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AdButler description
AdButler is an ad-serving platform that helps businesses manage and optimize online advertising. It offers a range of solutions, including tools to create and manage display ads, video ads, native ads, and more. AdButler is designed to be flexible and scalable, making it suitable for both small businesses and large enterprises. Its key features include a self-serve marketplace, detailed analytics, and programmatic advertising options. Overall, AdButler aims to be a comprehensive solution for businesses looking to maximize their online advertising revenue.
Who is AdButler best for
AdButler is an ideal ad-serving platform for small businesses seeking a user-friendly interface and reliable ad serving. Users praise its flexibility and customization options, along with responsive customer support. However, some users mention occasional billing issues and documentation gaps. It's a cost-effective solution for those needing various ad formats and targeting options.
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Best for small businesses.
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There is no data about industry fit.
AdButler features
| Supported AdButler offers reporting and analytics dashboards, including custom reports and a reporting API. |
| Supported AdButler supports native ad formats with custom templates and flexible rendering options. |
| Supported AdButler supports various video ad formats, including VAST, in-stream, and out-stream. |
| Supported AdButler supports retail media network management through advanced ad management, first-party data utilization, and cross-retailer visibility. |
| Supported AdButler offers a client portal for campaign management and access to information. |
| Supported AdButler supports standard and MRAID-enabled banner ads. |
| Supported AdButler supports programmatic advertising via OpenRTB, S2S, and header bidding. |
AdButler reviews
- Intuitive and easy-to-use interface, requiring minimal training.
- Reliable ad serving with excellent uptime.
- Flexible and customizable, catering to various ad formats and targeting options.
- Responsive and helpful customer support.
- Cost-effective pricing, especially for smaller businesses.
- Lack of VAST 3.0 support, preventing ad pods and advanced video ad features.
- Documentation can be spotty and sometimes outdated.
- Default domains and URL paths are often flagged by ad blockers.
- Reporting could be more intuitive.
- Occasional billing issues with small charges.
AdButler pricing
The commentary is based on 6 reviews from AdButler G2 reviews.
AdButler is praised for its affordability and reasonable pricing, especially for startups and small businesses. Users find it a good value for the features offered, providing cost-effective ad management solutions. While some mention minor billing inconveniences, the overall pricing sentiment is positive.
See the AdButler pricing page.
Essentials
This plan is suitable for those starting with ad serving. It includes display, mobile, and in-app ad serving for up to 10 advertisers and 1 million ad requests.
Standard
The Standard plan caters to growing businesses, offering display, mobile, video, and in-app ad serving for up to 50 advertisers and 10 million ad requests.
Advanced
This plan is designed for businesses seeking advanced features. It encompasses display, mobile, video, and in-app ad serving for up to 100 advertisers and 50 million ad requests.
Enterprise
The Enterprise plan is tailored for large organizations requiring unlimited ad serving capacity and customizable solutions. It offers comprehensive features for display, mobile, video, and in-app advertising.
AdButler alternatives
AdScaleBetter for e-commerce businesses. Has AI-powered tools for automating ad campaigns. Integrates with Google Ads and Facebook Ads. AdButler is growing faster.Read more
Google Ad ManagerBetter fit for larger organizations and industries like finance, ecommerce, retail, and marketing. Steeper learning curve and less intuitive. Customer support is a common complaint among users. A Google Ad Manager alternative for smaller businesses.Read more
ResponsiveAdsBetter fit for smaller companies. Simpler feature set for basic ad creation and management. An AdButler alternative and competitor.Read more
Google AdsBetter for larger companies and a much wider range of industries. A popular AdButler alternative and Google Ads competitor, it offers powerful retargeting and scalability for large campaigns.Read more
AdsbotMore focused on Google Ads management. Better for e-commerce businesses and agencies. Offers a freemium plan. Has higher ratings but is growing slower.Read more
CometlyBetter for understanding online advertising effectiveness and optimizing ad campaigns. Focuses on tracking ad performance and providing data-driven insights. Caters to software companies, marketing agencies, and online stores. Has faster employee growth momentum.Read more
AdButler FAQ
What is AdButler and what does AdButler do?
AdButler is an ad-serving platform that helps businesses manage, optimize, and maximize their online advertising revenue. It offers tools to create various ad formats, including display, video, and native ads. AdButler is scalable and suitable for businesses of all sizes, providing detailed analytics and programmatic advertising options.
How does AdButler integrate with other tools?
AdButler integrates with various platforms through its APIs and offers features like a client portal for campaign management. It supports programmatic advertising via OpenRTB, S2S, and header bidding. More details on specific integrations are limited.
What the main competitors of AdButler?
AdButler competes with ad serving platforms like AdScale, Google Ad Manager, and ResponsiveAds. Other alternatives include Google Ads and Adsbot for campaign management, and Cometly for ad performance analysis. These platforms offer similar features such as ad creation, management, and reporting.
Is AdButler legit?
Yes, AdButler is a legitimate ad-serving platform. User reviews praise its intuitive interface, reliability, and flexible ad formats. While some users mention minor issues with documentation and ad blocker conflicts, AdButler is generally considered a safe and cost-effective solution for managing online advertising.
How much does AdButler cost?
AdButler pricing starts at $179/month for the Essentials plan. The Standard plan is $682/month, while the Advanced plan costs $2988/month. Enterprise plan pricing is custom. Several add-ons are available to enhance each plan's functionality.
Is AdButler customer service good?
Customers generally praise AdButler's customer service, describing the support staff as responsive, helpful, and committed to providing solutions. Some users even highlight the "magical" and unparalleled support compared to previous providers.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.