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Snapchat description
Snapchat is a social media platform built around sharing photos and short videos (called "Snaps") that disappear after being viewed. It's known for its fun filters and augmented reality features. While popular with a younger audience for personal communication, businesses can use Snapchat to reach this demographic through video ads and sponsored content.
Who is Snapchat best for
Snapchat is a social media platform ideal for reaching younger audiences. Users love the fun AR filters and disappearing messages, while some dislike the ads and navigation. Consider Snapchat for quick, visual marketing campaigns.
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Best for small, mid-sized, and large companies.
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Suitable for various industries, including E-commerce, Retail, and more.
Snapchat features
| Supported Snapchat supports disappearing messages with multiple options, including disappearing after being viewed, disappearing after 24 hours, or never disappearing. |
| Supported Snapchat enables clients to create custom filters for images or videos via their website, offering customization options, geofilters, and more. The creation process involves design, submission, and approval. |
| Supported Snapchat allows users to personalize their profiles with a bio, profile photo, highlights, location, and more. They can also design their Bitmoji and, for Snapchat+ subscribers, use avatars in Friendship Profiles. The platform supports adding content like highlights and customizing elements like bios and locations, especially for Creator Profiles. |
| Supported Snapchat allows advertisers to target users based on demographics like age, gender, language, and more. It also enables targeting based on interests, online behaviors, predefined audiences, and retargeting. |
| Supported Snapchat supports direct text messages. |
| Supported Users can upload images from their camera roll to Memories and share them as Snaps. |
| Supported Snapchat allows users to upload videos up to 60 seconds long. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Snapchat reviews
We've summarised 1389 Snapchat reviews (Snapchat GetApp reviews, Snapchat TrustPilot reviews, Snapchat Capterra reviews and Snapchat G2 reviews) and summarised the main points below.
- Fun and creative AR filters are a major draw.
- Disappearing messages offer a sense of privacy and encourage spontaneity.
- Easy to use for sharing quick moments with friends.
- Stories feature keeps users engaged and coming back for more.
- Too many ads.
- The app can be difficult to navigate, especially after updates.
- Privacy concerns with features like Snap Map.
- Battery drain is a common complaint.
Snapchat pricing
The commentary is based on 70 reviews from Snapchat Capterra reviews, Snapchat G2 reviews and Snapchat GetApp reviews.
Snapchat offers a free version with basic features. While some users find the platform valuable for marketing and connecting with a younger demographic, others mention expensive advertising and a decline in user base compared to other platforms. A premium subscription option with added features is also available but receives mixed reviews regarding value.
Users sentiment
See the Snapchat pricing page.
Snapchat alternatives
Instagram for BusinessBetter for businesses seeking broader reach across demographics. More robust advertising and analytics features. Stronger integration with other business tools like Facebook and Pinterest. Has more momentum in terms of website traffic and employee growth.Read more
TumblrBetter for individuals and small to mid-sized businesses. Has a simpler user interface. Geared towards community building and content sharing. A Snapchat alternative or competitor focusing on longer-form content and discussions. Growing faster than Snapchat in terms of web traffic but slower employee growth.Read more
TwitterBetter for real-time updates and news dissemination. Caters to a broader audience. More text-based, with less emphasis on visual content.Read more
snapchat vs FacebookBetter suited for broader demographics and business marketing. Caters to a wider range of company sizes. Has significantly more momentum in terms of website traffic and employee growth.Read more
Vista SocialBetter for social media management across various platforms. Geared towards businesses and agencies, not individual users. More suitable for marketing and advertising professionals. Higher ratings and positive pricing sentiment. Has more momentum based on employee growth. Offers AI-powered tools for content creation and comprehensive analytics.Read more
LoomBetter for internal communication and collaboration, especially for tutorials and quick explanations. More suitable for screen recordings and video messaging than ephemeral social media content. Loom is growing faster and offers more scalable solutions. Easier to use, with better customer service, and more reliable performance.Read more
Snapchat FAQ
What is Snapchat and what does Snapchat do?
Snapchat is a social media app focused on sharing disappearing photos and videos, called Snaps. It features fun filters, augmented reality lenses, and messaging. While popular with younger demographics, businesses also use Snapchat for targeted advertising and engagement.
How does Snapchat integrate with other tools?
There is no information available about specific integrations Snapchat offers with other tools. It's primarily known for its native features like disappearing messages, AR filters, and Stories.
What the main competitors of Snapchat?
Snapchat's main competitors are Instagram, Facebook, Twitter (now X), and TikTok. These platforms offer similar features like photo and video sharing, messaging, and stories, vying for the attention of a similar user demographic. Tumblr is another alternative, though its focus leans more toward blogging and community building.
Is Snapchat legit?
Snapchat is generally safe to use, but users should be aware of potential privacy concerns with features like Snap Map and be mindful of sharing personal information. It's known for disappearing messages, AR filters, and connecting with friends. However, some users find the ads excessive and navigation difficult.
How much does Snapchat cost?
Snapchat's core features are free to use. There is no pricing information available regarding potential premium features or add-ons. This makes it difficult to assess the product's overall cost-effectiveness.
Is Snapchat customer service good?
Snapchat's customer service receives mixed reviews. While some users find it easy to use and appreciate the platform's communication features, others have expressed frustration with the lack of support and unhelpful automated responses. Several users reported unresolved account issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.