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Pinterest

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Company health

Employee growth
34% increase in the last year
Web traffic
4% increase in the last quarter
Financing
March 2022 - $1B

Ratings

G2
4.6/5
(232)
Capterra
4.7/5
(299)
Glassdoor
4.0/5
(932)

Pinterest description

Pinterest is a visual discovery platform, often mistaken as social media. Users curate and share visual content like images and videos, organizing them into themed "boards." While it offers social features, Pinterest's primary function is to inspire users and connect them with ideas and products they love, aligning it more closely with search engines like Google. Businesses use Pinterest to showcase products, generate leads, and reach target audiences interested in specific niches.


Who is using Pinterest?


Who is Pinterest best for

Pinterest is a visual discovery engine ideal for businesses looking to reach a visually-oriented audience. Users curate and share images and videos, organizing them into themed "boards." It's particularly effective for those in e-commerce, retail, or consumer goods. Users appreciate the platform's visual appeal and ease of use for gathering and organizing ideas. However, some find the ads and repetitive algorithm to be drawbacks.

  • Ideal for small to enterprise-level businesses.

  • Highly suitable for visually-driven industries like e-commerce, retail, and consumer goods.


Pinterest features

Type the name of the feature or, in your own words, tell us what you need
Supported

Pinterest supports content sharing and campaign management through integrations with various platforms like Sprout Social and Klaviyo.

Supported

Pinterest allows image uploads from various devices.

Supported

Pinterest supports visual discovery using image search, Lens, and object tagging.

Supported

Pinterest supports uploading videos on desktop and mobile.

Supported

Pinterest allows sharing boards as videos on Instagram and Facebook.

Supported

Pinterest allows organizing images and videos using boards.

Supported

Pinterest allows paid promotion of posts to a wider audience.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.5

Customer Service

Rather negative
-0.33

Ease of Use

Strongly positive
+0.79

Reliability and Performance

Rather positive
+0.5

Ease of Implementation

Rather positive
+0.67

Scalability

Rather positive
+0.5

Pinterest reviews

We've summarised 551 Pinterest reviews (Pinterest GetApp reviews, Pinterest TrustPilot reviews, Pinterest Capterra reviews and Pinterest G2 reviews) and summarised the main points below.

Pros of Pinterest
  • Visually appealing and inspiring platform.
  • Easy to use and navigate.
  • Excellent for collecting and organizing ideas into boards.
  • Helpful for planning projects, events, and gathering inspiration.
  • Wide variety of content across diverse categories.
Cons of Pinterest
  • Difficult to find original content sources.
  • Overabundance of ads and promoted pins.
  • Occasional glitches and bugs in the mobile app.
  • Algorithm can be repetitive, showing similar content repeatedly.
  • Lack of direct messaging or robust community interaction features.

Pinterest pricing

The commentary is based on 33 reviews from Pinterest Capterra reviews, Pinterest G2 reviews and Pinterest GetApp reviews.

Pinterest is a free platform, though some users mention intrusive ads. Others note difficulty navigating pricing for promoted pins and accidental charges. A few find the platform valuable enough to use paid features for enhanced visibility and traffic generation.

Users sentiment

Rather negative
-0.5

Pinterest alternatives

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    MeTA
    Unlock deeper text understanding for powerful insights.
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  • Logo of UChat
    pinterest vs UChat
    Build chatbots without code, automate replies, and sell more.
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  • Logo of Instagram for Business
    Instagram for Business
    Connect, analyze, advertise, and grow your business visually.
    Read more
  • Logo of Wakelet
    Wakelet
    Save, organize, and share content in beautiful collections.
    Read more
  • Logo of Clearview Social
    Clearview Social
    Employee social sharing made easy, boosting brand reach and engagement.
    Read more

Pinterest FAQ

  • What is Pinterest and what does Pinterest do?

    Pinterest is a visual discovery platform where users explore and save ideas through images and videos organized on themed boards. It's used for inspiration, product discovery, and marketing, connecting businesses with targeted audiences interested in specific niches.

  • How does Pinterest integrate with other tools?

    Pinterest integrates with platforms like Sprout Social and Klaviyo for content sharing and campaign management. This allows for streamlined workflows and broader reach. It also facilitates sharing boards as videos on Instagram and Facebook.

  • What the main competitors of Pinterest?

    Pinterest's main competitors include visual platforms like Instagram for Business and Snapchat, content curation tools like Tagshop and EmbedFeed, and social media platforms like Tumblr and Twitter (X). These alternatives offer various features for visual discovery, social sharing, and business promotion.

  • Is Pinterest legit?

    Yes, Pinterest is a legitimate and safe platform for visual discovery and inspiration. It's used by millions to find and share ideas, and by businesses to promote their products and connect with potential customers interested in specific niches. However, be aware of potential downsides like excessive ads and occasional app glitches.

  • How much does Pinterest cost?

    Pinterest business account creation is free. There is no pricing information available regarding advertising or business features on Pinterest. Is Pinterest worth it for your business needs? More information is needed to determine product pricing.

  • Is Pinterest customer service good?

    Pinterest's customer service receives mixed reviews. While some users appreciate the support from account managers and the platform's helpfulness, others have reported difficulty getting timely responses and resolution to technical issues like bugs in the iPad app.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.