Facebook for Business vs Facebook

by Gralio Feb 04, 2025

Facebook for Business provides a comprehensive suite of tools for managing social media marketing and advertising across Meta platforms, making it ideal for businesses focused on targeted advertising and performance tracking. Facebook itself offers a broader social networking experience but lacks the specialized marketing and analytics tools of Facebook for Business.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2169 reviews and 57 websites, saving 12 hours, 31 minutes of reading.

Facebook for Business

Facebook

About

Facebook for Business (now Meta for Business) provides a suite of tools to manage your company's presence across Facebook, Instagram, and Messenger. Target customers, manage your social media advertising, track performance, and interact with customers across these platforms, all from one dashboard. It's designed to help businesses of all sizes streamline their social media marketing and advertising efforts.

Facebook is a social networking platform connecting people globally. Users can share updates, photos, and videos, engage with content, and join groups based on interests. Owned by Meta, it offers various tools for businesses, including advertising and community building. Facebook's massive user base and wide-ranging features make it a dominant player in the social media landscape.

Summary

Main difference

Facebook for Business is a suite of tools designed for businesses to manage their presence and advertising across Facebook, Instagram, and Messenger. Facebook, the social networking platform itself, focuses on connecting people and offers some business tools like advertising and community building but lacks the comprehensive marketing and advertising management features of Facebook for Business.

Relative strengths of Facebook for Business (compared to Facebook)

Streamlined Social Media Management: Manage Facebook, Instagram, and Messenger marketing from a single dashboard, simplifying social media efforts.
Targeted Advertising: Advanced targeting options allow reaching specific customer segments across multiple platforms, maximizing ad effectiveness.
Performance Tracking and Analytics: Robust analytics tools provide insights into campaign performance, enabling data-driven optimization.

Relative weaknesses of Facebook for Business (compared to Facebook)

Cost: While offering value, the advertising costs can accumulate depending on campaign scope and reach.
Complexity: The platform can be complex to navigate initially, requiring time to master all features and tools.
Customer Support: While improving, customer support responsiveness can sometimes be slow, potentially delaying issue resolution.

Who should use Facebook for Business VS. Facebook

Facebook for Business (now Meta for Business) empowers businesses of all sizes to manage their presence across Facebook, Instagram, and Messenger. Users praise its targeted advertising and detailed analytics. However, some dislike the ad approval process and occasional customer support delays. It's best for businesses seeking streamlined social media management and advertising.

Facebook is a versatile social media platform connecting billions globally. Ideal for businesses of all sizes, it empowers users to share updates and engage with their audience. Users appreciate its ease of use and broad reach, but some have concerns about privacy and customer support.

Ideal for businesses of all sizes.
Suitable for most industries, especially retail, e-commerce, and consumer goods.

Suitable for small, medium, and large businesses.
Ideal for various sectors, including healthcare, finance, retail, and more.

Facebook for Business and Facebook features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Social Networking

Not supported

Facebook for Business is designed for businesses to connect with customers, not for personal social networking.

Supported

Facebook enables connecting with people, fostering online communities, and social interaction.
Groups

Supported

Facebook supports creating and joining groups for shared interests.

Supported

Facebook Groups allows users to create and join communities based on shared interests.
Content Sharing

Supported

Facebook for Business supports sharing text, photos, videos, and links.

Supported

Facebook supports sharing text, photos, videos, and links.
Facebook integration

Supported

Facebook for Business supports sharing content and managing campaigns through various integrations.

Supported

Facebook offers integration to manage campaigns and share content.
Social media sharing

Partially supported

Facebook allows sharing content on its platform and Instagram. Sharing to other platforms requires third-party tools.

Supported

Facebook allows sharing content as posts, stories, and quotes.
Instagram integration

Supported

Instagram integration is supported for content sharing and campaign management.

Supported

Facebook supports integration with Instagram for content sharing and campaign management.

Qualities

Value and Pricing Transparency

+0.1

Neutral sentiment

-0.29

Neutral sentiment
Customer Service

-0.62

Rather negative sentiment

-0.37

Rather negative sentiment
Ease of Use

+0.43

Rather positive sentiment

+0.7

Strongly positive sentiment
Reliability and Performance

-0.19

Neutral sentiment

-0.59

Rather negative sentiment
Ease of Implementation

-0.25

Neutral sentiment

+0.75

Strongly positive sentiment
Scalability

+0.6

Rather positive sentiment

+0.27

Neutral sentiment

Facebook for Business and Facebook Pricing

No data

User sentiment

Neutral

+0.1

We couldn't find a pricing page for Facebook for Business.

No data

User sentiment

Neutral

-0.29

We couldn't find a pricing page for Facebook.

