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Google Ad Manager description
Google Ad Manager is a comprehensive platform designed to help website and app owners earn money from their online content by displaying ads. It provides tools to manage various types of ads, connect with numerous advertisers, and track ad performance to maximize revenue. Google Ad Manager is a robust solution suitable for businesses of all sizes seeking to streamline their online advertising operations.
Who is Google Ad Manager best for
Google Ad Manager is a robust ad management platform ideal for businesses of all sizes seeking to monetize their online content. Users praise its comprehensive features and detailed reporting, while some find it challenging to navigate initially. If you're looking to streamline your online advertising operations, Google Ad Manager offers powerful tools to maximize your ad revenue.
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Best for small, medium, and large businesses.
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Ideal for E-commerce, Retail, Consumer Goods, Media & Entertainment, Software, IT & Telecommunications, Legal, and Marketing & Advertising.
Google Ad Manager features
| Supported Google Ad Manager supports various banner ad formats and sizes. |
| Supported Ad Manager supports audience targeting, especially the 360 version with advanced segmentation. |
| Supported Google Ad Manager offers reporting dashboards and custom reports for performance tracking. |
| Supported Google Ad Manager creates, optimizes, and tracks campaigns across multiple platforms with advanced targeting. |
| Supported Google Ad Manager integrates with various Supply Side Platforms. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Google Ad Manager reviews
We've summarised 221 Google Ad Manager reviews (Google Ad Manager G2 reviews) and summarised the main points below.
- Robust platform with comprehensive ad management features.
- Easy to use interface for basic tasks.
- Detailed reporting and analytics.
- Widely used and accepted in the industry.
- Difficult to understand and navigate for beginners, especially with advanced features.
- Customer support is often slow and unhelpful.
- Integration with other tools can be challenging.
- Inventory forecasting is inaccurate.
Google Ad Manager pricing
The commentary is based on 14 reviews from Google Ad Manager G2 reviews.
Google Ad Manager is generally considered a cost-effective advertising solution, especially for larger businesses and publishers seeking advanced features. However, some users find the pricing structure complex and potentially expensive for smaller businesses or those with limited budgets. Despite this, many highlight the excellent ROI and revenue optimization capabilities.
Users sentiment
Google Ad Manager alternatives
google-ad-manager vs Google AdsBetter for advertisers focused on paid search and broader reach across Google's network. Suitable for businesses across all industries. Simpler setup, but less control over ad placements compared to a Google Ad Manager alternative.Read more
BroadstreetBetter fit for local and niche publishers. Focuses on simplifying direct ad sales and automated reporting. Has growing momentum. Provides more dynamic ad formats.Read more
RollWorks Account-Based PlatformBetter for B2B and ABM, especially for medium-sized businesses. More focused on sales intelligence and lead generation. Has declining momentum based on LinkedIn employee growth.Read more
AdButlerBetter for smaller businesses seeking cost-effective ad serving with a user-friendly interface. AdButler is growing faster and offers more responsive customer support. However, it lacks some advanced video ad features and has occasional billing issues. A strong Google Ad Manager competitor for those prioritizing ease of use and affordability.Read more
Brevo Marketing PlatformBetter for SMBs seeking CRM and multi-channel marketing automation including email, SMS, and WhatsApp. Offers a free plan and easier implementation. Rated higher by users, who praise its intuitive interface and affordability. However, users note some limitations in design flexibility and contact management. A Google Ad Manager alternative.Read more
PubstackBetter for publishers focused on revenue optimization and streamlined ad tech management. Has significant momentum compared to Google Ad Manager.Read more
Google Ad Manager FAQ
What is Google Ad Manager and what does Google Ad Manager do?
Google Ad Manager is a comprehensive ad management platform that helps website and app publishers maximize their ad revenue. It streamlines ad operations, connects publishers with advertisers, and provides robust reporting and analytics to optimize ad performance. It's suitable for businesses of all sizes seeking to monetize their online content.
How does Google Ad Manager integrate with other tools?
Google Ad Manager integrates with other Google products like Google Analytics and Google Ads. It also connects with various third-party platforms, including supply-side platforms (SSPs) and other ad tech tools. However, some users find the integration process challenging.
What the main competitors of Google Ad Manager?
Top alternatives to Google Ad Manager include AdButler, a flexible ad-serving platform, and Google Ads, renowned for its reach and self-service features. For businesses focused on B2B, RollWorks offers account-based marketing solutions. Cometly focuses on ad performance tracking and optimization.
Is Google Ad Manager legit?
Yes, Google Ad Manager is a legitimate product from Google. It's a safe and widely used platform for managing online advertising, though some users find it complex and report difficulties with customer support. It's best suited for those already familiar with Google's ad ecosystem.
How much does Google Ad Manager cost?
Google Ad Manager pricing is not publicly available. It's likely based on usage and specific needs, so contacting Google directly for a custom quote is recommended. Is Google Ad Manager worth the cost? That depends on your individual business requirements.
Is Google Ad Manager customer service good?
Google Ad Manager customer support receives mixed reviews. While some users describe the support as helpful, many others express frustration with slow response times, unhelpful advice, and difficulty reaching support staff. Some users recommend utilizing online forums for solutions, indicating inconsistent support experiences.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.