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Facebook for Business description
Facebook for Business (now Meta for Business) provides a suite of tools to manage your company's presence across Facebook, Instagram, and Messenger. Target customers, manage your social media advertising, track performance, and interact with customers across these platforms, all from one dashboard. It's designed to help businesses of all sizes streamline their social media marketing and advertising efforts.
Who is Facebook for Business best for
Facebook for Business (now Meta for Business) empowers businesses of all sizes to manage their presence across Facebook, Instagram, and Messenger. Centralize social media marketing, advertising, performance tracking, and customer interaction. Users praise the targeted advertising and detailed analytics, but some find the ad approval process and algorithm changes challenging.
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Ideal for businesses of all sizes seeking to enhance their social media presence.
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Suitable for various sectors, including e-commerce, retail, healthcare, and more.
Facebook for Business features
| Supported Facebook for Business supports interest targeting, allowing advertisers to reach users based on their interests. |
| Supported Meta Business Suite supports managing ad campaigns across Facebook and Instagram. |
| Supported Facebook Ads Manager offers real-time campaign performance monitoring and reporting. |
| Supported Facebook Ads Manager offers comprehensive budget management tools, including setting, tracking, and optimizing campaign budgets. |
| Supported Campaign scheduling is supported in Facebook Ads Manager. |
| Supported Facebook for Business offers robust audience targeting based on demographics, interests, and behaviors. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Facebook for Business reviews
We've summarised 1476 Facebook for Business reviews (Facebook for Business GetApp reviews, Facebook for Business Capterra reviews and Facebook for Business G2 reviews) and summarised the main points below.
- Targeted Advertising
- Cost-Effective Advertising
- Detailed Analytics and Insights
- Mobile-Friendly Advertising
- Seamless integration with Instagram
- Easy to use and manage
- Helpful customer support (when available)
- Ad Approval Process
- Frequent Algorithm Changes
- Customer support response times can be slow
- Account rep support can be lacking
- Ads account gets disabled frequently
- Hard to understand the platform with all of the different apps
- Complicated admin processes and need a personal account
Facebook for Business pricing
The commentary is based on 143 reviews from Facebook for Business Capterra reviews and Facebook for Business G2 reviews.
Facebook for Business offers cost-effective advertising solutions with detailed analytics. However, some reviewers find the ad platform expensive, especially for boosting posts and reaching new audiences, while others mention a confusing interface and inconsistent ad approval processes. Many appreciate the targeted advertising options and value for their ad spend.
Users sentiment
Facebook for Business alternatives
facebook-for-business vs PixelBetter for link shortening and QR code creation. Suited for users who prioritize simple landing pages and link tracking. Less comprehensive for social media management. Noteworthy negative user reviews regarding customer service and reliability.Read more
facebook-for-business vs FacebookBetter for organic social media engagement and community building. Lacks streamlined business tools and cross-platform management features.Read more
StatusbrewBetter for agencies managing multiple clients' social media accounts. Supports Twitter and LinkedIn, unlike Facebook for Business. Provides more detailed analytics and a more intuitive user interface. Growing slower than Facebook for Business.Read more
facebook-for-business vs AdScaleMore focused on e-commerce. Employs AI-powered tools for automating ad campaigns. Integrates with Google Ads.Read more
Google AdsBetter for large campaigns with robust analytics and scalability. A Facebook for Business alternative best for search engine advertising and reaching users actively searching for products or services.Read more
Google Ad ManagerBetter for publishers and media companies seeking to monetize their content. Focuses on ad revenue optimization and offers more robust ad management features.Read more
Facebook for Business FAQ
What is Facebook for Business and what does Facebook for Business do?
Facebook for Business (Meta for Business) helps businesses manage their presence across Facebook, Instagram, and Messenger. It offers tools for targeted advertising, campaign management, performance tracking, and customer interaction, streamlining social media marketing for businesses of all sizes.
How does Facebook for Business integrate with other tools?
Facebook for Business integrates with various tools, including Mailchimp and other marketing platforms. This integration streamlines marketing efforts by connecting advertising campaigns with email marketing, audience targeting, and customer relationship management (CRM) systems.
What the main competitors of Facebook for Business?
Top alternatives to Facebook for Business include Google Ads Manager, TikTok Ads, and Mailchimp. These platforms offer diverse advertising and marketing solutions across various channels, catering to different business needs and target audiences. Other options like AdScale and Statusbrew offer specialized features for campaign management and social media engagement.
Is Facebook for Business legit?
Yes, Facebook for Business (Meta for Business) is a legitimate platform. It's used by businesses of all sizes for social media marketing and advertising. While some users experience challenges with ad approvals and customer support, many find the platform's targeted advertising and analytics valuable for reaching customers and tracking campaign performance.
How much does Facebook for Business cost?
Facebook for Business doesn't list pricing information. Contact Facebook directly to determine if Facebook for Business is worth the cost for your business needs.
Is Facebook for Business customer service good?
Facebook for Business customer service reviews are mixed. While some users mention helpful support, others report slow response times and difficulty reaching support. Many express frustration with unhelpful support agents and the lack of clear communication regarding account issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.