Facebook for Business vs AdScale

by Gralio Mar 04, 2025

Facebook for Business is best for businesses heavily invested in social media marketing, seeking detailed control over their campaigns within the Facebook ecosystem. AdScale is better suited for businesses looking to simplify and automate their advertising across various platforms, leveraging AI for improved performance.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1545 reviews and 56 websites, saving 9 hours, 3 minutes of reading.

Facebook for Business

Website LinkedIn Twitter

AdScale

Website LinkedIn Twitter

About

Facebook for Business (now Meta for Business) provides a suite of tools to manage your company's presence across Facebook, Instagram, and Messenger. Target customers, manage your social media advertising, track performance, and interact with customers across these platforms, all from one dashboard. It's designed to help businesses of all sizes streamline their social media marketing and advertising efforts.

AdScale is an advertising platform that helps businesses manage online ad campaigns. Its AI-powered tools automate tasks like campaign creation, audience targeting, and ad copywriting. AdScale integrates with platforms like Google Ads and focuses on e-commerce businesses looking to simplify their advertising efforts and increase sales. It promises improved ad performance and offers different solutions for agencies and businesses of various sizes.

Summary

Main difference

Facebook for Business focuses on social media marketing across Facebook, Instagram, and Messenger, offering detailed ad creation and management tools within its ecosystem. AdScale emphasizes AI-driven automation and optimization of ad campaigns across multiple platforms like Google Ads and Facebook Ads, simplifying campaign management and aiming for improved performance.

Relative strengths of Facebook for Business (compared to AdScale)

Direct integration with Facebook, Instagram, and Messenger, offering a seamless experience for managing social media presence.
Offers granular control over ad creation and targeting within the Facebook ecosystem.
Provides robust analytics and reporting specifically for social media campaigns.

Relative weaknesses of Facebook for Business (compared to AdScale)

Limited to social media platforms (Facebook, Instagram, Messenger) and lacks integration with broader advertising channels like Google Ads.
Users report frequent algorithm changes and challenges with ad approvals.
Customer support responsiveness is a common user complaint.

Who should use Facebook for Business VS. AdScale

Facebook for Business (now Meta for Business) empowers businesses of all sizes to manage their presence across Facebook, Instagram, and Messenger. Users love the targeted advertising, detailed analytics, and seamless Instagram integration. However, some find the ad approval process and algorithm changes challenging. It's ideal for businesses seeking streamlined social media management and advertising.

AdScale is an AI-powered advertising platform simplifying online ad campaigns. Automating tasks like campaign creation, audience targeting, and copywriting, it integrates with Google Ads and Facebook Ads. Users praise its automation and e-commerce focus, while some find the pricing complex and desire a mobile app.

Ideal for businesses of all sizes, from small startups to large enterprises.
Particularly well-suited for E-commerce, Software/IT/Telecommunications, and Marketing/Advertising.

Ideal for small to large e-commerce businesses.
Best for e-commerce companies seeking streamlined ad management.

Facebook for Business and AdScale features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Facebook Ads integration

Supported

Meta Business Suite supports Facebook Ads integration and management.

Supported

AdScale integrates with Facebook Ads, allowing campaign management within the platform.
Instagram Ads integration

Supported

Instagram Ads campaigns can be managed within Facebook Ads Manager.

Supported

AdScale integrates with Instagram Ads, allowing campaign management within the platform.
Social media integration

Partially supported

Facebook for Business allows sharing data with Facebook, but other platforms may require third-party tools.

Supported

AdScale integrates with Facebook and Instagram for automated ad management and data sharing.
Google Ads integration

Partially supported

Google Ads campaigns can be integrated with Facebook via third-party tools like Zapier.

Supported

AdScale integrates with Google Ads, allowing campaign management and optimization within the platform.
PPC suggestions

Partially supported

Facebook Ads Manager supports optimization via performance tracking and third-party tools.

Supported

AdScale uses AI to optimize and automate PPC campaigns, including ad copy suggestions.
Budget management

Supported

Facebook Ads Manager offers comprehensive budget management tools, including setting, tracking, and optimizing campaign budgets.

Supported

AdScale offers automatic budget optimization, dynamic allocation, and smart budget management.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Facebook for Business and AdScale Pricing

No data

We couldn't find a pricing page for Facebook for Business.

AdScale offers a pay-as-you-grow pricing model based on monthly ad spend. It includes features like Facebook & Instagram Ads, Google Ads, Business Intelligence dashboards, and support via chat & email. SMS and email credits are available as a renewable package or one-time purchase.

