Snapchat vs Facebook

by Gralio Mar 11, 2025

Snapchat and Facebook are both social media platforms, but they cater to different needs and audiences. Snapchat excels in engaging younger users with its disappearing content and creative features, while Facebook offers a broader reach and more comprehensive business tools. Choose Snapchat if you're targeting a younger demographic with visually engaging content, and choose Facebook for a wider reach and more robust business features.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2082 reviews and 60 websites, saving 12 hours, 4 minutes of reading.

Snapchat

Website LinkedIn Twitter

Facebook

Website LinkedIn Twitter

About

Snapchat is a social media platform built around sharing photos and short videos (called "Snaps") that disappear after being viewed. It's known for its fun filters and augmented reality features. While popular with a younger audience for personal communication, businesses can use Snapchat to reach this demographic through video ads and sponsored content.

Facebook is a social networking platform connecting people globally. Users can share updates, photos, and videos, engage with content, and join groups based on interests. Owned by Meta, it offers various tools for businesses, including advertising and community building. Facebook's massive user base and wide-ranging features make it a dominant player in the social media landscape.

Summary

Main difference

Snapchat is a social media platform focused on visual communication through disappearing photos and videos, appealing to a younger demographic with its creative filters and AR features. Facebook, with its broader user base, offers more diverse content formats and tools for businesses, including advertising, community building, and marketplace functionalities.

Relative strengths of Snapchat (compared to Facebook)

Stronger engagement with younger demographics (Gen Z and Millennials).
Unique and engaging AR filters and creative tools.
Disappearing content promotes authenticity and spontaneity.

Relative weaknesses of Snapchat (compared to Facebook)

Smaller and less diverse user base compared to Facebook.
Limited business tools and advertising options.
Less effective for reaching older demographics.

Who should use Snapchat VS. Facebook

Snapchat is a social media platform popular with young audiences, known for its disappearing messages, AR filters, and Stories feature. Users enjoy the creative filters and ease of sharing moments but dislike excessive ads and navigation difficulties. Ideal for businesses aiming to reach a younger demographic with engaging visual content.

Facebook is a social networking platform connecting billions globally, enabling users to share updates and engage with content. Businesses leverage Facebook to reach large audiences, connect with customers, and promote their products or services. Users praise its ease of use and broad reach but express concerns about privacy and excessive ads.

Best for medium to large businesses (101+ employees).
Suitable for businesses across all industries.

Ideal for businesses of all sizes (1-1000+ employees).
Suitable for businesses across various industries, including healthcare, finance, e-commerce, and more.

Snapchat and Facebook features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Social Networking

Supported

Snapchat allows users to connect with others and share content, fostering social interaction.

Supported

Facebook enables connecting with people, fostering online communities, and social interaction.
Groups

Not supported

Snapchat supports group chats, but not communities based on shared interests.

Supported

Facebook Groups allows users to create and join communities based on shared interests.
Content Sharing

Partially supported

Snapchat supports sharing photos, videos, and text, but not links within snaps. Links can be shared via chat.

Supported

Facebook supports sharing text, photos, videos, and links.
Instagram integration

Partially supported

Snapchat does not have a native integration with Instagram but can be integrated using third-party tools like Zapier for specific tasks.

Supported

Facebook supports integration with Instagram for content sharing and campaign management.
Social media sharing

Not supported

Snapchat focuses on ephemeral content designed to disappear after being viewed. There is no built-in feature to share content on other platforms. Users would need to manually save and upload it elsewhere.

Supported

Facebook allows sharing content as posts, stories, and quotes.
Facebook integration

Partially supported

Snapchat allows adding profile links to Facebook, but not direct content sharing or campaign management. Third party tools may offer more advanced integrations.

Supported

Facebook offers integration to manage campaigns and share content.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

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Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Snapchat and Facebook Pricing

No data

See full Pricing page

No data

We couldn't find a pricing page for Facebook.

Snapchat and Facebook review insights

Users love

Fun and creative AR filters are a major draw.
Disappearing messages offer a sense of privacy and encourage spontaneity.
Easy to use for sharing quick moments with friends.
Stories feature keeps users engaged and coming back for more.

Easy to use and connect with people.
Great for sharing updates, photos and videos.
Useful for business marketing and advertising.
Large and active user base.

