Last updated on
Company health
Ratings
Facebook description
Facebook is a social networking platform connecting people globally. Users can share updates, photos, and videos, engage with content, and join groups based on interests. Owned by Meta, it offers various tools for businesses, including advertising and community building. Facebook's massive user base and wide-ranging features make it a dominant player in the social media landscape.
Who is Facebook best for
Facebook is a versatile social media platform ideal for businesses of all sizes seeking to connect with a broad audience. Users praise its ease of use for sharing updates and engaging with customers. However, some have reported difficulties with customer support and concerns about ads and privacy. Despite these drawbacks, Facebook remains a powerful tool for business marketing and advertising.
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Suitable for small, medium, and enterprise businesses.
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Ideal for various industries, including healthcare, finance, e-commerce, retail, and more.
Facebook features
| Supported Facebook supports sending private messages through its Messenger platform. |
| Supported Facebook allows sharing content as posts, stories, and quotes. |
| Supported Facebook enables promoting posts to wider audiences via paid advertising. |
| Supported Facebook allows users to react to posts with multiple emotions like Love, Haha, Wow, Sad, Angry, and Care. |
| Supported Facebook allows profile customization with photos, personal details, and privacy controls. |
| Supported Facebook allows users to block each other, preventing interactions like viewing posts, tagging, and messaging. |
| Supported Facebook allows users to follow other users to see their public updates. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Facebook reviews
We've summarised 693 Facebook reviews (Facebook G2 reviews) and summarised the main points below.
- Easy to use and connect with people.
- Great for sharing updates, photos and videos.
- Useful for business marketing and advertising.
- Large and active user base.
- Difficult to contact customer support.
- Too many ads.
- Privacy concerns.
- Fake accounts and scams.
Facebook pricing
The commentary is based on 85 reviews from Facebook G2 reviews.
Facebook is free to use for personal and business accounts. While some users appreciate the advertising options, others find the increasing number of ads intrusive and irrelevant. Paid advertising options are available for businesses looking to expand their reach.
Users sentiment
Facebook alternatives
facebook vs SnapchatMore focused on a younger demographic. Better for ephemeral content. A Facebook alternative popular for augmented reality features and disappearing messages.Read more
facebook vs TwitterBetter for staying up-to-date given its focus on real-time updates. A Facebook alternative geared towards quicker interactions and news dissemination.Read more
facebook vs Facebook for BusinessBetter for managing business presence across Facebook, Instagram, and Messenger. Streamlines social media marketing and advertising efforts from a central dashboard.Read more
Airbnb Clone ScriptBetter for companies in the hospitality and tourism industry seeking a quick and affordable Airbnb-like platform.Read more
TikTok AdsBetter for reaching younger demographics, particularly Gen Z and millennials. Leverages short-form video and influencer marketing. Growing faster than Facebook.Read more
Facebook FAQ
What is Facebook and what does Facebook do?
Facebook is a social networking platform owned by Meta, connecting billions globally. It enables users to share updates, photos, videos, and interact with content. Facebook also offers business tools for advertising and community building.
How does Facebook integrate with other tools?
Facebook integrates with numerous marketing and business tools. It connects with CRM platforms, email marketing services, and e-commerce platforms, enabling businesses to streamline their marketing efforts and manage customer interactions efficiently. It also offers various APIs for developers.
What the main competitors of Facebook?
Facebook's main competitors include other social media platforms like Instagram, Twitter (now X), Snapchat, and Tumblr. These platforms offer similar functionalities such as sharing updates, photos, and videos, and engaging with followers. Additionally, platforms like phpFox provide tools for building online communities, offering an alternative to Facebook Groups.
Is Facebook legit?
Facebook is generally safe, but users should be aware of potential risks. It's easy to connect with people and share updates, but be cautious of privacy concerns, fake accounts, and excessive ads. Be mindful of the information you share and who you interact with.
How much does Facebook cost?
Facebook's core platform is free to use. However, businesses may incur costs for advertising, ranging from a few dollars to thousands, depending on campaign scope and objectives. Is Facebook worth it? That depends on your specific needs and how you leverage its potential.
Is Facebook customer service good?
Facebook's customer service is a common source of frustration for users. Many report difficulty contacting support and receiving unhelpful automated responses, despite positive experiences with the platform's core functionality. Several users mentioned a lack of readily available human support.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.