatformBetter for B2B companies focused on account-based marketing and sales. Suited for medium to large enterprises.Read more
AdSense FAQ
What is AdSense and what does AdSense do?
AdSense is a Google platform enabling website owners to monetize their content by displaying targeted ads. It automatically shows relevant text, image, and video ads, earning revenue through clicks or impressions. AdSense is easy to implement and offers various ad formats, making it suitable for all businesses.
How does AdSense integrate with other tools?
AdSense primarily integrates with other Google products like Google Ad Manager and Google Analytics. This integration streamlines ad management, reporting, and website traffic analysis. It also supports integration with other ad networks and platforms, expanding monetization options.
What the main competitors of AdSense?
Top AdSense competitors include Mediavine, AdThrive, Ezoic, and Monumetric. These platforms offer similar ad monetization solutions for website owners, focusing on maximizing revenue through various ad formats and optimization strategies. They often cater to different website traffic levels and niches.
Is AdSense legit?
Yes, AdSense is a legitimate platform owned by Google. It's a safe and widely used advertising program for website owners to earn revenue by displaying targeted ads. However, be aware of AdSense's strict policies to avoid account termination.
How much does AdSense cost?
AdSense doesn't have a fixed cost. It's a free program where website owners earn money by displaying ads. There are no signup fees, and using it is completely free.
Is AdSense customer service good?
AdSense customer support receives negative feedback. Users report difficulties getting support and slow response times. While there's a knowledge base and community forum, direct support access is limited, causing frustration for some users seeking assistance.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.