Users dislike

Too many ads.
The app can be difficult to navigate, especially after updates.
Privacy concerns with features like Snap Map.
Battery drain is a common complaint.

Difficult to contact customer support.
Too many ads.
Privacy concerns.
Fake accounts and scams.

Snapchat and Facebook Ratings

G2

4.2/5

(285)
Capterra

4.6/5

(1024)
TrustPilot

1.4/5

(80)
Glassdoor

3.5/5

(1153)

G2

4.3/5

(693)
Glassdoor

4.0/5

(18649)

Company health

Employee growth

4% increase in the last year

13% increase in the last year

Web traffic

21% decrease in the last quarter

7% decrease in the last quarter

Financing

November 2015 - $3M

June 2024 - $26B

How do Snapchat's disappearing messages benefit marketing campaigns compared to Facebook's persistent content?

Snapchat's disappearing messages create a sense of urgency and exclusivity, encouraging users to engage with marketing campaigns immediately. This is particularly effective for limited-time offers and promotions. Conversely, Facebook's persistent content allows for ongoing engagement and brand building, but lacks the same immediacy and can be easily overlooked in users' feeds. The ephemeral nature of Snapchat content can also foster a feeling of authenticity and spontaneity that resonates with younger audiences, whereas Facebook's more permanent nature can sometimes feel overly polished or commercial.

Which platform, Snapchat or Facebook, offers better ad targeting for reaching younger demographics?

While both platforms offer robust ad targeting, Snapchat is generally considered better for reaching younger demographics, particularly Gen Z and younger Millennials. Snapchat's user base skews heavily towards this age group, and its features like AR filters and disappearing messages resonate strongly with this audience. Facebook, while having a broader reach across age groups, can be more effective for targeting older Millennials and Gen X.

What are the advantages of Snapchat?

Snapchat's advantages lie in its unique focus on disappearing content, fun filters, and augmented reality features, making it highly appealing to a younger demographic. This ephemeral nature encourages spontaneous sharing and offers a sense of privacy. For businesses, Snapchat provides a direct line to reach this coveted demographic through targeted video ads and sponsored content, leveraging a platform where users are actively engaged with visual content.

What are the disadvantages of Snapchat?

Snapchat's ephemeral nature, while appealing to some, can be a disadvantage for businesses wanting content with a longer lifespan. The platform's user base skews heavily towards a younger demographic, potentially limiting reach for businesses targeting older audiences. Users frequently report excessive ads and difficulty navigating the app, which can negatively impact the user experience. Finally, privacy concerns surrounding features like Snap Map persist.

Alternatives to Snapchat and Facebook

Instagram for Business

Instagram for Business lets you use the popular photo and video sharing platform to promote your company. You can create a business profile, interact with customers, understand your audience, and run paid advertising campaigns. It's a visual platform popular with a wide demographic, making it suitable for increasing brand awareness.

Vidsy

Vidsy is a video advertising software that helps brands create video ads for various platforms like social media, e-commerce, and connected TV. They offer a platform with automation and AI tools to streamline video production. Vidsy provides access to a network of creators to produce high-quality video ads efficiently. They promise creative excellence, increased productivity, and the ability to scale video production globally. Vidsy works with well-known brands and partners with major platforms like Meta and Google.

Twitter

Twitter, now known as X, is a social media platform where users share short, real-time public messages called "tweets". With millions of active users, businesses can use Twitter to connect with customers, share news and updates, and build brand awareness.

Tumblr

Tumblr is a social media platform where users can share and discover content like photos, videos, music, and text posts. It emphasizes community building around shared interests. Users can follow each other, reblog content, and engage in discussions.

Facebook for Business

Facebook for Business (now Meta for Business) provides a suite of tools to manage your company's presence across Facebook, Instagram, and Messenger. Target customers, manage your social media advertising, track performance, and interact with customers across these platforms, all from one dashboard. It's designed to help businesses of all sizes streamline their social media marketing and advertising efforts.

Adilo

Adilo is a video hosting platform designed for businesses and creators who need a reliable way to share and manage their video content. It offers a range of features including video hosting, marketing tools, and security options like anti-piracy measures. Adilo aims to make video streaming smooth and secure while providing analytics and marketing tools to help businesses maximize their video content.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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