See full Pricing page

Facebook for Business and AdScale review insights

Users love

Targeted Advertising
Cost-Effective Advertising
Detailed Analytics and Insights
Mobile-Friendly Advertising
Seamless integration with Instagram
Easy to use and manage
Helpful customer support (when available)

AI-powered ad automation saves time and effort.
User-friendly interface for campaign management.
Effective for eCommerce ad optimization and scaling.
Seamless integration with Google Ads and other platforms.
Powerful analytics and reporting tools.

Users dislike

Ad Approval Process
Frequent Algorithm Changes
Customer support response times can be slow
Account rep support can be lacking
Ads account gets disabled frequently
Hard to understand the platform with all of the different apps
Complicated admin processes and need a personal account

The pricing model needs to be simplified.
Website crashes reported by multiple users.
Many users desire a mobile app.
Steep learning curve, especially for beginners.
Limited control over certain AI-driven aspects.

Facebook for Business and AdScale Ratings

G2

4.2/5

(1385)
Capterra

4.4/5

(102)
Glassdoor

4.0/5

(18649)

G2

4.4/5

(69)

Company health

Employee growth

13% increase in the last year

11% increase in the last year

Web traffic

2% increase in the last quarter

12% decrease in the last quarter

Financing

June 2024 - $26B

No data

How do Facebook for Business and AdScale differ in social media integration?

Facebook for Business focuses its social media integration on Facebook's own ecosystem (Facebook, Instagram, and Messenger), allowing businesses to manage their presence and advertising across these platforms. AdScale integrates with multiple advertising platforms, including Google Ads and Facebook Ads, offering a broader approach to social media advertising but not direct management of the organic social media presence itself.

Which product offers better AI-powered automation for ad campaign creation?

AdScale offers better AI-powered automation for ad campaign creation. Its description explicitly highlights AI-powered tools for automating campaign creation, audience targeting, and even ad copywriting. While Facebook for Business offers robust ad management features, its automation capabilities are not as prominently featured, focusing more on campaign management and tracking than AI-driven creation.

What are the advantages of Facebook for Business?

Facebook for Business offers a comprehensive suite of tools for managing a business's presence across Facebook, Instagram, and Messenger, streamlining social media marketing and advertising from a single dashboard. It offers targeted advertising capabilities, cost-effective advertising options, detailed analytics and insights, and seamless integration with Instagram. This makes it particularly advantageous for businesses seeking to leverage the large user base of these platforms and consolidate their social media efforts.

What are the disadvantages of Facebook for Business?

Facebook for Business users report downsides such as a complicated ad approval process, frequent algorithm changes that can impact reach, slow customer support response times, and difficulties navigating the platform's various apps and admin processes. Some users also mention issues with ads accounts being disabled and a lack of proactive account rep support.

Alternatives to Facebook for Business and AdScale

Pixel

Pixel is a link shortening tool that helps businesses track marketing data. Users can create shortened links, QR codes, and simple landing pages, all with tracking capabilities to measure audience engagement. It offers custom branding options and various features like A/B testing and geo-targeting to optimize campaigns. Pixel aims to be an all-in-one platform for managing and analyzing marketing links.

Adcore

Adcore is an advertising management platform with a suite of tools designed to improve and simplify your online advertising. It helps businesses manage their ad campaigns, optimize spending, and track performance. Adcore focuses on providing solutions for e-commerce, brand awareness, and performance marketing. Its AI-powered features aim to help businesses of all sizes achieve better results from their digital advertising efforts.

Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google Ads enables businesses of all sizes to reach their target audience, increase website traffic, and generate leads or sales. Its self-service platform allows for campaign customization, budget control, and performance tracking.

Facebook

Facebook is a social networking platform connecting people globally. Users can share updates, photos, and videos, engage with content, and join groups based on interests. Owned by Meta, it offers various tools for businesses, including advertising and community building. Facebook's massive user base and wide-ranging features make it a dominant player in the social media landscape.

RollWorks Account-Based Platform

RollWorks is a platform designed to help businesses find and connect with their ideal customers, particularly in the business-to-business (B2B) market. Using a large database and artificial intelligence, it identifies companies that are likely to be interested in your products or services and provides insights to help you tailor your marketing efforts. It offers a suite of tools for advertising, account-based marketing, and sales intelligence, all aimed at driving revenue growth. RollWorks integrates with other marketing and sales tools to streamline your workflow and track campaign effectiveness.

Statusbrew

Statusbrew is a social media management platform designed to help businesses of all sizes manage their online presence. It offers a suite of tools for scheduling posts, tracking performance, and engaging with customers on Facebook, Instagram, Twitter, LinkedIn and other platforms. Statusbrew helps businesses streamline their social media efforts and get a better return on investment. It stands out by offering detailed analytics, a user-friendly interface, and integrations with other popular business tools.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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