Facebook for Business and Facebook review insights

2169 reviews analysed from and

Users love

Targeted Advertising
Cost-Effective Advertising
Detailed Analytics and Insights
Mobile-Friendly Advertising
Seamless integration with Instagram
Easy to use and manage
Helpful customer support (when available)

Easy to use and connect with people.
Great for sharing updates, photos and videos.
Useful for business marketing and advertising.
Large and active user base.

Users dislike

Ad Approval Process
Frequent Algorithm Changes
Customer support response times can be slow
Account rep support can be lacking
Ads account gets disabled frequently
Hard to understand the platform with all of the different apps
Complicated admin processes and need a personal account

Difficult to contact customer support.
Too many ads.
Privacy concerns.
Fake accounts and scams.

Facebook for Business and Facebook Ratings

G2

4.2/5

(1374)
Capterra

4.4/5

(102)
Glassdoor

4.0/5

(18649)

G2

4.3/5

(693)
Glassdoor

4.0/5

(18649)

Company health

Employee growth

13% increase in the last year

Web traffic

2% increase in the last quarter

Financing

August 2024 - $26B

How do their advertising management features compare, specifically for Instagram campaigns?

Both Facebook for Business (now Meta for Business) and Facebook (the social networking platform itself) offer Instagram advertising management features. However, Facebook for Business, specifically through Meta Business Suite, provides a more comprehensive and integrated approach. It allows businesses to create, manage, and track Instagram ad campaigns alongside their Facebook and Messenger campaigns, all within a single dashboard. While Facebook allows some level of Instagram integration for content sharing and basic campaign management, the primary advertising tools are housed within the Facebook for Business suite.

Which platform provides better community building tools outside of paid advertising?

Facebook (Product B) offers superior community-building tools outside of paid advertising. Features like Groups, content sharing options (text, photos, videos, links), and its massive existing user base allow for organic community growth and engagement. While Facebook for Business (Product A) provides robust advertising tools, its focus is primarily paid reach and promotion rather than free community building.

What are the advantages of Facebook for Business?

Facebook for Business (now Meta for Business) offers a centralized platform to manage a business's presence across Facebook, Instagram, and Messenger, streamlining social media marketing and advertising efforts. It provides targeted advertising capabilities, cost-effective advertising options, and detailed analytics for tracking campaign performance. The seamless integration between Facebook and Instagram simplifies cross-platform promotion, while the platform's mobile-friendly interface enables convenient management.

What are the disadvantages of Facebook for Business?

Disadvantages of Facebook for Business include a complicated ad approval process, frequent algorithm changes that can impact reach, slow customer support response times, and occasional account disabling. Some users find the platform difficult to navigate due to multiple apps and complex administrative processes, often requiring a linked personal account.

Alternatives to Facebook for Business and Facebook

AdScale

AdScale is an advertising platform that helps businesses manage online ad campaigns. Its AI-powered tools automate tasks like campaign creation, audience targeting, and ad copywriting. AdScale integrates with platforms like Google Ads and focuses on e-commerce businesses looking to simplify their advertising efforts and increase sales. It promises improved ad performance and offers different solutions for agencies and businesses of various sizes.

Instagram for Business

Instagram for Business lets you use the popular photo and video sharing platform to promote your company. You can create a business profile, interact with customers, understand your audience, and run paid advertising campaigns. It's a visual platform popular with a wide demographic, making it suitable for increasing brand awareness.

Statusbrew

Statusbrew is a social media management platform designed to help businesses of all sizes manage their online presence. It offers a suite of tools for scheduling posts, tracking performance, and engaging with customers on Facebook, Instagram, Twitter, LinkedIn and other platforms. Statusbrew helps businesses streamline their social media efforts and get a better return on investment. It stands out by offering detailed analytics, a user-friendly interface, and integrations with other popular business tools.

Airbnb Clone Script

Airbnb Clone Script is a pre-built software package that allows you to create a vacation rental website similar to Airbnb. It offers features for listing properties, managing bookings, processing payments, and communicating with guests. This script is particularly suitable for entrepreneurs or businesses wanting to establish a foothold in the vacation rental market. Its main advantage is a faster and often more affordable way to launch a rental platform compared to building one from scratch.

Google Ad Manager

Google Ad Manager is a comprehensive platform designed to help website and app owners earn money from their online content by displaying ads. It provides tools to manage various types of ads, connect with numerous advertisers, and track ad performance to maximize revenue. Google Ad Manager is a robust solution suitable for businesses of all sizes seeking to streamline their online advertising operations.

phpFox

phpFox is a social networking platform that lets you build online communities. It offers features like profiles, groups, activity feeds, chat, live streaming, and monetization options like subscriptions and marketplaces. phpFox focuses on providing a customizable and scalable solution suitable for businesses of all sizes. It promises a user-friendly experience across devices with its mobile-first approach and responsive design.

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