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RollWorks Account-Based Platform description
RollWorks is a platform designed to help businesses find and connect with their ideal customers, particularly in the business-to-business (B2B) market. Using a large database and artificial intelligence, it identifies companies that are likely to be interested in your products or services and provides insights to help you tailor your marketing efforts. It offers a suite of tools for advertising, account-based marketing, and sales intelligence, all aimed at driving revenue growth. RollWorks integrates with other marketing and sales tools to streamline your workflow and track campaign effectiveness.
Who is RollWorks Account-Based Platform best for
RollWorks is an account-based marketing platform that helps B2B businesses identify and connect with ideal customers. Businesses love RollWorks for its valuable insights into website visitor activity, efficient display ad campaigns, and seamless HubSpot integration. However, some users find its account identification inaccurate and contact-level targeting less effective. RollWorks excels at account segmentation and personalized outreach, making it a powerful tool for driving revenue growth.
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Best fit for small to medium and enterprise businesses seeking ABM solutions.
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Ideal for B2B technology, business services, E-commerce, and Software/IT companies.
RollWorks Account-Based Platform features
| Supported RollWorks supports account-based marketing by identifying key decision-makers, facilitating personalized outreach, and improving deal closure rates. |
| Supported RollWorks supports account identification, targeting, and personalized campaigns. |
| Supported RollWorks offers prioritized insights and actionable recommendations for sales. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
RollWorks Account-Based Platform reviews
- Provides valuable intel on website visitors and their activity.
- Enables efficient and effective display advertising campaigns.
- Offers great account segmentation and journey stage customization.
- Excellent customer support, highly praised for responsiveness and helpfulness.
- Seamless integration with HubSpot, enabling data syncing and sales insights.
- Account identification needs improvement, with inaccuracies leading to misattributed signals.
- The 90-day lookback period for Journey Stages is too short for businesses with longer sales cycles.
- Contact-level targeting is not as strong as account-level targeting.
- Limited flexibility in selecting filters for building lists.
- Reporting could be more robust, especially regarding individual account-level insights.
RollWorks Account-Based Platform pricing
The commentary is based on 60 reviews from RollWorks Account-Based Platform G2 reviews.
RollWorks is considered a valuable ABM platform, especially for targeted advertising and intent data. However, some reviewers find the pricing steep for smaller businesses, while others find it a cost-effective alternative to other ABM tools. Several users mention the platform's value, especially when integrated with their CRM.
Users sentiment
RollWorks Account-Based Platform alternatives
LeanDataBetter for Salesforce users. Focuses on lead routing, account matching, and sales process automation. Has grown faster than RollWorks. More positive customer reviews, but pricing is considered less favorable.Read more
HubSpot Marketing HubBetter for inbound marketing and lead generation. Broader industry applicability. Has more momentum based on website traffic and employee growth. A popular RollWorks alternative for businesses of all sizes.Read more
IntentHubBetter for mid-sized companies focused on high-value customers. Has a smaller database limited to European, North American, and APAC companies. Growing slower and showing less momentum.Read more
FlashInfoBetter fit for companies focused on sales outreach automation and those needing a parallel dialer. More suitable for industries like manufacturing, education, and real estate. Data freshness issues are a common concern among users, so be aware of potential inaccuracies.Read more
OverloopBetter for sales teams focused on outbound automation and LinkedIn outreach. More suitable for smaller businesses with simpler sales processes.Read more
ActiveCampaignBetter for various marketing channels and automation beyond ABM. Suitable for broader industry use. Has more momentum in website traffic and employee growth. More integrations are available.Read more
RollWorks Account-Based Platform FAQ
What is RollWorks Account-Based Platform and what does RollWorks Account-Based Platform do?
RollWorks Account-Based Platform helps B2B businesses identify and engage ideal customer accounts. It offers tools for targeted advertising, personalized outreach, and sales insights, streamlining account-based marketing efforts to drive revenue growth and improve deal closure rates. It integrates with other sales and marketing tools.
How does RollWorks Account-Based Platform integrate with other tools?
RollWorks Account-Based Platform integrates seamlessly with HubSpot, enabling data syncing and sales insights. It also connects with other marketing and sales tools to streamline workflows and track campaign effectiveness, though specific integrations are not detailed in the provided data.
What the main competitors of RollWorks Account-Based Platform?
Top alternatives to RollWorks Account-Based Platform include Demandbase One, HubSpot Marketing Hub, and IntentHub. These competitors offer similar features such as account identification, personalized advertising, and sales intelligence. Other options include ActiveCampaign, Mailchimp, and FlashInfo.
Is RollWorks Account-Based Platform legit?
RollWorks Account-Based Platform is a legitimate software platform. User reviews on G2 rate it 4.3/5, highlighting valuable website visitor insights and excellent customer support. Some users mention challenges with account identification accuracy and reporting limitations.
How much does RollWorks Account-Based Platform cost?
RollWorks Account-Based Platform pricing is not publicly available. Contact RollWorks directly to discuss pricing details and determine if the platform is worth the investment for your business.
Is RollWorks Account-Based Platform customer service good?
RollWorks Account-Based Platform customers generally praise the helpful and responsive customer support team. Users highlight the team's expertise, proactive assistance, and valuable training resources. However, some find platform navigation and reporting could be improved.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.