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Amazon Advertising description
Amazon Advertising is a platform for businesses of all sizes to advertise products and services on Amazon's website, apps, and devices, as well as on external websites and apps. It offers various ad formats like sponsored product listings, display ads, and video ads. Amazon Advertising focuses on connecting businesses with shoppers actively browsing and purchasing, leveraging data and insights to target specific customer segments. It promises to increase product visibility, drive traffic, and ultimately boost sales by reaching customers at every stage of their buying journey.
What companies are using Amazon Advertising?
Who is Amazon Advertising best for
Amazon Advertising is a robust platform for businesses seeking to enhance product visibility and drive sales on Amazon. Users praise its vast reach and diverse targeting options, but some find the setup complex and bidding costs high. Ideal for businesses of all sizes across various industries, particularly e-commerce, education, and software, looking to leverage Amazon's expansive marketplace.
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Ideal for small, medium, and enterprise businesses.
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Best fit for E-commerce, Education, Real Estate, Software/IT, Energy, and Marketing.
Amazon Advertising features
| Supported Amazon Advertising supports advanced segmentation through tools like AMC and DSP. |
| Supported Amazon Advertising allows managing multiple client accounts from a central platform. |
| Supported Amazon Advertising supports campaign tracking with conversion pixels, attribution analysis, and performance metrics. |
| Supported Amazon Advertising offers comprehensive reporting and analytics for campaign progress, costs, and overall performance. |
| Supported Amazon Advertising offers various ad formats and placements, including Sponsored Products, Brands, and Display Ads. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Ease of Implementation
Amazon Advertising reviews
We've summarised 148 Amazon Advertising reviews (Amazon Advertising G2 reviews) and summarised the main points below.
- Vast audience reach and diverse targeting options, including demographics, interests, and behaviors.
- Easy-to-use interface and helpful customer support.
- Effective for increasing product visibility and boosting sales, especially with Sponsored Ads.
- Valuable shopping insights and campaign performance data.
- Seamless integration with other Amazon services and ad products.
- Complex setup process for campaigns and orders, especially bulk creation.
- Trademark and approval issues, even for rightful owners.
- Limited ad placement options for video ads, making some niches competitive.
- High bidding costs, especially for Sponsored Ads.
- Limited historical data, only 3 months available, hindering year-over-year comparisons.
Amazon Advertising pricing
The commentary is based on 19 reviews from Amazon Advertising G2 reviews.
Amazon Advertising offers various ad products with generally positive feedback on campaign reach and targeting. However, some reviewers mention high costs, especially for bidding and the DSP platform, and others note a complex setup process. Despite these concerns, many find the platform effective for increasing visibility and sales.
Users sentiment
Amazon Advertising alternatives
Microsoft Power PlatformBetter fit for enterprise companies. Focuses on data analysis, automation, and custom app development, not advertising. Has stronger momentum.Read more
Microsoft 365 E5 ComplianceBetter for compliance and data protection. More suitable for larger enterprises. Higher rated by users. Pricier.Read more
Amazon Sponsored AdsLess suitable for enterprise companies. Fewer features for advanced advertising management. Simpler, potentially easier to use for basic ad campaigns on Amazon.Read more
ComplianceBetter for enterprise companies. More focused on compliance and data governance. Higher rated by users. Negative pricing sentiment.Read more
Microsoft Azure DevOpsBetter for software development teams. A good Amazon Advertising alternative for enterprise companies. More suitable for industries like healthcare, finance, and media. Negative pricing sentiment.Read more
Microsoft Azure ComputeBetter for enterprise companies. More suitable for IT and software companies.Read more
Amazon Advertising FAQ
What is Amazon Advertising and what does Amazon Advertising do?
Amazon Advertising is a platform that enables businesses to advertise products and services on Amazon and beyond. It offers various ad formats, targeting options, and reporting tools to help businesses reach customers, increase visibility, and drive sales. It's designed for businesses of all sizes seeking to connect with shoppers on Amazon's vast marketplace.
How does Amazon Advertising integrate with other tools?
Amazon Advertising seamlessly integrates with other Amazon services, including Seller Central and Vendor Central. It also supports campaign tracking with conversion pixels and offers comprehensive reporting and analytics. This integration streamlines campaign management and provides valuable performance insights.
What the main competitors of Amazon Advertising?
Main competitors of Amazon Advertising include Microsoft Advertising, Google Ads, and Facebook Ads. These platforms offer similar advertising services, targeting various demographics and ad formats. Some also offer advanced analytics and campaign management tools.
Is Amazon Advertising legit?
Yes, Amazon Advertising is a legitimate advertising platform. It's safe and used by businesses to promote products and services on Amazon and beyond. While some users experience complexities with setup and bidding costs, many find it effective for boosting visibility and sales. It offers diverse targeting options and integrates seamlessly with other Amazon services.
How much does Amazon Advertising cost?
There is no pricing information available for Amazon Advertising. Contact Amazon Advertising directly to determine whether it fits your budget and is worth the investment.
Is Amazon Advertising customer service good?
Customer reviews of Amazon Advertising are generally positive, highlighting excellent customer support, ease of use, and effective tools for boosting sales and visibility. Some users mention a complex setup process and occasional trademark approval issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.